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Understanding Digital Customer Engagement on a Physical Level

Understanding Digital Customer Engagement on a Physical Level | Business Transformation |

How we can measure physical interaction to better understand customer attention.

Karl Wabst's insight:

There are interesting developments in customer engagement and behavior tracking. More interactive platforms provide ability to measure physical motion not possible with traditional desktop.


Smart phone and tablet accelerometers can distinguish if the person walking, running, turning the device, screen pinching, etc. Cameras may track eye movements.


There will be some new concerns about privacy. Still it may make people feel less intruded upon than having your cable / satellite box watch your activities in front of the TV.


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Business Transformation
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Curated by Karl Wabst