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Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell | Business Transformation | Scoop.it
Using video surveillance, and signals from shoppers’ cellphones and apps, retailers are tracking customers’ behavior and moods.
Karl Wabst's insight:

Tracking a customer's path through a store is far from new. Using wifi signals from people's cell phones is not any more invasive than some of the other methods in use for years. It's easy to turn off wifi. Unless you can turn invisible, you are being tracked.

 

Read the following articles for additional ways you are being tracked. The choice to learn more is, of course, yours.

 

High-tech software for retailers discreetly tracks customers - http://sco.lt/8fVpoH

 

Tactonic expands touch screen technology to the floor  - http://sco.lt/6RxZ7x

 

How Walmart and Heineken Will Use Shopperception to Put Your In-store Experience in Context - Forbes  - http://sco.lt/7pTE3t

 

 

 

 

 

 

 

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Business Transformation
Corporate and Business Strategy and Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst