Business Transformation
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Teaching a man to “social” fish: A proverb for marketing teams

Teaching a man to “social” fish: A proverb for marketing teams | Business Transformation |

I’ve heard a lot of opinions and approaches to helping “newbies” learn to Tweet and blog for the first time. In this post I’d like to share my thoughts on addressing this challenge by applying the common proverb, “Give a man a fish and you feed him for a day. Teach a man how to fish and you feed him for a lifetime.”

Karl Wabst's insight:

Looking at business situations, products or services; writing to get a point across in 120 characters, and speaking with contacts resulting from social communications is new for many.


Business communications is a different skill than personal social media. Why not help people feel confident? Confident employees will be better spokes people.


They will also develop collaborative skills that help them work across boundaries to get the job done.


Sounds like a winner.

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Business Transformation
Corporate & Business Strategy Planning / Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn:
Curated by Karl Wabst