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Consumer Reports: How Stores Spy On You

Consumer Reports: How Stores Spy On You | Business Transformation |

We're used to being watched when we shop. Cookies track our every move online, and salespeople follow us around high-end stores. But many walk-in retailers are taking spying to a creepy new level, notes ShopSmart, the shopping magazine from the publisher of Consumer Reports.

Karl Wabst's insight:

When you're out in public, you expect that others can see you and that there is no real expectation of privacy. So if privacy isn’t expected, why worry about someone or some device watching you?


If consumers are unaware of how stores track them, this story may incite fear and mistrust.

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Business Transformation
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