Business Transfor...
Follow
Find
11.9K views | +3 today
 
Scooped by Karl Wabst
onto Business Transformation
Scoop.it!

High-tech software for retailers discreetly tracks customers

High-tech software for retailers discreetly tracks customers | Business Transformation | Scoop.it

Every retailer wants to know which products attract shoppers. Sophisticated technology that helps business owners get a window into the minds of customers.

Karl Wabst's insight:

$50 / month lets stores track customer engagement. In-store security cameras track customers as they navigate through physical space.

 

Software generates heat maps to track customer traffic, but can also combine with other technologies to gather information. For example, RFID tags placed on items, point-of-sale information from cash registers, and sensors on shelves that detect product movement.

 

 Privacy concerns are addressed by erasing the customer-image.

more...
No comment yet.
Business Transformation
Corporate and Business Strategy and Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst