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The Great Social Customer Care Race

The Great Social Customer Care Race | Business Transformation | Scoop.it
Customer engagement experiment offers lessons for brands and consumers when it comes to social interaction.
Karl Wabst's insight:

This project turned out to be a great illustration of the difference between having a social presence and being a social business.

 

Your organization can post wonderful pictures and stories of how great they are but if you are not listening when customers try to reach out to you - you are saying more about your firm than you may want your customers to know.

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Business Transformation
Corporate and Business Strategy and Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst