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How to Eat an Elephant - Auditing Social Media Part 1

How to Eat an Elephant - Auditing Social Media Part 1 | Business Transformation |

You know the story of the 6 auditors, blindfolded and feeling their around the social media elephant and describing it:

They began to argue about the elephant and everyone of them insisted that he was right. It looked like they were getting agitated. A wise man was passing by and he saw this. He stopped and asked them, "What is the matter?" They said, "We cannot agree to what the elephant is like." Each one of them told what he thought the elephant was like. The wise man calmly explained to them, "All of you are right. The reason every one of you is telling it differently because each one of you touched the different part of the elephant. So, actually the elephant has all those features what you all said".

Karl Wabst's insight:

Nice illustration of the difference between tactics and strategy using social media and the 6 blind auditors as a metaphor.

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