Business Transformation
16.5K views | +1 today
Follow
 
Scooped by Karl Wabst
onto Business Transformation
Scoop.it!

Transforming Your Brand to a Media Company

Presented by Michael Brito, Senior Vice President of Social Business Planning at Edelman Digital, during Content Marketing Bootcamp

Karl Wabst's insight:

Social businesses are borne from the need to respond to the volatility, uncertainty, complexity and ambiguity seen in the World today.

 

Michael Brito's presentation summarizes the components of change. These changes impact people / consumer behaviors, politics and technology. The result is an immediate and continuing effect on business objectives.

 

Employees and customers have gained the power to influence messages about your service / product - confusing established roles and responsibilities. Internal Policy and Procedures built for a command & control world are outdated, confusing and inadequate.

 

Conflict between how a brand is perceived externally vs how it is supported internally requires a new approach. Are you ready?

more...
No comment yet.
Business Transformation
Corporate & Business Strategy Planning / Execution in the Post Industrial, Digital Economy. Want to know more? Visit me on LinkedIn: www.linkedin.com/in/karlwabst/
Curated by Karl Wabst