Business Transformation
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Why Does Privacy Matter? One Scholar's Answer

Why Does Privacy Matter? One Scholar's Answer | Business Transformation |
If we want to protect privacy, we should be more clear about why it is important.
Karl Wabst's insight:

Argues that privacy is important from cultural and personal perspectives. "It is something that is necessary for us to: develop who we are; form an identity that is not dictated by the social conditions that directly or indirectly influence our thinking, decisions, and behaviors; and decide what type of society we want to live in."


An interesting idea for the Marketing and Sales set: Constant surveillance will thwart innovation since individuals do not act the same while being watched as they do when they are alone. Therefore, the tactics developed may target an illusory consumer. This runs counter to the argument that customized ads target individuals actually interested in services or products.

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Business Transformation
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Curated by Karl Wabst