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How marketers can respond to new opportunities in evolving organic and paid search landscapes, the convergence of social media and search marketing, growth of mobile and local searches, and a rapid rise in spending on social media marketing.
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Social Business strategies
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]
We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.
Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...
Read more: http://mashable.com/2012/03/29/customer-acquisition-social/ Via Martin Gysler, Annie Infinite 
With how much TechCrunch and other tech publications cover incubators and accelerators in Silicon Valley and in the U.S., it's refreshing to occasionally get a glimpse of what's happening outside North America, especially those places where startup... Via Deanna Lawrence 
Via Deanna Lawrence 
Whether we’re talking about social media, content promotion or basic networking, it’s often advised that small business owners reach out, engage and connect with their “influencers”. Via Shirley Williams (XeeMe.com/ShirleyWilliams)
How marketers can respond to new opportunities in evolving organic and paid search landscapes, the convergence of social media and search marketing, growth of mobile and local searches, and a rapid rise in spending on social media marketing. 
Twitter's photo-sharing and uploading service is now available to all users, Twitter has confirmed.
Via Kushal Ashok 
foursquare (Getting another part to make a pop up social media surgery (@ Argos Extra) http://t.co/mqVsLXN...)...
Know any local voluntary groups that wants help with Social media?
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The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter.
Elements of a Transmedia Story Why is Content Marketing important? Consumer consumption of content is no longer isolated in media silos. Consumers can read the news on an iPad. Consumers can watch a movie on their phone. Consumers can listen to radio on their TV. Every form of media can now be consumed from a screen. The screen can be a TV, laptop, smartphone or an in-car dashboard to name a few. From each of these screens, consumers can read articles, watch movies, record ideas, moments and make videos. They can play games, listen to radio and perhaps most importantly, consumers can use any screen to research every brand. In her book Media: From Chaos to Clarity, Judy Franks points out that marketers are now dealing with a new relationship between content, consumers and channels.
Google examined that new relationship in the ZMOT, study. Google determined that between 2010 and 2011, consumers have doubled the number of sources they consult prior to choosing a brand. In 2010 consumers consulted 5 sources prior to making a decision. In 2011, that number rose to over 10 sources. These results are supported by another study by McKinsey Quarterly called the Consumer Decision Journey. In this study, McKinsey declares that consumers themselves have a significant role in producing content that helps the next wave of consumers choose a brand.
In total, these studies evaluated the behavior of over 25,000 consumers from 17 different industries in over half a dozen countries. Both studies conclude that consumers are influenced by multiple touch-points along their decision journey, that traditional media is an important part of the awareness of a brand but that user generated content plays a critical role as trusted research. McKinsey and Google both confirm what the authors of The Cluetrain Manifesto prophetically claimed over 14 years ago – that markets are conversations.
@WCNTV Commentary: This is a excellent example of Transmedia Storytelling, Transmedia Brandcasting however could triple the income and effectiveness of the program. Visit www.wcntv.tv to learn more. 10 Via WCN Transmedia Brandcasting Report 
Nothing gets my cynic juices flowing quite like hearing people call on the Internet to fix the political system. Former Vice President Al Gore and online entrepreneur Sean Parker gave an overflow crowd at the South by Southwest trade show... Via axelletess 
Business Local business owners learn marketing, social media tips during latest BR+E seminar series by Ashley Kulp (Local business owners learn marketing, social media tips during ...)... 
Industry contributor Rishad Tobaccowala welcomes you to 2012 with some marketing pointers. Primary among them: get real. 
How you can use Klout to determine your social media reach and what you need to know if you use Klout to measure your social media ROI.
Via Kushal Ashok 
Social media marketing has now become an important feature in the propagation of business and advertising. Since the exposure found on these websites is unassailable, it cannot be ignored.
Enjoyed http://t.co/qrLuxCb – good source 4 case studies of empowered employees using social media 2 benefit of organizations...
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