Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers.
A lot has happened in the last 10 years. The founding of Facebook looms large as one of the biggest moments. Mark Zuckerberg's site has connected the world like no other social network, and is now a certified, mobile powerhouse.
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it.
Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.
People have this manner of thinking these days that it is their social responsibility to share everything with their virtual connections: what they ate, what they are wearing, what they think about l…...