Social business strategies for the CMO
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Social business strategies for the CMO
Using social media to transform your marketing, and your organization via beyondthearc.com
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Four Components to Proper Media Training

Four Components to Proper Media Training | Social business strategies for the CMO | Scoop.it
All companies benefit from media training. Learn how media training can help you successfully communicate with the press.
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Are you ready to tell your story to the press? Media training helps you to become the most effective spokesperson you can be.
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Next-Gen Social Analytics Are Transforming Digital Marketing

Next-Gen Social Analytics Are Transforming Digital Marketing | Social business strategies for the CMO | Scoop.it

It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing.

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Social media is about much more than likes or follows.

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Next-Gen Social Analytics Are Transforming Digital Marketing

Next-Gen Social Analytics Are Transforming Digital Marketing | Social business strategies for the CMO | Scoop.it
It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing.
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beyondthearc's curator insight, September 28, 2015 10:15 PM

Social media is about much more than likes or follows.

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What is social media marketing? - Biznology

What is social media marketing? - Biznology | Social business strategies for the CMO | Scoop.it
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do
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8 Reasons Your Organization Must Have a Social Media Policy

8 Reasons Your Organization Must Have a Social Media Policy | Social business strategies for the CMO | Scoop.it
Social media policies at organizations large and small were, as recently as 2012, quite rare.
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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media | Social business strategies for the CMO | Scoop.it
Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out on social media.
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26 Tips for Improving Your Social Media Marketing |

26 Tips for Improving Your Social Media Marketing | | Social business strategies for the CMO | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.
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5 Ways to Become a Top Influencer in Social Media

5 Ways to Become a Top Influencer in Social Media | Social business strategies for the CMO | Scoop.it
Standing out in a crowd and being perceived as an industry leader is very important to marketers working within various social media outlets. Here are five ways to strengthen your influence and cultivate a stronger online network.
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Beyond the Basics: 4 Creative Email Experiments You Should Try

Beyond the Basics: 4 Creative Email Experiments You Should Try | Social business strategies for the CMO | Scoop.it
Learn tips that will help you take your email marketing to the next level.

Via Cendrine Marrouat - cendrinemarrouat.com
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2015's most critical information technology trends - Information Age

2015's most critical information technology trends - Information Age | Social business strategies for the CMO | Scoop.it
The Internet of Things, big data, cloud and cyber security will continue to dominate the IT landscape in 2015 – but what effect will they have?
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9 Expert Predictions for Social Media in 2015

9 Expert Predictions for Social Media in 2015 | Social business strategies for the CMO | Scoop.it
Social media has grown up in 2014, with the largest social networks reaching hundreds of millions of people daily.
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10 Ways to Deliver the Social Proof You Need to Win Business

10 Ways to Deliver the Social Proof You Need to Win Business | Social business strategies for the CMO | Scoop.it
Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.

Via Kamal Bennani
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Who will unlock the data bottleneck in healthcare?

Who will unlock the data bottleneck in healthcare? | Social business strategies for the CMO | Scoop.it

A recent article in the Harvard Business Review discusses the findings of a survey of senior executives across sectors and confirms that two-thirds of them report having big data in production, with 70 percent indicating that big data is of critical importance to their firms. Consumer oriented industries such as financial services are heavily represented in the survey, as are life sciences firms

 

As with most innovation and new technology programs, adoption rates and effectiveness will vary across sectors, and even within sectors. Typical factors influencing this dynamic are an industry sector’s historical approach to cutting edge technologies, focus (or lack thereof) on top-line oriented innovation vs cost reductions, and ROI considerations, just to name a few.

 

Even within Healthcare, the focus may be on R & D in pharma, claim expense control among payers, and clinical outcomes improvement in providers. Accordingly, stakeholders take widely varying approaches to investments in big data, and this consequently shapes their approaches towards the stewardship of enterprise-level data.

Why is healthcare suboptimal in the use of available data?

A paper by the IMS Institute for Health examines this issue in great detail and outlines the tradeoffs that regulators and patients have to make for data to be leveraged meaningfully. The paper argues that longitudinal data, even in a non-identifiable form, can be extremely useful in accelerating research and supporting connected health initiatives, involving big data from multiple sources, including new sources such as wearables. However, there are several bottlenecks in harnessing all this data – these include the willingness of participants to share data, regulatory and privacy restrictions, the suitability and reliability of new data sources, and information security considerations.

 

The challenges related to interoperability of data are well-known, as are the privacy restrictions on the use of data. However, several workarounds are emerging, as market participants (belatedly) coalesce around common standards to enable data exchange and analysis across the healthcare ecosystem. Cloud-based models that are HIPAA compliant and secure, are becoming more and more accepted as enterprises recognize that in many cases, cloud environments can be even more secure than their own legacy environments.

 

However, even with all of this, the ability to derive value depends on an individual institution’s access to large amounts of data within and across health systems that enable benchmarking and pattern analysis. This is where the fragmented healthcare system comes up short. The big EHR vendors, despite their access to vast amounts of data, have been slow to take the lead. Initiatives such as health information exchanges (HIE) remain regional, with their own set of restrictions governed by the individual members of the exchange.

The HBR article concludes that the vast majority of the problems in big data programs relate to people, not technology. Within organizations, effective use of data is stymied by management silos, and the disconnect between CIO's and the lines of business hampers the collaboration required for improving patient outcomes. Governance models within healthcare are evolving slowly, with the role of Chief Data Officer still relatively rare. The absence of centralized governance and the lack of collaboration weakens the data even further as individual groups choose to work with the limited data available within their silos.

The result of all this is an industry that operates sub-optimally at a system and a firm level across all of healthcare

 

So who bells the cat?

As technology continues to progress, the ability of healthcare to adopt and benefit from big data programs will continue to increase, and the focus has to inevitably turn to governance issues. As with sectors like retail and financial services, the solutions may emerge from disruptive forces outside the system. One obvious source of disruption is Silicon Valley, with its iconoclastic ways of approaching the status quo.  Notwithstanding some regulatory challenges, most recently with insurance broking startup Zenefits, some of these startups will successfully disrupt incumbent players and their deeply entrenched interests in maintaining the status quo.

A second, unexpected, source of disruption seems to be big employers, especially the large companies that underwrite the costs of medical expenses for their employees. A group of twenty large employers, including the likes of American Express and Verizon, are forming a coalition to pool the medical claims information on their 4 million collective employees to identify opportunities for group purchasing and contracting that will put pressure on health plans and providers to reduce costs. These employers are motivated by multiple factors – controlling costs, retaining employees, and managing financial risk being some of them.

Frustration with the current state of healthcare, especially the large premium increases we have seen this year, will lead to some radical new thinking – which many of us crave, including this blogger. Sure, there will be lots of hand-wringing about new players playing fast and loose with patient data.  At the same time, the fact is that the key to solving this bottleneck is in the hands of the incumbents in the healthcare system. If they choose not to use it, someone else will. Very soon.


Via Chatu Jayadewa
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Here's How Luxury Brands Are Doing Social Media Very Wrong (& The Few Who ... - Refinery29

Here's How Luxury Brands Are Doing Social Media Very Wrong (& The Few Who ... - Refinery29 | Social business strategies for the CMO | Scoop.it
Brandwatch's new report on luxury fashion brands' social media activity found that brands are missing key timeslots to engage, and aren't posting enough.
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Teens drift away from 'traditional' social networks

Teens drift away from 'traditional' social networks | Social business strategies for the CMO | Scoop.it
The percentage of teenagers active on Facebook dropped by 9 per cent during 2013
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How to Create Better Word-of-Mouth Marketing

How to Create Better Word-of-Mouth Marketing | Social business strategies for the CMO | Scoop.it
How to Create Better Word-of-Mouth Marketing
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Social Media’s Hierarchy of Needs

Social Media’s Hierarchy of Needs | Social business strategies for the CMO | Scoop.it
If you’ve ever taken Psychology 101, you probably learned about Abraham Maslow and his famous Hierarchy of Needs model. Maslow believed that people are motivated to fulfill certain needs. When one…
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15 Step Guideline To Create Your 2015 Digital Marketing Strategy

15 Step Guideline To Create Your 2015 Digital Marketing Strategy | Social business strategies for the CMO | Scoop.it
Malcolm X said "The future belongs to those who prepare for it today". Here is a 15 Step Guideline To Create Your 2015 Digital Marketing Strategy
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8 Content Marketing Trends to Watch Out for in 2015 (Infographic) - Business 2 Community

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) - Business 2 Community | Social business strategies for the CMO | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…
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6 Amazing Social Media Productivity Tools - Jeffbullas's Blog

6 Amazing Social Media Productivity Tools - Jeffbullas's Blog | Social business strategies for the CMO | Scoop.it
Social media is a great place to waste time. Here are 6 social media productivity tools to help you save time, be more productive, successful and efficient
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The State of Social Media in China

The State of Social Media in China | Social business strategies for the CMO | Scoop.it
As we dive into the new year, here's a rundown of the top five social media platforms in China.
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Beating Your Competition at Social Business

Beating Your Competition at Social Business | Social business strategies for the CMO | Scoop.it
Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers.

Via Riaz Khan
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What Are The Best Times to Post on Social Media

What Are The Best Times to Post on Social Media | Social business strategies for the CMO | Scoop.it
Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific
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2015 digital marketing predictions for Facebook - Inside Facebook

2015 digital marketing predictions for Facebook - Inside Facebook | Social business strategies for the CMO | Scoop.it
As the New Year approaches, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in the year ahead.
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