À première vue, Google+ et Facebook se ressemblent. Mais les utilisateurs peuvent témoigner des nombreuses différences entre les deux outils. Le premier fait partie intégrante de l’écosystème Google, alors que Facebook est un réseau à part entière.
La virulence des débats actuels sur les professions règlementées le prouve: sous ses airs de belle modernité, la transition numérique peut effrayer. Il faut dire qu’elle est parfois brutale dans ses attaques.
La transition numérique du groupe New York Times porte ses fruits avec, au troisième trimestre, une augmentation de 20% des abonnés et un bond des recettes publicitaires, lui permettant de réduire ses pertes trimestrielles par deux.
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.” While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
Social media has a problem and it needs to be addressed now.The truth is that a majority of social media strategies employed by some of the best brands out there aren't linking activity to business (The 7 Success Factors of Social Business Strategy...
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