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Social Business & Social Media - Case Studies, Tips & Advice
Social Business & Social Media Thought Leadership - For any marketer, small/large business owner or entrepreneur
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The Social Media Leadership | Millionaire Marketing Classroom.com

The Social Media Leadership | Millionaire Marketing Classroom.com | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
In today’s digital world, social media is regarded as important communication channels for building a connection between brands and its target audiences.
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Starbucks is the top corporate brand utilizing social media - Puget Sound Business Journal

Starbucks is the top corporate brand utilizing social media - Puget Sound Business Journal | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
With more than seven million Facebook friends and nearly one million Twitter followers,...
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5 Traits and Skills to Look for When Hiring a Social Media Manager

5 Traits and Skills to Look for When Hiring a Social Media Manager | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
You've decided that it's about time your business had a dedicated social media manager, but do you know what you should be looking for?
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Augmented reality gets a grip on business

Augmented reality gets a grip on business | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Augmented reality gets a grip on business http://t.co/n1bb86IS...
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Is it time for a C-level social media executive? | ZDNet

Is it time for a C-level social media executive? | ZDNet | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
As social media becomes more strategic to the way organizations operate, does this mean it’s time to move the function to the C-suite?
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Influence rating delivers results

Influence rating delivers results | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
YOU no longer need to be a celebrity, rock star, politician or a media personality to be considered influential.


Social Media tools such as Facebook, Twitter and Google are a fantastic way to encourage the democratisation of influence.


It's not critical to have a huge TV budget, to be a prime minister or even a sporting star to influence people in 2012.


Anyone who knows how to build a community of engaged followers, offer great content and build loyalty can have a major social impact today.

And so to Klout. Many of those most affected by scores from Klout, the monitor of social media influence, are social-media consultants and senior marketing executives primarily in the US and Britain.


However, there is no question that the goal of measuring "socially influential" segments of people online is an area that Fortune 500 companies are already exploring, testing and refining. And, yes, it's starting to make an impact in Australian business and marketing circles.


Nike, Disney, HP, Audi, Starbucks, CoverGirl, Dannon Yogurt, Virgin America and Fox are just some of the growing ranks of those testing the water.


Last year, about 80 per cent of Klout's +k Perks programs were repeat users. That clearly illustrates that clients and brands using Klout's insights and analytics are getting results.


Klout scores typically range from one to 100. On Klout, which is the market leader in this space, the average score is in the high teens. A score in the 40s suggests a strong, but niche, following. A 100, on the other hand, means you're Justin Bieber. US President Barack Obama is a 94. In Australian terms, at the time of writing Julia Gillard had a 68 Klout score, Kevin Rudd was a 67, Malcolm Turnbull a 57, Kylie Minogue a 78, Shane Warne a 71 and Hugh Jackman a solid 66. (I am a respectable 56).


Joe Fernandez, chief executive of Klout, recently stated: "Klout is basically your social credit score - consumers should care because it affects the way employers, companies and others rate your ability to spread information as a critical part of the attention economy today."


I recently heard that a US company "cut" an executive in a job search because he didn't have ahigh-enough Klout score for the role, in their estimation.


Major corporations using Klout today are supposedly already upgrading seats on flights for elite Klout scores, upgrading hotel rooms, giving influential customers free products and freebies, supplying new cars for test driving and providing discounts at point of sale.


Virgin Airlines even offered high-influencers free plane tickets to introduce a new airline route between Toronto and San Francisco or Los Angeles. The benefits and enterprises using Klout are expanding daily.


Companies such as Klout, Kred and PeerIndex are processing and scoring hundreds of millions (maybe billions) of people on their level of influence. If you have a Facebook, Twitter, Google or LinkedIn account, I guarantee that you have already been analysed, evaluated and judged. Or you will be, as the service continues to roll out worldwide.


Klout and its competitors use social analytics to measure your true reach, amplification probability and network score by collating all your likes, clicks, comments, lists and re-tweets - a total of 50-plus variables - from Facebook, Google and Twitter.


Bernardo Huberman, director of HP Labs' Social Computing Lab, stated it best when he said: "Businesses have a finite amount of money and time. Therefore, they must identify the most connected people they can to help expand their reach. In social networks, brands can connect with everyday people who are the celebrities of their networks. "The value to businesses is that they can have access to the respective Rolodex of consumers and reward them as a result."


Klout's analytic system, with its team of PhDs in mathematics, may not have perfected the scoring/analytics yet, but brands such as HP, Virgin America and Audi appear to be using and valuing the results. (Klout's algorithm involves three separate stages of semantic calculation: true reach, amplification probability and network value.)


Since 2007, social media has promised marketers a high return on investment, and I think this may be the first big step towards realising that elusive return.


Geoff De Weaver is the Chief Executive Officer of Touchpoint Digital Group.


Connect with Geoff on Twitter: @geoff_deweaver or

at LinkedIn on: http://au.linkedin.com/in/geoffdeweaver or

on Klout: http://klout.com/#/geoff_deweaver 

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How Businesses Are Using Social Media (INFOGRAPHIC ...

How Businesses Are Using Social Media (INFOGRAPHIC ... | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Social media has become the de facto marketing tool for companies of all stripes and now we have stats to back this up – 94% of businesses now blog, tweet,...
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London Games to be first social media Olympics - ESPN

London Games to be first social media Olympics - ESPN | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Telegraph.co.ukLondon Games to be first social media OlympicsESPNTweet this: The London Games will be the first Olympics told in 140 characters or less.Social media puts fans in driving seat at Gamesmsnbc.comall 1,889 news articles »...
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Should Twitter have a built-in correction button? — Tech News and ...

Should Twitter have a built-in correction button? — Tech News and ... | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Media advocates say Twitter should add a feature that allows users to correct an erroneous tweet by striking through a mistake after the fact, to prevent errors from being retweeted -- but is such a thing really necessary, even if ...
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Google Launching Custom Gmail Themes - PC Magazine

Google Launching Custom Gmail Themes - PC Magazine | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
TechCrunchGoogle Launching Custom Gmail ThemesPC MagazineAre you sick of all the themes that Google offers up to spice up your Gmail?
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Is Social Media Destroying Real-World Relationships? [INFOGRAPHIC]

Is Social Media Destroying Real-World Relationships? [INFOGRAPHIC] | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
This infographic explores the effect of social media on real world relationships. ("@timereaction: Is Social Media Destroying Real-World Relationships?
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Want Technologies | [Infographic] 10 Groundbreaking Stats from IRCE 2012 | Social e-Commerce Plugin

Want Technologies | [Infographic] 10 Groundbreaking Stats from IRCE 2012 | Social e-Commerce Plugin | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Social media starting to drive retail buying traffic?
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If You Are Not Social You Will Shrink: 10 Steps To Becoming a ... - Forbes

If You Are Not Social You Will Shrink: 10 Steps To Becoming a ... - Forbes | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
ForbesIf You Are Not Social You Will Shrink: 10 Steps To Becoming a ...ForbesVala Afshar, CCO Enterasys As one of the fastest growing networking companies in high tech, Enterasys has produced 3 years of consecutive top-line ...
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Art by Richard Lanzara | Klout | The Standard for Influence

Art by Richard Lanzara | Klout | The Standard for Influence | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know. (Hey @TorontoART, there's a list on @klout and you're on it! Join me and check it out!
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Social Marketing Your Business on Facebook - Your Local SEO Internet Marketing Guide

Social Marketing Your Business on Facebook - Your Local SEO Internet Marketing Guide | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
SEO for blogs, bloggers, blogging, make money online, income reports, social media marketing, Internet marketing and more.
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Don’t Get Scammed On Social Media! - Social Media Consultant | Social Media Consultant

Don’t Get Scammed On Social Media! - Social Media Consultant | Social Media Consultant | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Social Media Marketing For Non-Scammers The basis of social media marketing is by definition, social. That means not doing things which might be considered (Don’t Get Scammed On Social Media!
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Should companies drive their traffic to Facebook? | ZDNet

Should companies drive their traffic to Facebook? | ZDNet | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need.

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Q: Why Does Microsoft Need Yammer? A: To Save SharePoint

Microsoft is reportedly set to acquire the Yammer business social network for an estimated $1 billion. The deal would give a much-needed social network injection to its SharePoint business collaboration platform.
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Convincing the C-Suite an Enterprise Social Network Makes Good ...

Convincing the C-Suite an Enterprise Social Network Makes Good ... | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
How do you overcome some of the challenges of convincing the C-suite to implement a social networking platform? Learn more from tibbr!
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Facebook Mobile Ads Earn 2.5X More Than Desktop Ads, Studies Find

Facebook Mobile Ads Earn 2.5X More Than Desktop Ads, Studies Find | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Facebook's mobile ads are performing significantly better than its desktop ads, according to multiple studies.
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Unleashing the Power of Social Enterprise - Businessweek (blog)

Unleashing the Power of Social Enterprise - Businessweek (blog) | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Unleashing the Power of Social EnterpriseBusinessweek (blog)Can social enterprise be the panacea for the Green Economy? That was the question put to me as I joined a panel at the Fair Ideas summit in Rio as part of the ...
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Facebook Adds Subscription Billing For App Developers, Backs ...

Facebook Adds Subscription Billing For App Developers, Backs ... | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Facebook is adding subscription billing for app developers, in what should help gaming and media companies earn more revenue from their most loyal users. Starting next month, developers will be able to offer premium ...
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Instagram Tips for Social Media Marketers | Social Media Today

Instagram Tips for Social Media Marketers | Social Media Today | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Instagram is a lot more powerful than I originally gave it credit for and it looks like it outweighs Pinterest in content syndication and marketability.
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3 Facebook Timeline Marketing Tips for Success | Social Media Examiner

3 Facebook Timeline Marketing Tips for Success | Social Media Examiner | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
Facebook Page marketing: How to pin, highlight and use milestones to give more visibility to your Facebook updates.
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Microsoft and Google Suddenly Want to Be Like Apple - PCWorld

Microsoft and Google Suddenly Want to Be Like Apple - PCWorld | Social Business & Social Media - Case Studies, Tips & Advice | Scoop.it
ZDNet (blog)Microsoft and Google Suddenly Want to Be Like ApplePCWorldTwo tech giants have learned a few tricks from Apple.
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