Social Business, SEO and Content Marketing
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Seducing Moving Targets: Four Rules for Luxury Brand Mobile Content Marketing

Seducing Moving Targets: Four Rules for Luxury Brand Mobile Content Marketing | Social Business, SEO and Content Marketing | Scoop.it
The essence of any coveted brand is the story it conveys. The effective generational articulation of heritage, craftsmanship, and creative innovation combine with a vision of an aspirational ...
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New Research: How Employee Engagement Hits the Bottom Line

New Research: How Employee Engagement Hits the Bottom Line | Social Business, SEO and Content Marketing | Scoop.it
A new study shows a direct connection between how we feel at work and how we perform.
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7 Content Marketing Tips from the Best in Social Business

7 Content Marketing Tips from the Best in Social Business | Social Business, SEO and Content Marketing | Scoop.it
Great marketers today have tapped the potential of social marketing and content marketing for big gains. Here's some tips from the best of the best.
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The Second Phase of Social Business Evolution

The Second Phase of Social Business Evolution | Social Business, SEO and Content Marketing | Scoop.it

The rate at which online media and social business evolve might have shocked Darwin into an early grave.

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Unraveling Social Business: An Interview with Michael Brenner

Unraveling Social Business: An Interview with Michael Brenner | Social Business, SEO and Content Marketing | Scoop.it
Michael Brenner is the author of B2B Marketing Insider, the co-founder of Business 2 Community and also serves as Sr. Director of Integrated Marketing and Content Strategy for SAP where he is the ...
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4 Surprising Findings About B2B Content Marketers

4 Surprising Findings About B2B Content Marketers | Social Business, SEO and Content Marketing | Scoop.it
Content Marketing Institute and Marketing Profs' new study, B2B Content Marketing: 2013 Benchmarks, Budgets and Trends, is so chock-full of statistics and data for B2B marketers that it could ...
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How to Avoid Being a Social Media Neanderthal

How to Avoid Being a Social Media Neanderthal | Social Business, SEO and Content Marketing | Scoop.it

For many of us, the phenomenon of social media began with the simplicity of a wall post, the careless ease of a blog entry, the creation of a short (albeit heartfelt) tweet. Now, these methods alone render you a neanderthal.

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3 Reasons Why Your Business Must Be Social

3 Reasons Why Your Business Must Be Social | Social Business, SEO and Content Marketing | Scoop.it
Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of ...
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Debunking SEO: Lisa Barone

Debunking SEO: Lisa Barone | Social Business, SEO and Content Marketing | Scoop.it
Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development company, where she serves on the senior staff overseeing the company’s marketing consulting, social ...
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Putting Money in the B2B Bank: Why Social Media Engagement is Imperative

Putting Money in the B2B Bank: Why Social Media Engagement is Imperative | Social Business, SEO and Content Marketing | Scoop.it
The social and digital media revolution allowed companies to reach a massive amount of consumers; companies viewed these new avenues as the golden ticket to inspiring a lead generation and ...
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Debunking SEO: Lee Odden

Debunking SEO: Lee Odden | Social Business, SEO and Content Marketing | Scoop.it

How does content marketing relate to SEO? What does the future of optimization look like? An exclusive interview with renowned marketer, editor and author, Lee Odden.

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The 50 Cent Approach to Content Strategy: Get Rich or Die Tryin’

The 50 Cent Approach to Content Strategy: Get Rich or Die Tryin’ | Social Business, SEO and Content Marketing | Scoop.it

The stakes may not quite be life and death, but we can find success with the 50 Cent approach to content strategy. 

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The Real Magic Behind Content Marketing | Social Media Today

The Real Magic Behind Content Marketing | Social Media Today | Social Business, SEO and Content Marketing | Scoop.it
You’ve heard the term buzzing around the Internet. You may even consider it part of your online strategy. But have you ever stopped to think about just what it is and why this social media phenomenon is so influential?
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Social Business, SEO and Content Marketing | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
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7 Social Media Business Tools for Influence, Authority and Time Management

7 Social Media Business Tools for Influence, Authority and Time Management | Social Business, SEO and Content Marketing | Scoop.it
Social media provides the means and tools to find relevant influencers in your industry or niche. From them, you can learn, connect, utilize their communities.
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4 Examples of Stellar B2B Social Media Marketing Content

4 Examples of Stellar B2B Social Media Marketing Content | Social Business, SEO and Content Marketing | Scoop.it
Your online and social media content should demonstrate your expertise and offer a glimpse of what your company represents. Some examples.
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Breaking Through Berlin's B2B Wall

Breaking Through Berlin's B2B Wall | Social Business, SEO and Content Marketing | Scoop.it

The future of B2B in a interconnected, international tech community. 

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How B2B and Technology Marketing Runts Climb to the Top of the Pack

How B2B and Technology Marketing Runts Climb to the Top of the Pack | Social Business, SEO and Content Marketing | Scoop.it
Same Language, Different Dialects
Marketers are accustomed to hearing new terms to describe what we already do. We are also attuned to learning about new processes that can help us tweak and ...
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The Glory of Storytelling

The Glory of Storytelling | Social Business, SEO and Content Marketing | Scoop.it
The cornerstone of a successful marketing campaign is the ability to evoke true emotion in the members of your target audience. If consumers of company information do not feel moved on a ...
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SEO and Content Marketing Quotes from the Best in the Biz

SEO and Content Marketing Quotes from the Best in the Biz | Social Business, SEO and Content Marketing | Scoop.it

Highlights from interviews with content marketing and SEO influencers. 

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Debunking SEO: Gisele Navarro Méndez

Debunking SEO: Gisele Navarro Méndez | Social Business, SEO and Content Marketing | Scoop.it

SEO adviser and world traveler, Gisele Méndez, talks web strategy and content optimization. She delves into why some companies have a hard time being found - and what puts the SEO community up in arms.

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How to Find Your Social Business Stage

How to Find Your Social Business Stage | Social Business, SEO and Content Marketing | Scoop.it

“The good thing about social media is that it gives everyone a voice. The bad thing is… it gives everyone a voice.” – Katie Couric

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How to Be an Effective Writer, Communicator and Industry Leader

How to Be an Effective Writer, Communicator and Industry Leader | Social Business, SEO and Content Marketing | Scoop.it

Why self-publication is a key factor in the five-step plan to having a social business influence.

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5 Reasons to Utilize A Publishing Platform

5 Reasons to Utilize A Publishing Platform | Social Business, SEO and Content Marketing | Scoop.it

Ways to combat the painful morning mantras that remind you of what you don't have. 

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Content Marketing for the Dead

Content Marketing for the Dead | Social Business, SEO and Content Marketing | Scoop.it

Managing social media accounts in the afterlife. A content marketer's internal dialogue about how to manage a "dead network's" company reputation. 

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