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Social Integration Through Entire Organization
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2 in 3 Online Adults Use SocNets

2 in 3 Online Adults Use SocNets | Social-Business-Marketing | Scoop.it
Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up almost 7% from 61% one year ago, according to [pdf]...
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"DO WHAT YOU LOVE": Watch Steve Jobs' Fantastic Stanford Commencement Speech In 2005

"DO WHAT YOU LOVE": Watch Steve Jobs' Fantastic Stanford Commencement Speech In 2005 | Social-Business-Marketing | Scoop.it
You have to check out his classic speech, which is one of the best ever.
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Negotiation Strategy: Six Common Pitfalls to Avoid-Research: News: Stanford GSB

STANFORD GRADUATE SCHOOL OF BUSINESS—Whether you're negotiating for your firm or for your position in it, you'll do better if you avoid some common pitfalls.

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How to sell to people who do not want to buy

How to sell to people who do not want to buy | Social-Business-Marketing | Scoop.it
People who are anti-materialistic still buy things - but not as items of desire, instead because they are functional.
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Web Ink Now: Marketing is not Advertising

Web Ink Now: Marketing is not Advertising | Social-Business-Marketing | Scoop.it
Yesterday, Forrester Research released a report US Interactive Marketing Forecast, 2011 To 2016: Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix written by Shar VanBoskirk The executive summary reads: By 2016, advertisers...
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Prediction: A Paradigm Shift in Social Media Sharing

Prediction: A Paradigm Shift in Social Media Sharing | Social-Business-Marketing | Scoop.it
Google Plus Circles will introduce a new paradigm for sharing, one where we focus on who we want to share with, instead of where we share.
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Top Global Markets for Blogs

Many of the top markets for blog usage are in Asia.
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Brands in Asia-Pacific Find Success Building Trust Online - eMarketer

Brands in Asia-Pacific Find Success Building Trust Online - eMarketer | Social-Business-Marketing | Scoop.it
Digital media drives interest in top brands among consumers in Asia-Pacific.
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Smart Business, Social Business Brian Solis

Smart Business, Social Business Brian Solis | Social-Business-Marketing | Scoop.it

I got to know Michael Brito several years ago when he worked on the social media team at Intel. Since then, we’ve worked together in a variety of projects becoming good friends along the way. I was proud when Michael landed his book deal for Smart Business, Social Business and I was honored when Michael asked me to write the Foreword.
Smart Business, Social Business is now available and the publisher has agreed to let me share the foreword here. Enjoy!

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Optimize & Socialize: Social Media SEO Tips For Large Organizations

Optimize & Socialize: Social Media SEO Tips For Large Organizations | Social-Business-Marketing | Scoop.it
With nearly 50% of consumers reporting that both search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms.
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Advertisers Increase Spending, But Consumers Aren’t Buying

Advertisers Increase Spending, But Consumers Aren’t Buying | Social-Business-Marketing | Scoop.it
Spending is up! Spending is down! It’s just another week in the world of marketing and this time AdAge has both stories running in the same day.
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Use Social Media to Grow Business

Use Social Media to Grow Business | Social-Business-Marketing | Scoop.it
Forget Facebook and Twitter—a dazzling number of new platforms now populate the social media landscape.
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Social media use directly benefits more than half of businesses

Social media use directly benefits more than half of businesses | Social-Business-Marketing | Scoop.it
More than half of professionals report a direct boost to their business as a result of their social media usage (RT @Sonicseo: New survey – over half of business report direct benefits from social media use: http://bit.ly/kRDsaK...)...
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The Lost 1984 Video: Steve Jobs Introduces The Mac

The Lost 1984 Video: Steve Jobs Introduces The Mac | Social-Business-Marketing | Scoop.it
He's always had it....
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The Roundup: What I Wish People Knew | Brass Tack Thinking

The Roundup: What I Wish People Knew | Brass Tack Thinking | Social-Business-Marketing | Scoop.it
You just never know when you're going to hit a nerve. Several weeks ago, I wrote a post entitled What I Wish More People Knew About Me.
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Six top tips to boost your business online

Six top tips to boost your business online | Social-Business-Marketing | Scoop.it
SMALL businesses are missing "huge opportunities" by not going online, as new figures reveal that more than half of Australia’s smaller operators don’t have a website.
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How people tweet in China — NevilleHobson.com

How people tweet in China — NevilleHobson.com | Social-Business-Marketing | Scoop.it
Whenever China is a topic of business conversation, a communication service that’s talked about is Sina Weibo.
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Five reasons why measuring influence is elusive

Five reasons why measuring influence is elusive | Social-Business-Marketing | Scoop.it
Klout scores are all the rage but finding true influence may be more difficult than many imagine!
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What Makes Steve Jobs So Great? | Co. Design

What Makes Steve Jobs So Great? | Co. Design | Social-Business-Marketing | Scoop.it

Steve Jobs isn't an engineer or a designer. But he's one of the greatest users of technology of all time, and that made all the difference.

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What Changing Social Media Usage Means for Marketers - eMarketer

What Changing Social Media Usage Means for Marketers - eMarketer | Social-Business-Marketing | Scoop.it
Users continue shift from content creation to distribution.
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Twitter users are more likely to impact your brand than any other social network

Twitter users are more likely to impact your brand than any other social network | Social-Business-Marketing | Scoop.it
Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers ...
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The Seven Performance Metrics that Matter Most - eMarketer

The Seven Performance Metrics that Matter Most - eMarketer | Social-Business-Marketing | Scoop.it
Dealing with the performance measurement challenge. In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs.
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E-Reader Ownership Doubled in 6 Months, Growing Faster than Tablets

E-Reader Ownership Doubled in 6 Months, Growing Faster than Tablets | Social-Business-Marketing | Scoop.it
Ownership of e-readers is exploding, according to a survey by Pew Internet Research. Over the past six months, ownership of e-readers such as the Amazon Kindle and Barnes & Noble Nook has grown from 6% to 12% of U.S.
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Twitter's Staff is Growing Fast, But Has a Dangerous Shortage of Power Users (Infographics)

Twitter's Staff is Growing Fast, But Has a Dangerous Shortage of Power Users (Infographics) | Social-Business-Marketing | Scoop.it
Twitter's hundreds of millions of members include casual and professional users with a wide range of interests.
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The Reality of Social Media Reciprocity

The Reality of Social Media Reciprocity | Social-Business-Marketing | Scoop.it
Interestingly, many people think that if you follow someone on Twitter or are connected to them on Facebook, LinkedIn, or are following their blogs, that they are obligated to connect with you. This does not actually give you any entitlement.
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