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Social Integration Through Entire Organization
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MarketingSherpa: Marketing Research Chart: To what extent are marketers integrating social media?

MarketingSherpa: Marketing Research Chart: To what extent are marketers integrating social media? | Social-Business-Marketing | Scoop.it
Integrating social media with other marketing tactics is about finding synergies and exploiting these relationships.
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It isn't true that 82% of TV ads generate negative ROI. And what would this mean for social media ROI anyway?

Form your digital strategy...
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A road to the heart.

A road to the heart. | Social-Business-Marketing | Scoop.it
  Photo and typography by Matthew...
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BrightEdge: Twitter users share more often - Social Marketing - BizReport

BrightEdge: Twitter users share more often - Social Marketing - BizReport | Social-Business-Marketing | Scoop.it
Social networking is hot with nearly every demographic, pushing more brands into the social space each day.
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10 Steps to Maximizing LinkedIn for Sales & Social Media Marketing

10 Steps to Maximizing LinkedIn for Sales & Social Media Marketing | Social-Business-Marketing | Scoop.it
How to maximize LinkedIn for sales and social media marketing. Announcement and preview of the new social media marketing book by social media author Neal Schaffer.
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What Facebook's Latest Changes Mean for Businesses | Blog | Daily Dose | Entrepreneur.com

What Facebook's Latest Changes Mean for Businesses  | Blog | Daily Dose | Entrepreneur.com | Social-Business-Marketing | Scoop.it
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.Get the latest blog articles on business ideas...
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How Game Dynamics Can Drive Social Behavior - Digital Influence Mapping Project

How Game Dynamics Can Drive Social Behavior - Digital Influence Mapping Project | Social-Business-Marketing | Scoop.it
Game mechanics or 'gamification' are kind of buzzy terms right now. Still, they represent very powerful ways to motivate behavior.
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14 Guiding Principles of Social Media

14 Guiding Principles of Social Media | Social-Business-Marketing | Scoop.it
I live in Florida and hard times are visible everywhere. I've seen businesses open with promise and flair only to close within a year with nary a sound and barely an announcement. This extends to t...
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You’re Using Twitter The Wrong Way

You’re Using Twitter The Wrong Way | Social-Business-Marketing | Scoop.it
Before we start. Why do you use Twitter? No, not that reason. Why do you ‘really’ use Twitter?
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Older Facebook Users Click More, Like Less

Older Facebook Users Click More, Like Less | Social-Business-Marketing | Scoop.it
While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing...
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American social media usage reaches milestone

American social media usage reaches milestone | Social-Business-Marketing | Scoop.it
Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Pr...
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The End of Social Media 1.0 Brian Solis

The End of Social Media 1.0 Brian Solis | Social-Business-Marketing | Scoop.it

I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary. Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.

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34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing [Study]

34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing [Study] | Social-Business-Marketing | Scoop.it
More than a third of external referrals to Facebook pages come from search engines, and SEO plays a strong role in generating this additional traffic for...
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Google+ Power Users Reject Suggested Users List

Google+ Power Users Reject Suggested Users List | Social-Business-Marketing | Scoop.it
Since Google released the list late last week, web personalities have been speaking out against it.
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If 82% of TV ads generate negative ROI, why are we obsessed with social media ROI?

If 82% of TV ads generate negative ROI, why are we obsessed with social media ROI? | Social-Business-Marketing | Scoop.it
82% of TV adverts generate negative ROI.This begs the question: why are we all so obsessed with social media ROI?
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Businesses Continue Shift to Digital Advertising - Midmarket - News & Reviews - eWeek.com

Businesses Continue Shift to Digital Advertising - Midmarket - News & Reviews - eWeek.com | Social-Business-Marketing | Scoop.it
SMB spending on media, marketing and business solutions will grow from $22.4 billion in 2010 to $40.2 billion in 2015.
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How Social Media Users Engage with Marketers on Twitter - eMarketer

How Social Media Users Engage with Marketers on Twitter - eMarketer | Social-Business-Marketing | Scoop.it
Most users are on Twitter to communicate with friends, get news or be entertained. But brands are making an impact..
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The Great Twitter Unfollow Experiment of 2011

The Great Twitter Unfollow Experiment of 2011 | Social-Business-Marketing | Scoop.it

This week, I unfollowed everyone on Twitter. That was over 131,000 people. I didn’t do it manually, but rather, with some help (ask @jesse, if you need custom help like that). My reason was that I’d started receiving over 200 direct message spams a day. (These messages said things like “lol, look at this funny photo,” with a link that would enslave my account to send similar messages.)
I learned a few things in the process.

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The Ultimate Google+ Cheat Sheet

The Ultimate Google+ Cheat Sheet | Social-Business-Marketing | Scoop.it
Google+ is growing like crazy. It is the fastest growing social network ever.
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What's the R.O.I.? A Framework for Social Analytics Brian Solis

What's the R.O.I.? A Framework for Social Analytics Brian Solis | Social-Business-Marketing | Scoop.it

“Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert Einstein

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13 Mind-Bending Social Media Marketing Statistics

13 Mind-Bending Social Media Marketing Statistics | Social-Business-Marketing | Scoop.it
Yes we all know that social media marketing is an important part of a solid inbound marketing strategy.
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The New, New Rules of Business Marketing | Entrepreneur.com

The New, New Rules of Business Marketing | Entrepreneur.com | Social-Business-Marketing | Scoop.it
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
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Social media junkies: a breakdown by country | SMI

Social media junkies: a breakdown by country | SMI | Social-Business-Marketing | Scoop.it
Turns out the Japanese are blog-addicted, with the average blog visitor there spending more than one hour a month perusing others' posts.
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Social Media Is Not Corporate Media - SVW

Social Media Is Not Corporate Media - SVW | Social-Business-Marketing | Scoop.it

There's a gold rush going on as legions of self-proclaimed experts are working with corporations to help them monetize the potential riches in exploiting social media.

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Inbound Marketing: Social media strategy planning tool »Marketingsherpa Blog

Inbound Marketing: Social media strategy planning tool »Marketingsherpa Blog | Social-Business-Marketing | Scoop.it

“Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.”

– John Kotter, professor, Harvard Business School

Are you a true marketing leader?

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