I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary. Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.
This week, I unfollowed everyone on Twitter. That was over 131,000 people. I didn’t do it manually, but rather, with some help (ask @jesse, if you need custom help like that). My reason was that I’d started receiving over 200 direct message spams a day. (These messages said things like “lol, look at this funny photo,” with a link that would enslave my account to send similar messages.) I learned a few things in the process.
“Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.”