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Social Integration Through Entire Organization
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Merchants Need Likes: Here's Why And How To Get Them #Infographic

Merchants Need Likes: Here's Why And How To Get Them #Infographic | Social-Business-Marketing |

Spring Metrics, have been helping customers increase their social engagement and have seen some noteworthy results.


While the public debate about the impact of social media on your online business continues (the data shows they are clearly positively correlated, and the only question should be how much a Like or Follow is worth - - to your business), many e-commerce merchants and retailers are quietly getting on with the business of adding social media to their toolkit.


Looking at the question from a different perspective, catalyzing your following at the time of purchase by enticing buyers to become advocates has increased social engagement, as measured by the total number of Likes, by 23% in an average of six weeks.


In these early results, more than half of the visitors will Like or Follow, but then not purchase… yet. It’s too early to show stats on how many of those social advocacy actions turn in to purchases at a later date, but we can see that it’s not zero.

From this Infographic you can see that 54% feel more likely to purchase after Liking. So rather than simply losing the momentum of that visitor after the non-converting visit, you have preserved on average 54% of the time and money you spent attracting that visitor. And of course there’s the indirect effect, again too early to quote stats but it’s not zero either; customers are seeing a clear increase in sales from social media channels.



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From Co-creation To Collaboration: 5 Pillars For Business Success

From Co-creation To Collaboration: 5 Pillars For Business Success | Social-Business-Marketing |

We know that collaboration is not only possible with clients, but that it also can be done with employees. The focus of this research is on the collaboration between a company and a customer. Collaboration is one of the 4C’s.

In a recent survey - , it was found that 3% of companies have experienced the developing of new products together with consumers. 

In most cases, this collaboration started as a pilot project. When the project is a great success, collaboration efforts are being intensified.

However, only 8% of the companies that are actively co-creating are involving their clients into the launch of a new product. 

“Structural collaboration is the type of collaboration in which customers are involved in ALL decision processes within a company. It’s the brainstorming about new products, it’s actively giving input about new consumer trends in the market, it’s the mapping of touchpoints and giving feedback on how to make them more conversation worthy, it’s the participation in a content strategy, it’s the co-creation of a new advertising campaign. And…. Structural collaboration can also be the involvement in price-setting. Not by you, but by your customers!”

From co-creation to collaboration in three steps

Structural collaboration with customers: it’s not a matter of technology. It’s the mentality shift that is needed within a company that is really important: allowing the consumer to have a real voice and a real say within the walls of a company.

The Research found, that every company interviewed started the structural collaboration on a small scale. Step by step, they’ve developed themselves and they learned, day in day out.

The three steps:

1. A try-out

2. When the try-out is a success, project based collaboration is next

3. Structural collaboration is the final step

5 pillars for structural collaboration success

Based on the findings 5 pillars for successful collaboration with your customers have been defined:

1.       Company Fit & Culture

2.       Choose the right people

3.       The active involvement of C-Level people

4.       Break the boundaries between internal and external communication

5.        Measure impact

Companies that are taking steps towards structural collaboration, are very positive about this process But they all conclude: it starts with a mentality change, but it ends with the adaptation of your companies’ processes. When you truly want to structurally integrate your customer’s feedback into your company, you HAVE to adapt your processes to this new context. When you don’t adapt your companies’ processes, your co-creation and collaboration efforts will stay occasional campaigns: they never become structural.



All details can be found and downloaded in the SlideShare paper here:

maxOz's comment, May 31, 2012 6:11 AM
Alessio, always my pleasure - be well xxx Michele
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Dear [insert Business Name], What’s Your Promise?

Dear [insert Business Name], What’s Your Promise? | Social-Business-Marketing |

“You say you want to get closer to customers, but your actions are different than your words.

You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people.”


If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time.

What’s Your Promise? Your promise to me as your consumer, stakeholder, and partner. 

A promise is meant to inspire

For without it, we cannot genuinely voice what it is we stand for or stand behind.

It serves as the foundation for your vision, mission, and all business strategies and it must come from the top to mean anything. For without it, we cannot genuinely voice what it is we stand for or stand behind.


A promise is the ink that inscribes the spirit of the relationship between you and me. A promise serves as the words that influence change from within and change beyond the halls of our business.

Organizations that strive for innovation, imagination, and relevance will outperform those that do not.

Change will only happen because you and other internal champions see what others can’t and will do what other won’t. It takes resolve. It takes the ability to translate new opportunities into business value. And, it takes courage.


Remember To Aim For A Higher Purpose!

An Inspirational Post by Brian Solis - , Read Entire Article Here

maxOz's comment, May 25, 2012 9:05 AM
Alessio, Always my pleasure xxx
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Metrics That Matter - Metrics Therapy- Details, Dashboards And Diligence

Metrics That Matter - Metrics Therapy- Details, Dashboards And Diligence | Social-Business-Marketing |

In today’s competitive environment, with numerous social applications and ways to engage clients, retailers must utilize metrics to stay in the race.

While each retailer may have a unique strategy to analyze their success with metrics, the new Metrics Therapy — Details, Dashboards and Diligence Whitepaper - [PDF] by the e-tailing group Baynote -  - reveals just how successfully companies are integrating these finds into their marketing strategies.

Overall, the Report revealed that while the overwhelming majority of retailers view analytics evaluation as the number one factor in customer retention and loyalty [93%], their use of metrics is still a big work in progress. 


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The State of Social Media 2012

The State of Social Media 2012 | Social-Business-Marketing |
The State of Social Media 2012 by The SEO Company...

What was once considered a trend has become a way of life - and now the way we do business.

Download / Embed:

Martin (Marty) Smith's comment, May 22, 2012 4:50 PM
Great minds appreciate the same inforgraphics my amazing curating friend :). Amazing how fast social is moving now. Seems like yesterday I couldn't get phone calls returned when I started any conversation with "Facebook this..." or "Twitter that....". My funny Michele story is the other day I was feeling pretty good about breaking 11K so I got up enough gumption to see where your views were - approaching 60K is SICK but well deserved my friend, well deserved and about the accurate description of our relative positions (you being 6x me LOL). Keep rockin' Marty
maxOz's comment, May 22, 2012 10:22 PM
Marty, thank you so much for your always quirky point of view. I love it!!!
Also, these numbers on are not what I consider a benchmark.
It's nice but I think it's about positioning you and you brand as an authority in relation to the category you have and show your expertise.
Enough, Keep that wonderful sense of humor xxx
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Social Media Vendors And Tools

Social Media Vendors And Tools | Social-Business-Marketing |
An Eloqua content marketing expert asks if social media marketing is as complex as it seems...

The Social LUMAscape - , the image is the latest entrant in Luma’s series of visualizations that depict the labyrinthine interrelationships among major players in various tech sectors. Although the investment bank has published equally elaborate LUMAscapes for the mobile, digital capital, video, search, and display industries, for some reason this version struck a nerve. Business Insider, one of the world’s top business blogs, reported on the graphic, calling social media “ludicrously complicated,” “confusing” and “an absolute mess.”

Original Article  

maxOz's comment, May 28, 2012 1:29 AM
Mithu, thank you for sharing and enjoying these scoops, cheers Michele
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15 Informative 2012 Marketing Infographics

15 Informative 2012 Marketing Infographics | Social-Business-Marketing |

15 Infographics for 2012 that excel at presenting data to Marketers

We live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything.

One way to make the fire hose of information more understandable is to use visual representations, which is why Infographics have taken the Internet by storm over the past few years.

Original Post: 

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The Social Funnel: What You Lose When You Ignore It

The Social Funnel: What You Lose When You Ignore It | Social-Business-Marketing |

Danger: ignoring social benefits in the traditional sales funnel.

Sales Happen Slowly;  

Time To Harness The Power Of The Social Funnel

Social media marketing should never be salesy; rather, it’s about accruing a following, engaging your community, and influencing their actions.

So how does that all lead to a sale?

You’re reaching a customer early in the sales process, meaning that you’ve likely reached them before your competitors.

The earlier you reach them, the more history they’ll have with you when it’s time to make a purchasing decision.

We make purchases based on trust.

The more you engage with your fans and followers, the more they “get to know” you and your brand, which breeds trust.

You also become infinitely more memorable to your customers, since they now see you as a presence, not a product.

Through engagement, you show you’re invested in them — and in turn, they become more invested in you.

Social Media allows you to stay present in your customer’s minds. 

Social media followers can always play a huge part in your funnel, even if that subscriber never makes a purchase. They can:

1. Recommend you to friends, family, or colleagues,
2. Share your posts/tweets/content with others,
3. Buy your content or know-how (books, eBooks, etc.),
4. Cause your company to show up in their friend’s search results through Google Social Search,
5. Stay alert of ALL your brand offerings/sister sites/etc.,
6. If nothing else, give you a number on your follower/friend count to encourage others of your authority.

Continue reading some

Quick Tips To Remember When Crafting A Social Funnel - 

John van den Brink's comment, May 17, 2012 3:55 AM
Great article, thanks!
maxOz's comment, May 17, 2012 4:11 AM
Yes John I agree, thank you for sharing xxx
maxOz's comment, May 17, 2012 6:35 PM
Thanks Steven for sharing xxx
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Advertising People Are Not Normal #Infographic Confirms It

Advertising People Are Not Normal #Infographic Confirms It | Social-Business-Marketing |
Those who work in advertising often wonder if they live in a sort of bubble.

According to a study commissioned by San Francisco-based advertising agency Heat and conducted this past March by iThink, which found that people who work in advertising and marketing are worlds apart from the "normal" people when it comes to how they use social media and how they view social media marketing.

By the way, the survey also revealed that ad professionals tend to engage in more bad behavior at office holiday parties.

And the study also seems to suggest that the Mad Men stereotypes aren’t off the mark: Subjects were also asked about how they act at office holiday parties, and it appears that people who work in advertising are more likely to puke from drinking too much (37% vs. 9% of the general public); do drugs (26% vs. 3% of the general public); and hook up with a coworker (26% vs. 8% of the general public).

If you work in advertising, these results likely aren’t surprising to you.

Download / Embed here 

maxOz's comment, May 15, 2012 6:44 AM
Alessio, Many thanks again, have a great week xxx
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The Measure Of Performance: What Does Social Media Success Mean To Your Business? #Infographic

The Measure Of Performance: What Does Social Media Success Mean To Your Business? #Infographic | Social-Business-Marketing |

This Infographic from Pagemodo, incorporates 2011 data on how small business owners feel about social media and how they measure what they perceive as success via these marketing channels.

Specifically, focusing on whether small businesses' are utilizing social media properly and know on how to measure ROI correctly.


maxOz's comment, May 10, 2012 7:39 AM
Alessio always a pleasure xxx
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Social Business: Where It's Been & Where It's Going

Social Business: Where It's Been & Where It's Going | Social-Business-Marketing |

"Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present)."

David Armano discusses in this post the merits of looking back on the social computing trends of the last decade, before looking forward:

#1. Digital: The Interactive Revolution

The digital revolution initially begun by replacing the analogue world. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it

#2. Digital Media: Information Goes Online

The "corporate" Website was born—essentially a glorified brochure for your organization however the business world began to wake up to the fact that not being on the Web was perhaps risking being irrelevant.

#3. Digital Business: The Transactional Era

Digital had become not only interactive and informational, but it became transactional—offering organizations new ways to connect with customers or even employees (intranets).

#4. Social: The Human Web

The word social becomes key during this era, because we begin to shift behavior during this phase. No longer are we just interfacing with digital systems (human to computer) but we begin to interface directly with each other (human to human).

#5. Social Media: Global, Local, Mobile Connectivity At Scale

Today, we live and interact with a digital world which is not only about finding information but is about being "connected".

Networks now drive much of the Web's traffic as billions of people share links and opinions about the world around them.

#6. Social Business: Connected, Adaptive & Intelligent

The reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business. Not unlike how digital media evolved into digital business—social business takes the foundation of social media and begins to build new economic models on top of it.

Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business".

#7. Winners & Losers: Navigating Today And Tomorrow's World

Today digital has become embedded into the lives of millions of people and a generation who has never known life before it pours into our workforce and gradually rises in the ranks.

We are now in a social-digital environment where things increasingly move in real time.

Tomorrow's business models must not only be able to adapt to change, they must help drive that change.

maxOz's comment, May 7, 2012 3:43 AM
Thanks Pascal, Cyndee, Gerrit and John for sharing xxx Michele
maxOz's comment, May 8, 2012 1:13 AM
Cheers Alessio, Thanks for sharing xxx
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The 2012 CMO's Guide To The Social Landscape

The 2012 CMO's Guide To The Social Landscape | Social-Business-Marketing |

The social-media landscape gets more crowded every year. CMO's third annual interactive Infographic will help you determine which ones to use for maximum impact in terms of customer communication, brand exposure, traffic, and SEO.

The latest Social Media Interactive Infographic welcomes five new members to the roster.

Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands' advertising dollars, but incumbents including Pinterest and Google+ have certainly grabbed their share of the headlines.

This Social Landscape Chart is an Interactive Infographic. Click on any one of the four column labels--Customer Communication, Brand Exposure, Traffic To Your Site, and SEO--and the chart will automatically reorder so that the platforms most effective for that function are at the top of the list.

Or download pdf version here 

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Rave Reviews: Why Do They Matter Most To Local Businesses #Infographic

Rave Reviews: Why Do They Matter Most To Local Businesses #Infographic | Social-Business-Marketing |

According to the Small Business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet.

Local consumers now heavily rely on search engine power when shopping locally. Column Five  - - takes a look at what this means for your small business in this Infographic created with Milo. 

maxOz's comment, May 3, 2012 7:49 AM
My pleasure Alessio x
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B2B Marketing: Understanding Decision Stages

B2B Marketing: Understanding Decision Stages | Social-Business-Marketing |
Understanding the decision stages B2B customers go through as they decide to buy from you and developing the content they are looking for at each stage is an essential B2B Marketing best practice.

Creating and sharing the information your customers want at each stage of their decision process will dramatically improve the findability, relevance, and ultimately the value of your content and increase qualified traffic, visitor engagement, and conversions.

Key Decision Stages by Information Need

1. Defining the problem: education and thought leadership

#They are casting a wide net and may or may not have an idea what the solution will be
#The information seeking has a broad focus using more generic and high-level search terms and keywords
#They may be seeing assistance with definition, scope, and internal buy-in

2. Evaluate alternatives: solutions & product suitability

#They are searching for available options that will meet their requirements
#Keywords and search terms will be more specific and will start to reflect solution alternatives or categories
#Their goal is developing a short-list of viable alternatives

3. Negotiate & commit: credentials and decision support

#They have a solid understanding of how each alternative measures up and the decision maker is trying to get comfortable with committing to one of the decision alternatives
#Keywords and search terms will be much more specific and will be focused on specific solutions
#They are managing questions and building a case with various stakeholders

At each stage of the decision process you need to target your content to address differences in what your customer wants to know

Then map specific differences in what each segment wants to know.

This chart by Brainrider - may be used to simply map decision stages and content opportunities against existing, repurposed, and curated content.


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10 Top Execs Share Their Social Media Secrets

10 Top Execs Share Their Social Media Secrets | Social-Business-Marketing |
When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.

Social media is an increasingly important tool for building brands, connecting with customers and boosting customer loyalty and engagement. All of these factors can work together to increase awareness of your brand and drive new business.

Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips 

Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM
2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter
3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo
4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote

Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia
6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta
7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group
8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade
9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse
10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten

Read Entire Post here 

maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
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20 Revealing Stats, Charts, And Graphs Every Marketer Should Know

20 Revealing Stats, Charts, And Graphs Every Marketer Should Know | Social-Business-Marketing |

Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other Marketers.


This post by Magdalena Georgieva - - highlights the 20 most interesting data points from Hubspot's latest edition of "120 Awesome Marketing Stats, Charts & Graphs" - [PDF]


1) Research is a vital part of online shopping

2) 89% of marketers are maintaining or increasing their inbound marketing budgets

3) Inbound remains more cost-effective than outbound marketing

4) Search engines are often a starting point for product research

5) More web pages mean more leads

6) 80% of email marketers send the same content to all subscribers

7) B2B marketers use email segmentation heavily

8) More and more people report reading email on mobile devices

9) Social media & blogging generate real customers

10) Social media adoption has grown drastically in the U.S.

11) Social media conversations influence purchases

12) LinkedIn drives the most customers for B2B organizations

13) Facebook drives the most conversions for B2C organizations

14) Pinterest is popular mainly in the U.S.

15) Most marketers recognize the value of blogging

16) Blog reading peaks around 10am

17) Facebook grows in importance to Marketers

18) Most Twitter users are 25-34 years old

19) Twitter drives more customers for B2C companies

20) Mobile users rarely reopen emails on computers


How are you going to use this knowledge in your day-to-day marketing life?

Read more 

maxOz's comment, May 25, 2012 9:06 AM
Alessio, all the best, have a wonderful weekend xxx
maxOz's comment, May 25, 2012 9:12 AM
Thank You Malek for sharing, Michele
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The Price Of Free

The Price Of Free | Social-Business-Marketing |

What is Freemium

Free + Premium = Freemium

Freemium, a term combining "free" and "premium," is a marketing model based on the idea of charging absolutely nothing for a basic product or service.

What is the freemium economy all about

If users want premium or full versions with advanced functionality and added value, they pay a fee to upgrade

The Freemium Sales Funnel






Why Customers Like the Freemium Model

It costs nothing

It allows testing

It's just right



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Social Business Intelligence: Wisdom From The Outside In

Social Business Intelligence:  Wisdom From The Outside In | Social-Business-Marketing |
With the digital revolution and various social media platforms, data equals intelligence and intelligence is wisdom.

Social business intelligence is all about wisdom—the wisdom to listen, interpret and act authentically, tapping into the wants and needs of the billion-plus consumers who openly express their opinions online.

As consumers offer opinions, expose their likes and dislikes, and express raw emotions, they produce a treasure trove of intelligence for brands. Socializing the feedback process offers instant advantages: You gain real feedback in real time and can make data-driven decisions on a dime, translating feedback into informed action at lightning speed.

Classic business intelligence yields data from the inside out. Social business intelligence works in real time and leverages powerful technology to offer you the outside-in view. Now there is no more excuse for navel-gazing. The outside world is at the tip of your fingers!

Original Post: 

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Small Business, Big Impact #Infographic

Small Business, Big Impact #Infographic | Social-Business-Marketing |

On the eve of National Small Business Week, Paychex, a provider of payroll and human resources services to small- and medium-size businesses, compiled information to show just what small businesses mean to the economy.

The results found that small businesses have anything but a small impact on job growth and economic development.

An estimated 50 million people are employed by small businesses, a large portion of which (20 million) work at companies with 20 employees or less.

Those 50 million workers employed by small businesses equals out to slightly more than one-quarter of the working population of the United States.

Beyond employing more than a quarter of the population, small businesses also are responsible for generating $11 billion in receipts a year, a number that is higher than the yearly receipts generated by businesses with more than 10,000 employees.

Overall, the $11 billion generated by small businesses represents nearly 40% of all business receipts in the U.S.

"Small businesses do more than provide services and products; they strengthen and shape our communities, our economy, philanthropic efforts and innovation," said Martin Mucci, president and CEO of Paychex.

Download / Embed:  

maxOz's comment, May 22, 2012 5:07 AM
Thanks Alessio, greatly appreciate your support xxx
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Why Your SEO & Social Strategy Should Include Pinterest

Why Your SEO & Social Strategy Should Include Pinterest | Social-Business-Marketing |
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.

**Pinterest is now the third most popular site, just behind Twitter and Facebook [Experian Traffic Report-April 2012].

**Pinterest is now looking to go Global

**The demographics have also shifted to a more balanced gender viewship - 65% Female and 35% Male [ComScore March 2012].

Pinterest is growing in overall volume, becoming more gender balanced, increasing its age group range, and building out a global community. Much as Facebook and Twitter are a general part of your SEO/social strategy, so should Pinterest.

Value Of Pinning

Will this strategy necessarily bring massive boost for established brands or highly competitive keywords? Probably not!

Will this help diversify your backlink profile? Yes.

Does Google like fresh content from social sharing? Yes.

Is this an easy way to inject some fresh content and new social citation for your site? Yes.

If you create creative and interesting images, and have some influence on Pinterest, could something go viral? Yes.

Should companies and sites invest in using Pinterest? Absolutely!

Pinterest is becoming a major social medium to build your digital strategy around. Creating interesting and creative images to share with others is the key to success.

Original Post 

maxOz's comment, May 18, 2012 11:45 PM
Not Necessarily John, It depends on what you want to use Pinterest for.
Send me your Pinterest Link and I'll take a look.
I believe if you place posts on Pinterest, then the Image from the post needs to be the right size, for our posts I alter the size of the Image to be at least 500px wide, then they occupy the top and full width of the layout.
These are only suggestions, am happy to help, again depends on your strategy and what you are trying to achieve.
Do you also share your posts on G+?
John van den Brink's comment, May 20, 2012 2:25 PM
Hi Michele, thank you for your support. My Pinterest link is and I also share some of my posts on Google+. But I can do some more on G+
maxOz's comment, May 20, 2012 9:57 PM
John, G+ brings the most traffic to your topics, then pinterest & stumbleupon last.
John, as mentioned, if you want some in depth feedback [gratis] email: xxx
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9 Qualities of Remarkable Entrepreneurs

9 Qualities of Remarkable Entrepreneurs | Social-Business-Marketing |
What separates the best from everyone else?

Remarkable entrepreneurs do more than make money. They are the few who possess qualities that don't appear on balance sheets but do make a significant impact on the lives of their employees, industries, and communities.

Here are nine qualities of remarkable entrepreneurs:

#1. They find happiness in the success of others

#2. They relentlessly seek new experiences

#3. They don't think work/life balance; they just think life

#4. They're incredibly empathetic

#5. They have something to prove - to themselves

#6. They ignore the 40-hour workweek hype

#7. They see money as a responsibility, not a reward

#8. They don't think they're remarkable

#9. They know that success is fleeting, but dignity and respect last forever

Original Article 

maxOz's comment, May 16, 2012 3:32 AM
Alessio, Always My Pleasure xxx
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10 Social Media Tips When Commenting And Responding To Customers Online #Infographic

10 Social Media Tips When Commenting And Responding To Customers Online #Infographic | Social-Business-Marketing |

There’s a huge focus on the big-picture aspect of understanding how businesses can best develop a social media plan and guidelines, let’s not overlook some basic and practical fundamentals that people will encounter day to day, like writing blog posts and making comments on posts.

You’d think it was pretty straightforward, right? Actually it is – your common sense will guide you best – but there are some key aspects to consider when posting online on a professional basis.

With that in mind, Dell has developed this handy Infographic for small to medium-size businesses to help their employees assess how to comment and respond effectively on behalf of their company, whether this is on a blog post, a tweet, a Facebook wall post, or anywhere else.

Original Post 

You may also download Dell's Social Media Toolkit - A guide to how small and medium businesses can make the most of social media - 

John van den Brink's comment, May 14, 2012 1:48 PM
Michele as always, great article! Have a nice week
maxOz's comment, May 14, 2012 9:11 PM
Thanks John, happy you enjoyed and you too, have a great week xxx
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2012 Social Media Marketing Industry Report: #Infographic

2012 Social Media Marketing Industry Report: #Infographic | Social-Business-Marketing |

The 2012 Social Media Marketing Industry Report Infographic depicts how marketers across different industries are using social media to promote and grow their businesses.

Based on Michael Stelzner - Social Media Examiner's fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

This 42-page Report is one that you absolutely need to download and study.

You will want to examine all the research and charts and discover some of the ‘not-so-obvious’ findings which are also contained within the Report.

maxOz's comment, May 9, 2012 9:09 AM
Alessio, Thank You So Much xxx
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The Future Of The Social Customer #Infographic

The Future Of The Social Customer #Infographic | Social-Business-Marketing |

As the world of Social Media becomes more visual, Gloople have jumped on the bandwagon and created an Infographic on The Future Of The Social Customer. Looking at the social customer, pulling together a series of data points and research that trace the path from browsing on, say, Facebook or Twitter to pulling out the credit card.

maxOz's comment, May 6, 2012 5:56 AM
Thanks Alessio, have a good week, cheers Michele
Scooped by maxOz!

Revenue Performance Management: Making The Top Line Top Priority #Infographic

Revenue Performance Management: Making The Top Line Top Priority #Infographic | Social-Business-Marketing |

Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up.

Revenue Performance Management, or RPM, is a strategy that shatters outdated practices for B2B marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small.

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maxOz's comment, May 5, 2012 2:19 AM
My pleasure Alessio x