One search of “Social Media Budgets 2012” brings up a host of articles related to marketers increasing their social media budgets for the coming year. While the numbers will tell ...
According to the 2011 Social Media Marketing Report http://bit.ly/vino4J , 28% of marketers outsourced social media duties, a figure that doubled from 2010. If this trend is on par, or even slightly less, that would mean about half of all marketers will outsource some or all aspects of their social media activity in 2012.
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2012: The Year Of Social Business Strategy... For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era. Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new. As you can see, social business isn’t designated to a single department within a company. Rather, it is far reaching and requires the involvement of people both in the C-Suite and on the ground. 2012 is the year when talk turns into action, and teams formed to develop plans and strategy, really get to work. 
By Lookout - http://bit.ly/wbGaqd @Lookout Do you love your smartphone? Do you love downloading apps? If you said yes, you’re not alone. Smartphones have taken the world by storm! Check out this Infographic to learn more about mobile device and app growth: 
By Sudha Jamthe - http://bit.ly/wZz8SH @sujamthe Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues. There are five metrics that accurately measure success in terms of ROI and revenues from social media for all enterprises, both big and small, B2B and consumer web, and across multiple geographies. The following post provides case studies for three of these five metrics. [I will outline the other two metrics in a subsequent post.] http://bit.ly/xFBpph 
By Raymond Morin - http://bit.ly/zuOnQD @RaymondMorinV2 In order to succeed on social networks, I emphasized the importance for professionals position itself amongst leaders. In addition, I explained that it is essential for brands and companies to identify and track users that are the most influential, to ensure that they eventually become their ambassadors. What Makes A Good Influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of: ~commercial and financial success For each of these values, the notion of influence may vary from person to person. In fact, in the age of social media, the definition is changing as how to identify influencers. Today, thanks to online applications, all social media users now have the opportunity to stand out and in turn become leaders in respect to their interests. As a result, marketers and public relation professionals are forced to reassess their approach to define the notion influence on social networks. Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. They produce and sharing relevant content, appealing to the interests of a community. This can result in regularly prompting discussions and interactions that might have influence on behaviors. Continue reading "The Five Types Of Social Media Influencers": http://bit.ly/yM4ibR 
By Tyrell Mara - http://bit.ly/xV7Unz @TyrellMara Social Business or Social Media What is the difference? There are two that immediately come to mind: Scope and Value. I have recently been fascinated and very passionate about the opportunities that are presenting themselves based on this new way that we are connecting through the social web, and social media. The opportunities truly are extensive, and this is no different with business. Yet, the majority of businesses I work with and talk to today are very happy creating a department, back office, or desk where their "social media" role can play. Eliminating any opportunity to see how social can influence and integrate with the rest of the business… This fully integrated approach to social media and leveraging the social web, I believe, is Social Business. (Click to see a bigger version - http://bit.ly/yljxDA ) What does a social business model look like - where each dept. of an organization is leveraging the social web, and social networks specific to their strategy? 
By Simon McLain | Jonathan Copulsky - http://bit.ly/wxSCL5 @deloitteus Exactly how many users, did you say? Seven hundred thirty eight million people live in Europe, 590 million live in Latin America and the Caribbean region, 345 million live in North America, and 37 million live in Oceania. When it comes to counting heads, however, social media site Facebook trumps five of the world’s seven continents with more than 800 million users,2 spanning 70 languages and as many as 500 million active users in a single day. And more than 350 million of these users access Facebook through a mobile device each month.3 Facebook’s user count is up from 500 million a year ago and 300 million two years ago. Meanwhile, in our world of almost 7 billion inhabitants, there are now over 5 billion mobile subscribers.5 Worldwide 3G subscribers grew 35 percent between 2009 and 2010 to 726 million,6 while 4G lurks on the horizon. Global consumers downloaded 300 million mobile apps in 2009, increasing by more than 16 times to 5 billion in 2010. From a marketing perspective, the time to ask whether social media and mobile matters is long past. Although companies now allocate only 7.1 percent of their marketing budgets to social media spending, pundits expect that number to increase to 17.5 percent over the next five years.8 Worldwide mobile advertising revenue is forecasted to reach $3.3 billion in 2011, more than double the $1.6 billion in 2010, and grow to $20.6 billion by 2015. According to Gartner’s Stephanie Baghdassarian, “mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns.” Continue reading online: http://bit.ly/wGa4bR Or Dowload Entire Review [pdf]: http://bit.ly/xQMBb8 Issue 10, 2012 
By Paul Sawers - http://bit.ly/zl3ztU @TGW_Paul "The battle of the sexes has raged for centuries, and today men and women use social media in very different ways based on the same underlying human characteristics." Men from Foursquare, Women are from Facebook. An alluring headline, and one that certainly grabbed our attention during Social Media Week. Could it really be true – guys are more in tune with the Foursquare way of doing things, whilst gals gravitate towards Facebook? 
By Rawn Shah - http://bit.ly/w9qVLM "There have been many attempts in the drive to describe the value of social and collaborative environments. The need to focus on delivering social business specifically to lines of business and creating value for their specific business needs, goals and operations. First, I think we need to look at how the inherent properties, which emerge from working as a social business, can create value for an organization. This is value creation independent of any operational problem it aims to solve; so, in that light, they refer to categories of value creation. These categories interestingly enough also build on each other, creating a compounding effect as the social environment, and the business emphasis the organization places on it, matures hand in hand. [Note: My presentation on slideshare - http://bit.ly/w3d1aM - particularly slides 20-25, should be a helpful companion to this piece along with the visual description and additional points.]" 
By Chris Perry - http://bit.ly/wAqOGF More than a decade after “content is king” ascended as a central tenet of digital media, the very term itself - content - has become marketing's biggest buzzword. "Shares, retweets, reblogs and repins are digital equivalents of the copy button. The challenge though is there are too many copies, too much content for us now to mentally process. And marketers are driving straight into the pile-up. For some, copy-and-paste is a brand habit; too many brands cram digital and social presence with content like it’s paid media inventory of the past." Earning attention and engagement requires original ideas that go beyond republishing content you have on the shelf. That is you want to be seen “above the fold” where attention takes focus. Here are a few starter principles to keep in mind: http://onforb.es/ywiRce 
By Todd Wasserman - http://bit.ly/yuVgSx Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey. ... Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info. That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform. Predictably, older and richer consumers were even less apt to share such data. Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.) Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds. 
From Moses’ clay tablets, to the Old Spice Guy, to Fred Wilson’s blog, influencers have been influencin’ since the dawn of time. ... Contrary to popular belief, you can’t just wake up one day and decide to create an Internet meme. Something doesn’t go viral until it has been thoroughly embraced and shared by the masses. And how does it get to that point? People who have unique insight and respect from their peers influence other people. And, therefore, play an important role in helping the content, meme, or idea along. The word that we use to describe these kinds of people is “influencer” (I also have friends and strategists who prefer “tastemaker” — but only the hip ones. Influencer is pretty industry standard). Malcolm Gladwell wrote in The Tipping Point that, “A very small number of people are connected to everyone else in a few steps — the rest of us are linked to the world through those special few.” One of my favorite thinkers in the space and another DC powerhouse Geoff Livingston discusses Gladwell’s theory and several others in his book Welcome to the Fifth Estate — including an entire section on the “History of Influencer Theory” on the social web. As with the Big Bang and the extinction of dinosaurs, there’s not just one theory about influencers, there are several. Livingston breaks it down like this: To visualize how these theories all come together in the social web, Livingston partnered with JESS3 to create The State of Influencer Theory Infographic. Here’s the result of our first brainstorming session: 
By Corey Eridon Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land-- intended to quantitatively determine how people respond to websites and website ads. The results had some interesting findings for marketers who are wondering how their site structure and ad campaigns affect how users react to their website. Let's just dive right in to those results and see what marketers can learn from their experiments. What the Study Looked At NeuroFocus used devices to measure the brainwaves of searchers when visiting websites, and looked to see if any patterns emerged. The test subjects were 50% men, 50% women, aged 21-54, and with a minimum annual household income of $30,000. The researchers tested the subjects' reactions to the Yahoo! homepage, The New York Times homepage, and their personal Facebook news feeds. These are the reactions they measured: Attention: The test subjects had clear instances of sustained focus, and shifted focus -- meaning it was easy to measure when they were very interested by what they were looking at, and when their attention got diverted by something else.Emotional Engagement: There was a clear delineation between positive and negative emotional response to certain page elements. For the purposes of this study, a positive emotional response is called "approach motivation," which means the test subject felt motivated to do something, while a negative emotional response is called "avoidance motivation," which means the test subject felt compelled to avoid a certain action.Memory Retention: Researchers could clearly detect when something on the page was interesting enough to be stored in the test subjects' memories. The researchers were able to combine scores given for each of these responses into something called Overall Neurological Effectiveness, a composite measure of the efficiency of a test subject's cognitive processing. Interesting Findings From the Study To see how each website fared individually, you can read the whitepaper http://bit.ly/zmhjhB in its entirety. Here are some of the most interesting findings that emerged from the study. Continue Reading what science has uncovered about how consumers interact with your site, and how marketers can change their website design based on the findings. 
By Ann Smarty Social media analytics and tracking can be very time-consuming and expensive. That’s why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use. Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team). |
By Tammy Lam - http://bit.ly/xrPUA7 @Tam_Lam Why does someone become a small business owner? And once they become one, how do they spend their time? How does our newly mobile working environment play into that? In this Infographic, Intuit - http://bit.ly/yg3rSv explores what tasks take up the most of a small business owner’s time and how they manage them, in and out of the office 
By Blog Tyrant - http://bit.ly/wpYvSI @BlogTyrant Social Media is Not Going Away. And if you are a small business you wouldn’t want it to. Blogs, Facebook, Twitter, Youtube… the list is huge (and possibly overwhelming) but the potential for growing your business, expanding your customer base and making more money is just as vast. I’ll answer all the questions you’ll need to know including: Let’s jump right in! You’ve got over 3,500 words to get through: http://bit.ly/ymRqac 
By Haydn Shaughnessy - http://bit.ly/wlG0Kc @haydn1701 Strategy - Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But thought leadership is, much more than content strategy, subject to the Bill Joy rule, which says that most smart people in the world don't work for your company. How, then, do you possibly develop a thought leadership strategy? If you get your thought leadership strategy right, customers will see you as a go-to source of expertise, your new products or incremental improvements will find easier acceptance, you'll stand a good chance of bolstering product price (which is critical in many industries where commoditization is at work), and you'll attract talent more easily. Inevitably, some companies will get it wrong, so in this article I will outline why that happens, how to avoid the major mistakes companies make, and what to do to excel in thought leadership. 
By Niall Cook - http://bit.ly/AuCona @niallcook Like it or loathe it, the term ‘Social Business’ looks like it’s here to stay – if judged by the increasing number of Infographics appearing online. So I thought it would be worth rounding them up and picking out the most salient points. 
By Wix - http://bit.ly/A2t77B @Wix Social brand awareness, social engagement, social advertising, social ROI – see the pattern? Social is the way to go. The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out. Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few. This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy. If your business isn’t yet social-friendly, you’d want to start making changes after viewing this: - http://bit.ly/wvO8lc 
By Ross Dawson - http://bit.ly/zg57yp @rossdawson Ross Dawson has created this wonderful wheel of Connectedness, and for YOUR Connected Success! 
By David Amerland - http://bit.ly/x32n5m @DavidAmerland The impact of social media has changed the way SEO is being conducted and webmasters now need to play catch up again. The sure sign of a disruptive technology is that it changes everything in ways which are hard to anticipate and produces outcomes which are difficult to predict. Social media has been creeping upon us for some time but it is only this year that it has become so entangled with SEO as to now be an integral part of the way a site gets its content ranked and increases its traffic. The socialisation of content which began with content sharing in Facebook has, with Google Plus, become an imperative. Whereas in the past a webmaster could get away with a good SEO strategy and a certain amount of automatic social bookmarking of content, these days, he faces the struggle to create content which is of sufficiently high quality to engage interest in social media networks and the pressure to get that content seen as widely as possible. Social media has gone from being an adjunct to SEO which increased its effectiveness to the engine under the hood which drives some of its most basic functions and which, in addition, determines some of its forms. Continue ... ![The Collaboration Pyramid [or Iceberg] | Social-Business-Marketing | Scoop.it](http://img.scoop.it/qjdYWTdejq1Xj8UqmRKo5jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
By Oscar Berg - http://bit.ly/wVPKCo "The majority of the value-creation activities in an enterprise are hidden. They happen below the surface. What we see when we think of collaboration in the traditional sense (structured team-based collaboration) is the tip of the iceberg – teams who are coordinating their actions to achieve some goal." We don’t see - and thus don’t recognize - all the activities which have enabled the team to form and which help them throughout their journey. We see the people in the team, how they coordinate their actions and the results of their actions, but we rarely see the other things which have been critical for their success. For example, we don’t see how they have used their personal networks to access knowledge, information and skills which they don’t have in their team already but which are instrumental for their success. 
By Jason Keath - http://bit.ly/xAJGfi We created a social media directory named InvestInSocial.com in February 2011. It’s been one year since we launched the site. Today there are over 920 social media companies listed on the directory. 555 of those companies are agencies. We decided to break down the data and give you an infographic committed to the modern social media agency. 
By Pam Dyer http://bit.ly/yBQHjy Social media marketing campaigns have been successful for many brands, so why aren’t more companies reporting great results? uberVU has an interesting guide for marketers called 4 Pillars of Social Media Success - http://bit.ly/w1IY9K . Monitoring, analytics, engagement, reporting, and collaboration are part of a feedback loop uberVU calls the Social Media Lifecycle. To accomplish your business objectives by using social media, you need to go through this loop over and over again. Included in the white paper is an examination of how some brands use this social media feedback loop to reach their goals and how they measure progress. It explores why more companies aren’t reporting great results from their initiatives, and the reasons that contribute to lack of success. uberVU also created the Infographic below from the data they collected for the white paper, which is a must-read for CMOs, marketers, social media specialists, and anyone who wants to learn how to use social media to achieve business goals and track key performance indicators. Check Out the Key Takeaways: http://bit.ly/wGY3oj 
Policy. It can be a dirty word, especially in social media communities.Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust. As Beth Kanter writes, “Trust is cheaper than control” This article will explain how social media policies differ from other policies and give you10 tips to help create an effective social media policy. 
By Corey Eridon A detailed timeline Infographic featuring the history of marketing from 1450 to 2012. ... Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game. At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably), and let us know where you think the future of marketing lies. As always, feel free to share and embed at your leisure! Check out the Resources 
By Michael Sebastian and Robert Caruso Ever wondered how your blood type is connected to your social media or marketing personality? We did too, so we created a graphic to show you…Which type is two-thirds coffee? I am definitely Type C. Where’s the coffee? How bout you? :-) |
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