The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.
This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis
7 items with important business value:
- Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
- Tighter Integration between Social and Rest of Marketing and Business Overall
- Social Marketers Are Starting to Measure What Matters
- Marketers Are Yet to Tap into the True Potential of Social
- Social Marketing Budgets and Resources Insufficient to Drive Value
- Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
- Limited Outsourcing
The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw
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Social Marketing is rising - watch where it's going in 2013.