2012: The Year Of Social Business Strategy...
For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era.
Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new.
As you can see, social business isn’t designated to a single department within a company. Rather, it is far reaching and requires the involvement of people both in the C-Suite and on the ground.
2012 is the year when talk turns into action, and teams formed to develop plans and strategy, really get to work.