Hele vette crossmediale campagne voor de nieuwe Volkswagen Beetle. Scroll of swipe (hij is zo snel als je vinger) door een eindeloze pagina met intigerende interactieve content, van historische feiten tot muziekplatform. Deze Beetle schrijft zelfs nieuws en tweets en is helemaal thuis in de 21e eeuw. Benieuwd hoe hij rijdt! *Vroahm*
Today, American Express unveiled a new program with Twitter to let cardmembers sync accounts with the social network, and earn savings from big brands such as Whole Foods, Best Buy, and Zappos--just by retweeting certain hashtags.
AmEx has finally developed a way to demonstrate a tweet's ROI-and not just in terms of commerce. It's a social strategy AmEx has used to take the friction out of the point of sale, and turn something as simple as a hashtag into a potential future transaction.
Von Smart Insights: 5 recommendations for delivering effective social media customer service from Frank Eliason Frank Eliason is widely regarded as one of the innovators for delivering customer service through social media from his work at Comcast,...
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