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How to Grow Your Google+ Engagement

How to Grow Your Google+ Engagement | Social Business Influencers | Scoop.it
Are you getting the most from your Google+ presence? Are you looking for ways to improve your Google+ engagement? Well look no further. In this article I’ll share five ways you can improve your Google+ experience.
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8 Ways to Transform Events into Powerful Content Marketing

8 Ways to Transform Events into Powerful Content Marketing | Social Business Influencers | Scoop.it
Your company or organization may already be hosting great events, but are you developing a sound content marketing strategy to make those events more engaging? Are you actually turning events into content?
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What’s in a Name? The Importance of Online Brand Reputation & Customer Relations [VIDEO]

What’s in a Name? The Importance of Online Brand Reputation & Customer Relations [VIDEO] | Social Business Influencers | Scoop.it
Watch this video to learn more about the importance of customer service via social media and how to uphold a good reputation for your brand.
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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Social Business Influencers | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

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» Fear of Missing Out Drives Use of Social Media - Psych Central News

» Fear of Missing Out Drives Use of Social Media  - Psych Central News | Social Business Influencers | Scoop.it

By Rick Nauert PhD Senior News Editor
Reviewed by John M. Grohol, Psy.D. on April 30, 2013
Fear of Missing Out Drives Use of Social MediaEmerging research implies that fear of not keeping up with friends, and consequently missing some fun, motivates use of Facebook or Twitter.

 

Experts say the rise in social media, where we can keep up-to-date with each other’s every movements like never before, has led to the curse of “fear of missing out” (FoMO). And a new study develops a way to measure the concept of FoMO.

 

The study, to be published in the journal Computers in Human Behavior, is the first study to investigate the fear of missing out phenomenon — an occurrence that only came to light about three years ago as social media become ever-more accessible with the increase in smart phones.

 

Lead researcher and psychologist Dr. Andy Przybylski explains that the fear of missing out is not new, but the rise is social media offers a window into other people’s lives like never before.

 

The problem for people with a high level of FoMO is they may become so

involved is seeing what their friends are doing and they are not, they often ignore what they are actually enjoying themselves.

 

“I find Facebook rewarding to use, but how we are using social media is changing,” said Przybylski. “It is no longer something we have to sit at a computer and log into as we have access all the time on our phones. It is easier to get into the rhythm of other people’s lives that ever before as we get alerts and texts.

 

“We have to learn new skills to control our usage and enjoy social media in moderation. Until we do, it creates a double-edged sword aspect to social media.”

 

The research team, which included academics from the University of California and University of Rochester in the United States, devised a way of measuring an individual’s level of FoMO. (If you wish to test yourself to see what your level of FoMO is compared to the people taking part in the study, go to: www.ratemyfomo.com.)

 

Perhaps it comes as no surprise that researchers found that people under the age of 30 were more affected than others from the fear of missing out. This group saw social media as an important tool for them and they were more dependent on social media as part of their social development.

Przybylski also discovered that social factors were important. That is, if people’s “psychological needs were deprived” they were more likely to seek out social media. In this case, the FoMO concept explains how individuals feel more connected and why some people use social media more than others.

 

Researchers found that individuals with a high level of fear of missing out were more likely to give into the temptation of composing and checking text messages and e-mails while driving. These individuals were also more likely to get distracted by social media during university lectures, and had more mixed feelings about their social media use.

 

Investigators hope that the findings will prompt more investigation into the fear of missing out and how it influences people’s well-being.

 

Source: University of Essex

 

Source: http://psychcentral.com/news/2013/04/30/fear-of-missing-out-drives-use-of-social-media/54307.html

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The Women of Social Media: Digital Influencer Study [Infographic]

The Women of Social Media: Digital Influencer Study [Infographic] | Social Business Influencers | Scoop.it

Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out this infographic based on the Digital Women Influencers study.

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Top 5 Twitter Tools for Social Media Community Managers | Social Media Examiner

Top 5 Twitter Tools for Social Media Community Managers | Social Media Examiner | Social Business Influencers | Scoop.it
Twitter tools to help community managers schedule tweets, monitor conversations, curate information and engage communities.
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There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC] - AllTwitter

There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC] - AllTwitter | Social Business Influencers | Scoop.it
There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC] (Es gibt 12 verschiedene Social Media Nutzer. Welcher bist du?
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3-Step Guide To Recruiting Social Influencers [Infographic ...

3-Step Guide To Recruiting Social Influencers [Infographic ... | Social Business Influencers | Scoop.it
Social endorsements from influencers can be a great way to spread the word about your brand, but finding the right influencers and reaching out to them in the right way is a skill that requires tact and finesse.
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5 Social Media Monitoring Tools to Simplify Your Marketing | Social ...

5 Social Media Monitoring Tools to Simplify Your Marketing | Social ... | Social Business Influencers | Scoop.it
Social media measurement: learn about five platforms to help you measure your social media efforts.
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How Content Marketing + Social Media = Killer SEO | Visual.ly

How Content Marketing + Social Media = Killer SEO | Visual.ly | Social Business Influencers | Scoop.it
The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting voice gets the microphone. Content marketin.
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Streamline the Supply Chain With Social Media

Streamline the Supply Chain With Social Media | Social Business Influencers | Scoop.it
Social media has been used to improve various parts of the supply chain, according to an infographic by SupplyChainOpz.  The infographic illustrates 10 actions in four different categories including supply chain, event management, relationship...
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25 phrases to guide you to greatness in public speaking

25 cardinal phrases to power your public speaking skills!

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Brian Buchmann's curator insight, June 16, 2013 1:03 PM

I like it

MAB 1 Online Marketing's curator insight, June 17, 2013 1:17 AM

anyone with difficulty with public speaking maybe this will help!

Elsie Barone's curator insight, June 21, 2013 10:03 AM

Good

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Struggling to Create Enough Content? Then Try Curating Too.

Struggling to Create Enough Content? Then Try Curating Too. | Social Business Influencers | Scoop.it
Reading, writing – writing, reading… It is like a merry-go-round that never stops and there is so much information out there.
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AOL to Create Video Content for Brands

AOL to Create Video Content for Brands | Social Business Influencers | Scoop.it
AOL is now helping brands create video content to be distributed across its network.
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The Social-Shake-Up: A New Breed of Marketer is Coming

The Social-Shake-Up: A New Breed of Marketer is Coming | Social Business Influencers | Scoop.it
Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO.
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Twitter settles lawsuit with Peoplebrowsr over firehose data

Twitter settles lawsuit with Peoplebrowsr over firehose data | Social Business Influencers | Scoop.it
Twitter has settled a dispute with Peoplebrowsr over access to the company’s firehose of data.
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How to Use LinkedIn: A Job Seekers Guide

How to Use LinkedIn: A Job Seekers Guide | Social Business Influencers | Scoop.it
 
 
 
 
 
 
 
By Richard McMunn
The emergence of social networking sites as arguably the primary method of communication has caused countless changes to the way people interact.
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Breakdown of Social Media Strategy for the Retail Industry

Breakdown of Social Media Strategy for the Retail Industry | Social Business Influencers | Scoop.it
During the 2012 London Olympics, Nike conducted a massive social campaign.
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Social Influencers: Digital Marketing's Most Overlooked and Misused ...

Social Influencers: Digital Marketing's Most Overlooked and Misused ... | Social Business Influencers | Scoop.it
With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their ...
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Where Are These Influencers, Anyway? | Social Media Today

Where Are These Influencers, Anyway? | Social Media Today | Social Business Influencers | Scoop.it
We keep hearing about how important influencers are to our marketing strategy but where do we find them? The nice thing about bloggers is that they tend to be very active on various forms of social media so aligning with ...
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Facebook Threaded Comments: This Week in Social Media | Social ...

Facebook Threaded Comments: This Week in Social Media | Social ... | Social Business Influencers | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook replies and threaded comments, Facebook cover photo policy change)
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