What's Holding Social Influence Back?Business 2 CommunityStrategy is skewed towards a PR agenda – 'let's listen, let's maintain our reputation' rather than an integrated business agenda “how do our customers want to engage with us on social media?
Social media will drive the customer experience and interaction marketComputer Business ReviewOvum's reports predicts that social media teams will shift into the contact centre, so better social media management tools to monitor social media sites...
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