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Social Media Measurement, Analytics & ROI
News about social media measurement and analytics
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3 Indicators Of Social Media ROI | CloudTactix

3 Indicators Of Social Media ROI | CloudTactix | Social Media Measurement, Analytics & ROI | Scoop.it
With social media marketing the aim is engagement, so it's often difficult to measure ROI. But three measures can give you an indication of payoff.
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Do social media ads really work? We put them to the test! | PCWorld

Do social media ads really work? We put them to the test! | PCWorld | Social Media Measurement, Analytics & ROI | Scoop.it
We placed ads on AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. Which service provided the best ROI? The results will surprise you.
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Want ROI From Social Media? Use The Right Tools | Business 2 Community

Want ROI From Social Media? Use The Right Tools | Business 2 Community | Social Media Measurement, Analytics & ROI | Scoop.it
Marketers can sometimes be slow on the uptake. Take for example a recent survey of more than 400 CMOs that showed that social media will finally be getting
geoffrey sharp's insight:

social media share of marketing budget to grow from 8% to 21% over next 5 years ... 

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Social media data does NOT equal social media metrics. Please, please learn the difference

Social media data does NOT equal social media metrics. Please, please learn the difference | Social Media Measurement, Analytics & ROI | Scoop.it
There are a great many things which make my eyes twitch: Honey Boo-Boo, middle schoolers using SnapChat…and of course the misuse of data in terms of social media strategy. A twenty page data ...
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#socialmedia #roi #metrics

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With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media | Social Media Measurement, Analytics & ROI | Scoop.it
The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
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#socialmedia #tweetdeck  ... too bad, this was a pretty good service for a while ...

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How to Do a Social Media Competitive Analysis | Social Media Today

How to Do a Social Media Competitive Analysis | Social Media Today | Social Media Measurement, Analytics & ROI | Scoop.it
Does your brand stand out in social media? A competitive analysis is a good way to find out. This step-by-step process will help you find the data you need and explain how to turn it into actionable insights.
geoffrey sharp's insight:

#socialmedia #competitive #intelligence

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What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog

What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog | Social Media Measurement, Analytics & ROI | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources and time is what is the return on investment?
geoffrey sharp's insight:

#socialmedia #ROI

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LinkedIn: Social Media's Ugly Duckling

LinkedIn: Social Media's Ugly Duckling | Social Media Measurement, Analytics & ROI | Scoop.it
LinkedIn has managed to stay in Wall Street's good graces even as more consumer-focused sites like Facebook, Zynga and Groupon have flailed.
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Google Analytics' New "Change History" Feature | Social Media Today

Google Analytics' New "Change History" Feature | Social Media Today | Social Media Measurement, Analytics & ROI | Scoop.it
Google Analytics is rolling out a "Change History" feature, available to administrators, but how do you get to it, and what does it do?
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How to Measure Social Media ROI – Is It Even Possible? | Social Media Today

How to Measure Social Media ROI – Is It Even Possible? | Social Media Today | Social Media Measurement, Analytics & ROI | Scoop.it
Social Media Mascot It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI).
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Social Media ROI: 5 Things You Must Remember | Business 2 Community

Social Media ROI: 5 Things You Must Remember | Business 2 Community | Social Media Measurement, Analytics & ROI | Scoop.it
Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer
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Social Media and Brands: 10 Charts You Need | Heidi Cohen

Social Media and Brands: 10 Charts You Need | Heidi Cohen | Social Media Measurement, Analytics & ROI | Scoop.it
Do you know where your customers engage on social media, what they’re doing, and how they engage? More importantly, do you know how they view your brand's social media engagement interactions? If you’re like many marketers, you don’t have a clue.
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13 Free SEO and Social Media Tools | Business 2 Community

13 Free SEO and Social Media Tools | Business 2 Community | Social Media Measurement, Analytics & ROI | Scoop.it
Whether you’re a B2B marketer, focused on social media or someone who draws upon a wide range of online marketing skills, we’re all looking for ways to save
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Social Media Analytics Report | Convince and Convert

Social Media Analytics Report | Convince and Convert | Social Media Measurement, Analytics & ROI | Scoop.it
Tie social media activity to the bottom line with these four social media analytics tools.
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Oh, How Pinteresting!, Introducing Pinterest Web Analytics

Oh, How Pinteresting!, Introducing Pinterest Web Analytics | Social Media Measurement, Analytics & ROI | Scoop.it
geoffrey sharp's insight:

#pinterest #analytics

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WendySoucie's curator insight, March 13, 2013 5:36 AM

About time. Maybe it will show us what we know today, more women on the platform and lots of fashion and food shared.

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Stop Words for Social Media Analytics | SmartData Collective

Stop Words for Social Media Analytics | SmartData Collective | Social Media Measurement, Analytics & ROI | Scoop.it
Word Cloud is an important visualization technique in social media dashboards. In a glance, the stakeholder can see ...
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Using analytics to boost your social ROI

Using analytics to boost your social ROI | Social Media Measurement, Analytics & ROI | Scoop.it
Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts.
geoffrey sharp's insight:

#socialmedia #roi

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10 valuable Google Analytics custom reports

10 valuable Google Analytics custom reports | Social Media Measurement, Analytics & ROI | Scoop.it
Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.
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ROI vs. Engagement: Quantifying Social Media | Social Media Today

ROI vs. Engagement: Quantifying Social Media | Social Media Today | Social Media Measurement, Analytics & ROI | Scoop.it
Social Media marketers get absolutely obsessed with engagement figures, whether it’s the retweet count on Twitter or the number of +1’s your brand gets. However, likes and other engagement metrics are only half of the story.
geoffrey sharp's insight:

#socialmedia #roi

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Despite lack of ROI clarity, brand managers will increase social media spend in 2013

Despite lack of ROI clarity, brand managers will increase social media spend in 2013 | Social Media Measurement, Analytics & ROI | Scoop.it
Brands are optimistic about emerging marketing channels and will increase their social media spend in 2013, according to an extensive report on the outlook of brand managers by Vizu/Digiday.
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Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | Social Media Measurement, Analytics & ROI | Scoop.it
Social Media - LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
geoffrey sharp's insight:

Interesting development, LI most popular social tool among Inc500

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Measuring social media ROI requires identifying social objectives | SWOT | Financial Post

Measuring social media ROI requires identifying social objectives | SWOT | Financial Post | Social Media Measurement, Analytics & ROI | Scoop.it
When evaluating social media programs, it's imperative to bring ROI into the 21st century by adding the impact of long-term customer engagement in the financial analysis.
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» 20 free, awesome social media monitoring tools

» 20 free, awesome social media monitoring tools | Social Media Measurement, Analytics & ROI | Scoop.it
Social media consulting for nonprofits
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Measuring Social Media ROI with Google Analytics: Part 4 - Standard Reports - B2B Web Strategy

Measuring Social Media ROI with Google Analytics: Part 4 - Standard Reports - B2B Web Strategy | Social Media Measurement, Analytics & ROI | Scoop.it
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Social Media: Do You Know Where Your Audience Is? [Research] | Heidi Cohen

Social Media: Do You Know Where Your Audience Is? [Research] | Heidi Cohen | Social Media Measurement, Analytics & ROI | Scoop.it
With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs. Research reveals that marketing dollars are following prospects and consumers to social media.
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