Does your brand stand out in social media? A competitive analysis is a good way to find out. This step-by-step process will help you find the data you need and explain how to turn it into actionable insights.
Do you know where your customers engage on social media, what they’re doing, and how they engage? More importantly, do you know how they view your brand's social media engagement interactions? If you’re like many marketers, you don’t have a clue.
Social Media marketers get absolutely obsessed with engagement figures, whether it’s the retweet count on Twitter or the number of +1’s your brand gets. However, likes and other engagement metrics are only half of the story.
Social Media - LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
geoffrey sharp's insight:
Interesting development, LI most popular social tool among Inc500
With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs. Research reveals that marketing dollars are following prospects and consumers to social media.