This week, LinkedIn announced new features, a partnership and a milestone, while several social analytics tools launched. This weekend, we're getting ready to celebrate World Social Media Day. What's not to love?
No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms.
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.
One way for social media to capture more attention and ad revenue from marketers is to prove that the format drives sales. Analysts have studied the purchase path from social media to e-commerce, which would be a nice way to show attribution.