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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us | Social Business | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching.

Via Neil Ferree
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Neil Ferree's curator insight, July 1, 2014 4:41 PM

We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:


What types of emotions did the most popular articles invoke?


What type of posts typically receive a lot of shares? (lists? infographics?)


Did readers love to share short form or long form content? What’s the ideal length?


Does trust play a major role on whether someone will share an article?


What’s the effect of having just one image in a post vs no images?


What’s the effect of having just one influencer sharing your article?


How do we make people share our post days and even weeks after it’s been published?


What’s the best day of the week to publish an article?


How I manage my social media presence?

Brien Shanahan's curator insight, July 3, 2014 12:22 PM

Powerful stuff. Use it to get your content shared more often. 

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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Social Business | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree
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2DiFore Marketing Solutions's curator insight, July 3, 2014 8:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2014 5:19 PM

Good read....

Laura Armbruster's curator insight, July 22, 2014 10:29 AM

Words matter - how and where you use them can make a difference because words matter.

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Does Google's Hummingbird Have A Long Tail?

Does Google's Hummingbird Have A Long Tail? | Social Business | Scoop.it
How Does Hummingbird Affect SEO? While it is too early to draw conclusions, we can assume some things from information we have about Google's hummingbird…

http://kercommunications.com/seo/does-googles-hummingbird-have-long-tail/


Via Nick
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The benefits of social media for small business

The benefits of social media for small business | Social Business | Scoop.it
The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets.
Via LatinWeb Digital
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Social Business Thought Leaders Beginning Anew

Social Business Thought Leaders Beginning Anew | Social Business | Scoop.it

I noticed sometime last year that there has been a fairly broad shift in social business across the industry, with many moves between organizations or going independent.


Via Kamal Bennani
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BundlePost Content Management

BundlePost Content Management | Social Business | Scoop.it
Social Media Content Management

Via Neil Ferree
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Neil Ferree's curator insight, July 1, 2014 2:15 PM

One of things I've learned about curating content is to imitate those who are Pros and mirror their content curation techniques. Top of mind people include [url=/u/98044 x-already-notified=1] janlgordon[/url]and [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url]


This article covers some of the basics in content curation.


1) Knowing your audience and what they’re interested in is imperative.


2) Curating content from the same popular sources everyone else is, is not effective.


3) Curating content that is suggested from sites based on what others are already sharing is not effective. (see #2)


4) Curating unique, recent and relevant content that is targeted toward your audience’s interest, will initiate engagement by your audience.


5) Retweeting on Twitter and Sharing posts on Facebook is not curating with a strategy, it’s executing someone else’s strategy. You need to RT and share other people’s posts, but not as your entire posting strategy.


6) Hashtagging curated posts with a strategy will grow your target audience if you do it properly.


7) Important reasons you must curate quality content posts:

Provide relevant, selfless value to your community
Build thought leadership on topics important to your strategy


** To stay top of mind with your audience
** To spark conversations
** To earn the right to share and promote your stuff


8) Developing a specific curation strategy is an important part of an overall social media strategy.


9) People are not logged in watching their streams all day, every day. Having enough relevant posts all day long is important.


10) Being consistent with your curation posting makes a huge difference in your results.


11) Proper content curation sparks conversations with your audience and that leads to relationships and ROI.


12) When a curated post receives a lot shares, likes and engagement, it is resonating with your audience. Schedule it several more times over the next week to maximize the effectiveness of that single post.


13) There is no choice between quantity and quality with content curation. It’s always BOTH.


14) Curated social media posts that often get the most shares and engagement are the ones that are by relatively unknown sources!


This is How I Manage My Social Media Presence

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How Social Media Impacts SEO

How Social Media Impacts SEO | Social Business | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger, Guillaume Decugis, Neil Ferree
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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!

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10 Ways Google Plus Will Improve Your SEO

10 Ways Google Plus Will Improve Your SEO | Social Business | Scoop.it
There are still those that argue for a wait and see strategy before using Google Plus. They argue that not many people use the platform, it is a complicated platform and other such arguments.

Via Neil Ferree
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Neil Ferree's curator insight, July 17, 2013 6:53 PM

Key Take Away of the Social SEO article from Social Media Today is:


What appears to be far more important is the interaction between you and your content and others of a high authority. Thus if a high authority person shares your content this will improve your own authority.


Do you need Google+ Coaching and Training?

AndySernovitz's curator insight, July 18, 2013 6:36 AM

There are still those that argue for a wait and see strategy before using Google Plus

Bill Gassett's curator insight, January 29, 2014 7:01 PM

How GooglePlus can help with your SEO!

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Essential Social media stories | Newsana, Elevate the Conversation

Essential Social media stories | Newsana, Elevate the Conversation | Social Business | Scoop.it
Find the Top 5 Essential Social media Stories and ideas as selected by the Newsana community.

Via Neil Ferree
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Neil Ferree's curator insight, July 9, 2013 6:26 PM

Top Social Media Stories on Newsana. Once you submit your article to your topic (like we do on Scoop.it) the more upvotes your article gets the higher up the home page it renders and the more views and traffic and authority your profile acquires.