What is the value in not putting a healthcare brand’s name in front of online consumers? You make it less about the brand and more about the consumers. It allows brands to learn more about the target audience, how they feel, what it means to be sick in their situation, what they need, like and don’t like.ABOUT PEOPLE, NOT BRANDSWith several health conditions, disorders, diseases and over 6,800 rare diseases in existence (re: National Institutes of Health), social media provides a vehicle to educating a brand’s target audience about causes, history, symptoms, and different care options. Often times, social media pages are the first place where health consumers can learn about a health issue or a support community. As people are being “social” they are naturally helping several brands by sharing content organically.Unbranded social media campaigns for healthcare brands provide a time to listen, ask questions and provide a community in which the consumers feel they own. Why does this work particularly for healthcare brands? It works because the business of healthcare is about people and people only. Get your target audience cozied up to a place where they feel secure, where they can meet other people with the same health issues and where helpful information is abundant and trustworthy. Your brand then has the opportunity to influence opinions and behavior.THE OPPORTUNITY FOR CONVERSIONThe most critical part about running an unbranded social media campaign is the opportunity for conversion. Unbranded social campaigns are used by some healthcare brands currently to direct consumers toward other digital assets like websites and landing pages with clear calls to action. Such examples are: patient advocate programs, symptom trackers, awareness campaigns, discounts for prescriptions, questionnaires and surveys.So what are the goals of your pharmaceutical drug, medical device, hospital or clinic? How will you be social in 2014 and build a concrete strategy around acquiring new patients?- See more at: http://liquidgrids.com/2014/01/05/unbranded-social-media-campaigns-healthcare/#sthash.vOqDC3lA.dpuf
“ The Internet of Things, Ultra-HD TV, Real-time analytics and self organising networks will create some buzz in 2014 according to Cisco. Take a look at some of the transformational trends in technology that they see in the year ahead.”
Via harish magan
“The growing power, secrecy and opaque decision-making processes of corporations are often cited as a major threat to free, democratic societies.But what if those decisions were laid out for all to see? What if the public could influence a company’s business decisions directly, in a democratic process: what to produce, who to source from and sell to, how to market and what to do with the profits? And what if people could directly benefit from their participation in decsion making?”
Via Maddie Grant
In addition to 2014 being a tipping point for digital natives in medicine, almost half of medical students are now women. A recent study found that women outperform men on certain metrics of patient care.It’s not the technology that will change the practice of medicine, it’s the doctors who use the technology who will end up changing it, according to Jay Parkinson MD:“My generation simply doesn’t know how to live without the Internet. However, we’re not yet leaders and technological decision-makers in our health-care system. Our parents are heads of hospitals, chairwomen of departments, and CTOs of health-care delivery networks. When this generation of boomers retires this decade, we’ll see massive change.”The age of networked intelligence will spawn a new kind of leader, according to Bryan Vartabedian MD:“Expect to see regular doctors emerge as influential not based on lists of publications but on the strength and novelty of their ideas. Leadership will be determined in part by the capacity to leverage new tools to build, communicate and influence.”Dr. Vartabedian sees this new group of digital doctors as ePatient-centric – doctors who recognize the sovereignty of the patient and their access to information as a critical asset to care.
“I know Social Media is a big deal, but in "My Industry" no one uses Social Media. Really (Jaw Slightly Dropped)? How about you, have you ever heard so(...) (RT @unbounce: Does Social Media Have A Role In Every Business?”
“The social software market is undoubtedly booming, with it said to be worth several billion dollars already. Whilst there are many facets of the social business field, in the enterprise sense, col...”
“For social enterprises who manufacture cosumable goods, breaking into the supply chain of big companies is the key to success (How to break into the supply chain of larger companies http://t.co/gVBszUO6e4...”
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