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Are social enterprises fit for the future of public services?

Are social enterprises fit for the future of public services? | social business | Scoop.it
Whether it be standing out from the crowd or gaining investment, spin-outs face many challenges (DON'T MISS: Are social enterprises fit for the future of public services?
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7 Elements Of A Successful Social Business -- InformationWeek

7 Elements Of A Successful Social Business -- InformationWeek | social business | Scoop.it
Social software and tools have made cross-functional collaboration easier than ever before, but beware cultural and philosophical barriers. (Benefits of social business? 36% increase in brand awareness!
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Social Business: Shifting Out of First Gear

Social Business: Shifting Out of First Gear | social business | Scoop.it

Findings from the 2013 Social Business Global Executive Study and Research Project.

 

Registration is required however there is plenty of great information.


Via The Learning Factor
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The Learning Factor's curator insight, July 16, 2013 5:55 PM

A research report tracks the growing importance of social business and what is holding back many businesses.

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | social business | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com, TechinBiz
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Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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10 reasons NOT to block social networking at work - TechRepublic

10 reasons NOT to block social networking at work - TechRepublic | social business | Scoop.it
Jack Wallen says employees should have access to social networking sites at work. Do you agree with his reasoning?

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The 7 Success Factors of Social Business Strategy

The 7 Success Factors of Social Business Strategy | social business | Scoop.it

Social media has a problem and it needs to be addressed now.The truth is that a majority of social media strategies employed by some of the best brands out there aren't linking activity to business (The 7 Success Factors of Social Business Strategy...


Via Danielle Uskovic, Brian Yanish - MarketingHits.com
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Danielle Uskovic's curator insight, July 17, 2013 3:40 PM
Social media is evolving rapidly. It's important for brands to keep testing & learning in order to link activity to business results. Unfortunately many brands internal systems are in silos including operations which makes the task more difficult.
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LinkedIn The Most-Used Social Network for Work

LinkedIn The Most-Used Social Network for Work | social business | Scoop.it
New data from Forrester confirms that LinkedIn is the most-used social network for work among ‘decision-makers’.
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