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Rescooped by Mike Sagar from The TransgressiveX Newsletter - Forensic Brand Guidance, using Brand eXchange Power
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Welcome to the Age of Context-Driven Sales and Marketing

Welcome to the Age of Context-Driven Sales and Marketing | social business | Scoop.it
The next generation enterprise software for sales, services and marketing such as marketing automation or customer relationship management (CRM) solutions will deliver personalized and highly contextual intelligence to sales, marketing and services...

Via Will Corry
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IBM, Twitter Alliance Promises Improved Data Accessibility - ProgrammableWeb

IBM, Twitter Alliance Promises Improved Data Accessibility - ProgrammableWeb | social business | Scoop.it
The partnership promises to make Twitter data more accessible to developers and end users beginning in the first quarter of 2015.
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The Biggest Roadblock to Social Business Success

The Biggest Roadblock to Social Business Success | social business | Scoop.it
Webbiquity discusses top executives being the biggest roadblock to social business success and sourced GaggleAMP for information on employee advocacy.
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Social Selling And What It Should Be Or Shouldn't?

Social Selling And What It Should Be Or Shouldn't? | social business | Scoop.it
Social Media For Business We hear people talk about pus…
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Rescooped by Mike Sagar from Digital Signage (DOOH)
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Visix Introduces E-Paper Solution for Conference Room Digital Signage - Digital Signage Connection

Visix Introduces E-Paper Solution for Conference Room Digital Signage - Digital Signage Connection | social business | Scoop.it
“ The E-Paper room signs offer an affordable, wireless, battery-operated solution for displaying basic meeting room information.”
Via WeDOOH
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Rescooped by Mike Sagar from Digital signage interactive, dynamic and measurable
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Profitable Retail: The Importance of In-Store Technology in Effective Store Design

Profitable Retail: The Importance of In-Store Technology in Effective Store Design | social business | Scoop.it
“ The internet is changing the way shoppers shop, but when it comes to the actual point of purchase, the store itself remains the main focal point. So how does a retailer reconcile these two seemingl...”
Via Riccardo D'Angelo
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Rescooped by Mike Sagar from Digital signage interactive, dynamic and measurable
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Marketing 2020 Infographics: Big Data and Analytics Insights

Marketing 2020 Infographics: Big Data and Analytics  Insights | social business | Scoop.it
“ These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.”
Via Riccardo D'Angelo
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Rescooped by Mike Sagar from Digital Signage by Worldlink
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3 digital signage trends in museum AV

3 digital signage trends in museum AV | social business | Scoop.it
"Larger video displays and interactive flat screens have become vibrant communication tools in many modern-day museums. Specifically there are three major trends in the use of digital displays in museum environments..."
Via Worldlink
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Rescooped by Mike Sagar from New Customer - Passenger Experience
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#Customer Retention vs. Acquisition - and the Winner Is…

#Customer Retention vs. Acquisition - and the Winner Is… | social business | Scoop.it
“ Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current customer base.”
Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 22, 2014 3:18 PM

"Marketers obsess over acquisition. Even as the lines between #marketing and #customer #experience blur, our survey respondents prioritize customer acquisition efforts over nurturing and deepening relationships with their most valuable and loyal customers."


Anything wrong with this picture?

 

I can share from personal experience how successful we became when we focused a good portion of our resources on continuously meeting and exceeding our current client expectations. This led to continuous business growth as our clients expanded their services to enhance their customer experiences.

 

As Ohad points out, this is not to say you don't assign the right amount of resources to acquire new accounts, but here again your current customers are a great source of referral for new business!

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Deloitte - Five Questions on Social Business - Hotel News Resource

Deloitte - Five Questions on Social Business - Hotel News Resource | social business | Scoop.it
“Deloitte - Five Questions on Social Business Hotel News Resource Social business isn't limited to just marketing or PR.”
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Failing Successfully In Corporate Social Media - Fox Business

Failing Successfully In Corporate Social Media - Fox Business | social business | Scoop.it
“Dynamic Business Failing Successfully In Corporate Social Media Fox Business The Internet is filled with rich information on how brands should engage in social media.”
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Rescooped by Mike Sagar from DISCOVERING SOCIAL MEDIA
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Search your Twitter Archive from an iPhone - CNET

Search your Twitter Archive from an iPhone - CNET | social business | Scoop.it
Search your Twitter Archive from an iPhone CNET Ever want to search through your Twitter account to find a link to a specific tweet, only to discover the process is cumbersome and limited, especially on a mobile device?
Via Manlio Mannozzi
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Rescooped by Mike Sagar from Social Search & SEO
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Social Media and #SEO: 7 Differences Between #Social and Search #Infographic

Social Media and #SEO: 7 Differences Between #Social and Search #Infographic | social business | Scoop.it
Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience. They’re both about connecting with people. They both benefit from research and data.
Via Antonino Militello, Geoffrey Vertlieb, Josepf J Haslam
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Athena Catedral's curator insight, June 12, 2014 10:41 PM

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

2DiFore Marketing Solutions's curator insight, June 13, 2014 7:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 2014 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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Enterprise Social Networking is More Than Facebook Behind a Firewall - Brian Solis

Enterprise Social Networking is More Than Facebook Behind a Firewall - Brian Solis | social business | Scoop.it
RT @michae1green: Enterprise Social Networking is More Than Facebook Behind a Firewall http://t.co/Jq3zYzEuCN @briansolis #esn #socbiz
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Rescooped by Mike Sagar from The TransgressiveX Newsletter - Forensic Brand Guidance, using Brand eXchange Power
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A new platform for digital displays which turns any TV into interactive and real time displays | TheMarketingblog

A new platform for digital displays which turns any TV into interactive and real time displays | TheMarketingblog | social business | Scoop.it
Editor - I met Lukas Bacik, Business Development Director UK for Enplug  at the Conversion Conference in London recently. We  had a chat and I was more than

Via Will Corry
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Why Social Media Holds the Key to Better Internal Comms For Your Business

Why Social Media Holds the Key to Better Internal Comms For Your Business | social business | Scoop.it
Facebook's strength is an engaging, positive journey for the user. It would be great if the same could be said of businesses’ own internal systems.
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Rescooped by Mike Sagar from Digital Signage (DOOH)
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Samsung SMART Signage TV: Digital Signs and TV for Small Businesses - Small Business Trends

Samsung SMART Signage TV: Digital Signs and TV for Small Businesses - Small Business Trends | social business | Scoop.it
“ Lots of small businesses use televisions in their premises: gyms, sports bars, restaurants -- to...”
Via WeDOOH
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Rescooped by Mike Sagar from Digital Signage by Worldlink
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Digital signage enabling the next generation of stadiums

Digital signage enabling the next generation of stadiums | social business | Scoop.it
“ The stadium and arena business is booming, and digital signage is right in the thick of it.”
Via Worldlink
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Rescooped by Mike Sagar from Retail, Digital Signage, Proximity Marketing, Social Media, Comunicazione, Multimedia, Iot, 3D, Makers, Wearable Technology...
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Retail Beacons: Your Store Is Following You

“ Nov. 4 (Bloomberg) -- We talk a lot of e-commerce… but the truth is 90 percent of shopping is still done in good old fashioned physical stores. And that's why retailers are testing out...”
Via Quattrocchi Giuseppe
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Rescooped by Mike Sagar from Digital signage interactive, dynamic and measurable
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Marketing 2020 Infographics: Big Data and Analytics Insights

Marketing 2020 Infographics: Big Data and Analytics  Insights | social business | Scoop.it
“ These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.”
Via Riccardo D'Angelo
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Rescooped by Mike Sagar from Social Media Marketing Know-How
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27 surprising facts about salespeople who are Social Selling

27 surprising facts about salespeople who are Social Selling | social business | Scoop.it
“Social Selling is the use of social media to interact with prospects, answer questions and offer thoughtful content until the prospect is ready to buy.”
Via Hannah Kramer
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Social Business For Real Work 11: Supporting Sales Partners

Social Business For Real Work 11: Supporting Sales Partners | social business | Scoop.it
“Many businesses are dependent on sales partners to widen the distribution channels for their products.”
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Understanding big data analytics - Network World

Understanding big data analytics - Network World | social business | Scoop.it
“Understanding big data analytics Network World For consumer marketing, social networking, data centers, financial systems – the proper use of ITOA is going to have a huge impact in the next 10 years, as companies learn that they will be able to...”
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A stake in the ground – six hurdles to reversing ESN failure

A stake in the ground – six hurdles to reversing ESN failure | social business | Scoop.it
“Identifying the hurdles that impede enterprise social networking is a starting point for success.”
Mike Sagar's insight:
ESN...a new way of working, but needs a new way of managing!
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Rescooped by Mike Sagar from Best Mobile Strategy
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Why Mobile Strategies Are Stalling at Many Enterprises - CIO

Why Mobile Strategies Are Stalling at Many Enterprises - CIO | social business | Scoop.it
“CIOWhy Mobile Strategies Are Stalling at Many EnterprisesCIOWhy Mobile Strategies Are Stalling at Many Enterprises. CIOs know the value of having a mobile strategy. So why aren't companies doing it right?”
Via Josepf J Haslam
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