"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!
West Central Tribune 7 must-try sites to boost social media standing Phoenix Business Journal (blog) Personally, I love discovering social networking sites and applications, and learning how to use them to target various demographics.
A lot of good common sense tips. I don't actually agree with them all and would have some other suggestions for using social when away (house sitter, alarm system, speak with your neighbours, etc), but all are worthy of attention and consideration.
When it comes to design, user experience is one of the key things.
According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.
Have a look at this infographic to learn more about what User Experience is all about.
At almost any given time, it seems, someone is hosting a Twitter chat somewhere. So, how do you decide which ones to attend? To help you decide, I made a list of the best chats for marketers.
In this article from MarketingProfs, author Amy Vernon shares a thorough list of top Twitter chats for her fellow marketing professionals. While giving an initial nod to the originals, like #UsGuys and #SMGirlfriends, she shines a spotlight on smaller, sometimes niche, Twitter chats that users should also consider joining.
Chats include: #WGBiz, which discusses marketing for women growing businesses; #Pinchat, which holds Pinterest as its topic centerpiece; and #SWChat, which covers the social media impact on today’s workplace.
Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.
Social media doesn’t exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it’s a two-way relationship.