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Social Media Marketing Plan For Your Direct Sales Business

Social Media Marketing Plan For Your Direct Sales Business | Social Business | Scoop.it
A Social Media Marketing Plan for your Direct Sales business is a must.
Gordon Diver's insight:

As with most Social Media efforts, it comes back to have a clearly stated goal that can be implemented and measured. Nice examples in the article.

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Social Business | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
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APIntd's curator insight, March 10, 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 6:54 AM

Good Read

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Infographic: Step-by-step SEO guide for blog posts

Infographic: Step-by-step SEO guide for blog posts | Social Business | Scoop.it
You want your blog posts to appear at the top of search engine results, right? Then use this easy-to-understand chart to make sure your posts claim the top spot.
Gordon Diver's insight:

A very useful guide to assist with optimization for your blogs

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37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements

37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements | Social Business | Scoop.it
We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. Yo

Via Karen Dietz
Gordon Diver's insight:

And to know that they are working, ensure to use the analytics included with your mail provider, 

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Karen Dietz's curator insight, August 29, 2013 9:32 PM

You wouldn't necessarily think that writing effective emails has anything to do with business storytelling -- but it does!


Here is a fabulous list of 37 tips to build power emails that get results. While the article or tips do not mention the word story, a bunch of them are about story. Like #2: Be Useful. Only email when you have something valuable or helpful to say. Well, your stories are packed with useful, valuable, and helpful insights. Sharing stories can always provide value for readers.


And tips on creating subject lines -- these can be the cool title of your story. Well crafted it can pique curiosity (#12) and promise something good (#9).


For writing emails, develop a natural voice (#25) which is all about authenticity. When you share your stories this automatically happens. And #27: Stop being dull. Use lots of LOTS (language of the senses) in your writing and stories. Tap into sensory material of sight, sound, touch, taste, smell and feel to create images and experiences for people reading your storied emails.


There are a number of other tips here that connect to storytelling and tons of tips to help you write emails that get read and that people will take action on.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

Karen Dietz's comment, September 4, 2013 3:13 PM
An essential insight Gordon! Thanks for reminding us all about the importance of analytics.
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The Simple Trick that Makes Your Website Engaging and Persuasive

The Simple Trick that Makes Your Website Engaging and Persuasive | Social Business | Scoop.it
What's a buyer persona? How do you describe your buyer persona? You'll also earn how various companies use buyer personas to improve their websites.
Gordon Diver's insight:

Goes to the discussions we've had lately about writing for a friend. Well written blog post, with support for it's effectiveness.

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Rescooped by Gordon Diver from Just Story It Biz Storytelling
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The Big Marketing Activity Coloring Book--Fun For All

The Big Marketing Activity Coloring Book--Fun For All | Social Business | Scoop.it
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!

Via Karen Dietz
Gordon Diver's insight:

A fun activity to help with your inbound marketing efforts. Enjoy!

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JettRay's comment, August 4, 2013 11:38 AM
I shared it, as well. There is always great content to share from Karen Dietz! Thanks Karen!!
Tony Gough's curator insight, August 5, 2013 6:16 AM

A little bit of marketing fun!

Alison D. Gilbert's curator insight, August 5, 2013 9:44 PM

Let's have some social media fun.

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7 must-try sites to boost social media standing - Phoenix Business Journal (blog)

7 must-try sites to boost social media standing - Phoenix Business Journal (blog) | Social Business | Scoop.it
West Central Tribune
7 must-try sites to boost social media standing
Phoenix Business Journal (blog)
Personally, I love discovering social networking sites and applications, and learning how to use them to target various demographics.

Via Michelle Gilstrap
Gordon Diver's insight:

Hillary points out some great tools. I enjoy using about.me and some of the others. Worth your time to read the article. 

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Michelle Gilstrap's curator insight, July 28, 2013 12:26 PM

There are some new sights that I didn't know about that look very interesting. Give this a quick look and check out the 7 sites. I love Rebelmouse. Great article.

Rescooped by Gordon Diver from 21st Century Learning and Teaching
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How Thieves Use Social Media To Rob You

How Thieves Use Social Media To Rob You | Social Business | Scoop.it
Thinking of tweeting about an upcoming holiday? Don’t. Thinking of sharing a photo of your latest grand purchase? Don’t. Thinking of checking in at the airport before your vacation? Don’t.

Via Gust MEES
Gordon Diver's insight:

A lot of good common sense tips. I don't actually agree with them all and would have some other suggestions for using social when away (house sitter, alarm system, speak with your neighbours, etc), but all are worthy of attention and consideration.

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JM - Axioma WebLab's curator insight, August 1, 2013 9:34 PM

Take note of this info !.

MeeMetICT's curator insight, October 15, 2013 2:04 AM

Met de vakantie voor de deur wel even de moeite om te bekijken.

Carmenne K. Thapliyal's curator insight, October 15, 2013 2:36 AM

An infographic with some important information we can share with students

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YouTube Confirms Renewed VEVO Deal, Takes Stake In Company | TechCrunch

YouTube Confirms Renewed VEVO Deal, Takes Stake In Company | TechCrunch | Social Business | Scoop.it
YouTube confirmed that it has renewed its deal with music video distributor VEVO. Not only does the deal allow YouTube to keep VEVO's videos on its site, but it also requires Google to invest in VEVO.

Via Pierre Priot
Gordon Diver's insight:

Great news for those of us that enjoy having more access to our favorite music artists. Who do you follow? 

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Pierre Priot's curator insight, July 3, 2013 5:42 PM

Vevo isn't just four letters in the lower corner of popular videos, it's the new MTV.

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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | Social Business | Scoop.it

When it comes to design, user experience is one of the key things.


According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.


Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
Gordon Diver's insight:

Start with the end in mind - your customers, prospects and stakeholders.

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Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

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Building Your Network: 3 Things to Do Everyday

Building Your Network: 3 Things to Do Everyday | Social Business | Scoop.it
creativeLIVE recently hosted marketing guru Michael Port for a three-day workshop detailing his tried-and-true Book Yourself Solid system. The most effective marketing, Michael explained, is based on

Via The Fish Firm
Gordon Diver's insight:

Sorry I missed this - Read Michael's book on more than one occasion and I'd recommend it to any one

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Lynn O'Connell for O'Connell Meier's curator insight, June 9, 2013 3:33 AM

Make time for meaningful personal connections with your network. Check in, help them, introduce fans with common interests.

Michelle Gilstrap's curator insight, June 10, 2013 1:24 PM

This is very insightful makes you stop and really connect with people 

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The Best Twitter Chats for Marketers

The Best Twitter Chats for Marketers | Social Business | Scoop.it
At almost any given time, it seems, someone is hosting a Twitter chat somewhere. So, how do you decide which ones to attend? To help you decide, I made a list of the best chats for marketers.

 

In this article from MarketingProfs, author Amy Vernon shares a thorough list of top Twitter chats for her fellow marketing professionals. While giving an initial nod to the originals, like #UsGuys and #SMGirlfriends, she shines a spotlight on smaller, sometimes niche, Twitter chats that users should also consider joining.

 

Chats include: #WGBiz, which discusses marketing for women growing businesses; #Pinchat, which holds Pinterest as its topic centerpiece; and #SWChat, which covers the social media impact on today’s workplace.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 4, 2013 11:05 PM

Marketers and PR people will find this list of marketing Twitter chats useful.

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What Makes A Successful Social Media Campaign (Infographic)

What Makes A Successful Social Media Campaign (Infographic) | Social Business | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


Via Lauren Moss
Gordon Diver's insight:

Nice visual presentation on a successful social media campaign. Ensure that it melds with your over all strategy. 

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Kaye Blum's curator insight, June 3, 2013 9:24 PM

A simple infographic with usage stats and some clear Dos and Don'ts for social media marketing.

Jim Doyle's curator insight, June 4, 2013 6:07 AM

What will make your Social Media Campaign be successful.

Deb Nystrom, REVELN's curator insight, June 5, 2013 12:57 PM

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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9 Tools to Improve Social Media Productivity | Ian Cleary

9 Tools to Improve Social Media Productivity | Ian Cleary | Social Business | Scoop.it

Do you find that the daily demands of social media promotion are increasing?

 

Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.

 

Here are 9 social media tools that will help you save time and improve your productivity....


Via Jeff Domansky, Ian Cleary
Gordon Diver's insight:

Ian is a go to resource for staying abreast of most (if not all) the tools to help you get the most from your social efforts. 

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Ian Cleary's curator insight, May 23, 2013 5:13 AM

Guest post on Jay Baer's blog.

Michelle Gilstrap's curator insight, May 23, 2013 12:36 PM

This is an excellent article with good tools to assist the busy business owner or social media manager. Thank you Ian Cleary

Sigrid de Kaste's curator insight, May 24, 2013 1:59 AM

Interesting ideas on how to improve your productivity...

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The Value of Soft Data | The Story of Telling

The Value of Soft Data | The Story of Telling | Social Business | Scoop.it
It turns out that the truth of what we need to know and some of the most valuable data is living in plain sight and not in spreadsheets.
Gordon Diver's insight:

Adding observation techniques to your analysis, in addition to the data you gather, will provide you with a fuller picture of your customers and prospects feedback. 

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Create In-Depth Articles to Increase Your Google Authority

Create In-Depth Articles to Increase Your Google Authority | Social Business | Scoop.it
On August 6, Google announced they are rolling out in-depth articles, which gives us new insight into how they rank authority.

Via Ray Hiltz
Gordon Diver's insight:

Great post from Gini Dietrich and shared by Ray Hiltz. It includes a valuable link to "Blog Optimization" as well. 

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Ray Hiltz's curator insight, September 5, 2013 10:03 AM

Gini Dietrich packs in the value in this post: What's Google's "In-Depth" feature, how to create such articles, Importance of "authority" for ranking and links to posts that will make us better bloggers. - Pretty good for under 700 words, eh?

Phil Lauterjung's curator insight, September 5, 2013 10:44 AM

add your insight...

 
Gordon Diver's comment, September 5, 2013 11:32 AM
Great share Ray - should be a boon.
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Four examples of brands rocking Instagram video

Four examples of brands rocking Instagram video | Social Business | Scoop.it

Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.


Via Kamal Bennani
Gordon Diver's insight:

Using Instagram for your brand - learn how the top brands are making the most of their 15 seconds of fame.

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How Not to use Google+

How Not to use Google+ | Social Business | Scoop.it
Understanding what you should and should not be doing on social networks like Google+ is often challenging. Here are 9 of the most common mistakes people make on Google+.

Via Ian Cleary
Gordon Diver's insight:

Mike Alton shares great tips on how "not" to use G+. I really appreciate the suggestion of creating an opt-in circle for email notifications>

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Ian Cleary's curator insight, July 11, 2013 1:53 PM

Really great article and tips by Mike Alton.

Tom Pick's curator insight, September 13, 2013 11:19 AM

Thanks Ian, helpful tips!

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Why Music Makes Our Brain Sing

Why Music Makes Our Brain Sing | Social Business | Scoop.it
When a song triggers both anticipation and reward, it moves us like nothing else.

Via Benjamin Costantini
Gordon Diver's insight:

It's true - now try to get that song out of your head

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Conrado C. Guzmán's curator insight, July 31, 2013 11:06 PM

The neurophysiology of music

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Add a Twitter testimonial box to your website or blog in 6 easy steps

Add a Twitter testimonial box to your website or blog in 6 easy steps | Social Business | Scoop.it
The other day, a reader of this blog emailed me because they wanted to know how to display testimonials from Twitter users on their site. Great question! More and more companies use this technique ...

Via Cendrine Marrouat - www.socialmediaslant.com, Gerrit Bes
Gordon Diver's insight:

A valuable tool to consider adding to your website. 

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Cendrine Marrouat - www.socialmediaslant.com's comment, July 26, 2013 1:56 PM
Thank you for your comments! I'm glad you like my article.
Joan Stewart's comment, July 29, 2013 7:35 AM
Thanks Cendrine your article helps many folk in my circles, always good to refresh ones own sites as well.
Cendrine Marrouat - www.socialmediaslant.com's comment, July 29, 2013 3:12 PM
Happy to know that my article has helped people, Joan! I hope you visit the blog again soon. :-)
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10 Vital Tips To Keeping Focused With Social Media Marketing - Jeffbullas's Blog

10 Vital Tips To Keeping Focused With Social Media Marketing - Jeffbullas's Blog | Social Business | Scoop.it
10 Vital Tips To Keeping Focused With Social Media Marketing http://t.co/SsvByzguBM
Gordon Diver's insight:

Inevitably every post in this vein begins with your Goals. And of course, they are correct to do so. Great information

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This week's finest digital marketing infographic

This week's finest digital marketing infographic | Social Business | Scoop.it
This week's finest digital marketing infographic, courtesy of Intent HQ, looks at the personalization and privacy of social media.
Gordon Diver's insight:

The information is UK based but is transferrable to our markets. 

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How much knowledge is too much?

How much knowledge is too much? | Social Business | Scoop.it
Whether you are trying to be a successful entrepreneur, parent or friend, it’s wise to calibrate your knowledge meter. How much knowledge is too much?
Gordon Diver's insight:

Creativity and innovation. 

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39 Awesome Tools and Resources for Blogging and Social Media Marketing | Business 2 Community

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Business 2 Community | Social Business | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.

Via Rami Kantari
Gordon Diver's insight:

Jeff Bullas has compiled a great list of tools, broken down by social channel. I've used and use quite a few of these.

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Lori Wilk's curator insight, June 5, 2013 7:28 PM

Thanks for sharing these tools and resources.
I count on my social media connections to keep me informed and to help me be more successful. -

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Social Media: 33 Actionable Marketing Tips To Stretch Your Budget | Heidi Cohen

Social Media: 33 Actionable Marketing Tips To Stretch Your Budget | Heidi Cohen | Social Business | Scoop.it
Social media doesn’t exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it’s a two-way relationship.

Via Rami Kantari
Gordon Diver's insight:

Heidi is a consistent source of not only useful information, but usable information. 

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Social Business | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
Gordon Diver's insight:

Nice collection visually represented on a great way to curaate content.

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Ali Anani's curator insight, March 4, 12:38 AM

Curate using this visual map

Ali Anani's curator insight, March 4, 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 9:18 AM

This will be helpful to share to those wondering about content curation.