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The prime hurdles of social business

The prime hurdles of social business | Social Business Arabia | Scoop.it

The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels – social networks, Twitter, blogs, etc – that people can use to connect with other people in a manner that’s more authentic that the rigidity, formality and control of marketing and public relations and instead is, well, social.
The concept has evolved quickly and today, more influential voices are looking closely at people’s behaviours, organization structure and culture as the more important – indeed, critical – issues to address.

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Social Business Arabia
News, Articles and Posts about how to best embed social media into your business, into your processes, on how to become a Social Business.
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Social Business Trends 2014 [Infographic]

Social Business Trends 2014 [Infographic] | Social Business Arabia | Scoop.it
This infographic from CeBit shows social business trends in 2014.
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[Report] The State of Social Business 2013: The Maturing of Social ...

Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results betwe
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UAE companies put reputation before profit: Survey

UAE companies put reputation before profit: Survey | Social Business Arabia | Scoop.it
Dubai, Aug 30 (IANS/WAM) Once the sole remit of the marketing and public relations departments, reputational risk is now recognised as a critical concern by UAE-based companies, according to a global survey.
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Social business can make sense of big data

Social business can make sense of big data | Social Business Arabia | Scoop.it
Big data is increasingly driving value creation in organisations and the use of social business software can play an influential part in the use of that data.
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3 Basics For Managing Social Business Data

3 Basics For Managing Social Business Data | Social Business Arabia | Scoop.it
Social data management gets messier as more departments get involved. Clean up your management approach with this advice.
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The external marketplace isn’t going to change, slow down and let you catch up just because you aren’t ready for it. Your business is the one that has to change.

The external marketplace isn’t going to change, slow down and let you catch up just because you aren’t ready for it. Your business is the one that has to change. | Social Business Arabia | Scoop.it
Regardless of you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive.
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Infographic: 7 Success Factors of Social Business Strategy | Mobile Marketing Watch

Infographic: 7 Success Factors of Social Business Strategy | Mobile Marketing Watch | Social Business Arabia | Scoop.it
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Social Business Is Here To Stay (Report)

Social Business Is Here To Stay (Report) | Social Business Arabia | Scoop.it
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10 Surprising social media statistics that might make you rethink your social strategy

10 Surprising social media statistics that might make you rethink your social strategy | Social Business Arabia | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
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ريتويت: السمعة الرقمية للشركات وضرورة تواجدها على شبكات التواصل

ريتويت: السمعة الرقمية للشركات وضرورة تواجدها على شبكات التواصل | Social Business Arabia | Scoop.it

ضيف حلقة ريتويت اليوم مدير شركة social4ce پاتريك عطالله، الذي يستعرض تنامي حضور الشركات والعلامات التجارية على...

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Are social media silos holding back business results?

Are social media silos holding back business results? | Social Business Arabia | Scoop.it
Just about every company seems to have a rapidly growing portfolio of social media applications today. This is fragmenting our knowledge, locking us in, reducing business utility, and holding back ROI for our organizations.
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The Definitive Guide to Social Customer Service

The Definitive Guide to Social Customer Service | Social Business Arabia | Scoop.it
Great review of a Definitive Guide to Social Customer Service for your business.


In the guide, you will learn:

  • Justifying the business case for Social Customer Service
  • Understanding customer demand for Social Customer Care
  • How to deliver socially-savvy service that meets – and beats – customer expectations
  • Hiring and Training – what to look for when building your Social Customer Service Team
  • Preparing for the unexpected with escalation and crisis response
  • How to measure the value Social Customer Service brings to your customer
  • How to measure the effectiveness of your operation
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[Infographic] Social media usage in the Middle East

[Infographic] Social media usage in the Middle East | Social Business Arabia | Scoop.it

Facebook is far and away the most popular social network in the Middle East, with 58 million users, around 18% of the total population of the Middle East, according to research compiled by by Go-Gulf. 

The fact that 1 in 4 Facebook users come from Egypt might not be surprising, given its large population and the role that the platform played in the Egyptian revolution. 

Yet user's preferences also vary by region; in the UAE, LinkedIn outperforms Twitter, perhaps since entrepreneurs and business-focused people represent a larger percentage of internet users there (note to viewers: the icons for LinkedIn and Twitter are reversed in the very last table on social media penetration by network).

Interestingly, slighly more of the region's population uses social media in English (48%) as opposed to Arabic (45%), most (68%) are between the age of 18 and 35, and, contrary to stereotype in the Middle East, most users are not commenting on politics on social media, but rather discussing music, films, their own communities, and sports.

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Hootsuite takes a look at the evolution of social media [INFOGRAPHIC]

The Evolution of Social Media (2008-2013) infographicHootsuite celebrates its 5th birthday
along with Thanksgiving theme for #Thanksfor5Hootsuite celebrates five big ones and Thanksgiving reviewing its five years in the social media game.
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5 social media lessons to learn from Ford

5 social media lessons to learn from Ford | Social Business Arabia | Scoop.it
Here are five of the most important lessons social media guru Scott Monty and his team at Ford have learned over the last few years
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How Social Media Marketing Benefits the Finance Industry

How Social Media Marketing Benefits the Finance Industry | Social Business Arabia | Scoop.it
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What is Driving Large Companies to Adopt Enterprise Social Networking?

What is Driving Large Companies to Adopt Enterprise Social Networking? | Social Business Arabia | Scoop.it
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What Makes A Brand Social?

What Makes A Brand Social? | Social Business Arabia | Scoop.it
Andrew Grill discusses the factors that what makes a brand social.
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Yammer Opens Up to iOS + Windows Phone 8 Mobile App Developers

Yammer Opens Up to iOS + Windows Phone 8 Mobile App Developers | Social Business Arabia | Scoop.it
Microsoft has finally opened up Yammer for third party mobile app development, and it's released SDKs for both iOS and Windows Phone at launch.. Topic: Social Business
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Five pillars for a successful social enterprise

Five pillars for a successful social enterprise | Social Business Arabia | Scoop.it
Social enterprise software isn't just another workplace tool. If harnessed properly, it can unite several areas of existing enterprise IT software into one comprehensive solution.
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7 Principles of the Social Customer: new insights for customer experience and consumer behavior

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It's time for social media to grow up

It's time for social media to grow up | Social Business Arabia | Scoop.it
Having a Facebook page or Twitter account is like having a telephone or a printer -- they are tools that need a purpose. What you do within these social channels counts for everything.
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How to Explain Social Business to Senior Management and Co-Workers [Infographic]

How to Explain Social Business to Senior Management and Co-Workers [Infographic] | Social Business Arabia | Scoop.it

It’s All About Relationships


  • Would you like employees to be able to co-create solutions faster?
  • Would you like your customers to become more successful with your products or services to the point where they can’t operate without them? 
  • Would you like prospective customers to move through their buying process more quickly? 
  • Would you like partners to advocate for your products in the market more consistently? 
  • Would you like members to get value from each other, as well as from your organization? 


The breadth and flexibility of online communities enable companies to develop and maintain closer relationships with the people that matter most to their business.


When explaining social business to senior management or co-workers, identify the relationships that are most important to the organization. Then, highlight what developing a strong, more informed bond with and among that community could do for your business (e.g. employee productivity, customer lifetime value, member retention. etc.)

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6 ways to boost your sales through social media

6 ways to boost your sales through social media | Social Business Arabia | Scoop.it
The question of return on investment (ROI) from social media spending continues to linger in the mind of many social marketers. And while many companies…
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The Executive’s Role in Social Business: Lead by Example

The Executive’s Role in Social Business: Lead by Example | Social Business Arabia | Scoop.it
Executives are increasingly recognizing the value of social business to their organizations.
social4ce's insight:

Companies that have strong C-suite support for social business initiatives can make significant strides.


Part of the reason executive leadership and support is especially important to companies or departments that are just developing social capabilities is that getting employees to adopt social tools is not like getting them to use the newest update to a word-processing program. Adopting social technologies can often mean changing the way people work, and that means leaders need to invest time and effort in explaining the purpose and value of the new tools as well as providing the necessary financial and organizational support to sustain these workflow changes over time.

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