Dubai, Aug 30 (IANS/WAM) Once the sole remit of the marketing and public relations departments, reputational risk is now recognised as a critical concern by UAE-based companies, according to a global survey.
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Just about every company seems to have a rapidly growing portfolio of social media applications today. This is fragmenting our knowledge, locking us in, reducing business utility, and holding back ROI for our organizations.
Facebook is far and away the most popular social network in the Middle East, with 58 million users, around 18% of the total population of the Middle East, according to research compiled by by Go-Gulf.
The fact that 1 in 4 Facebook users come from Egypt might not be surprising, given its large population and the role that the platform played in the Egyptian revolution.
Yet user's preferences also vary by region; in the UAE, LinkedIn outperforms Twitter, perhaps since entrepreneurs and business-focused people represent a larger percentage of internet users there (note to viewers: the icons for LinkedIn and Twitter are reversed in the very last table on social media penetration by network).
Interestingly, slighly more of the region's population uses social media in English (48%) as opposed to Arabic (45%), most (68%) are between the age of 18 and 35, and, contrary to stereotype in the Middle East, most users are not commenting on politics on social media, but rather discussing music, films, their own communities, and sports.
The Evolution of Social Media (2008-2013) infographicHootsuite celebrates its 5th birthday along with Thanksgiving theme for #Thanksfor5Hootsuite celebrates five big ones and Thanksgiving reviewing its five years in the social media game.
Would you like employees to be able to co-create solutions faster?
Would you like your customers to become more successful with your products or services to the point where they can’t operate without them?
Would you like prospective customers to move through their buying process more quickly?
Would you like partners to advocate for your products in the market more consistently?
Would you like members to get value from each other, as well as from your organization?
The breadth and flexibility of online communities enable companies to develop and maintain closer relationships with the people that matter most to their business.
When explaining social business to senior management or co-workers, identify the relationships that are most important to the organization. Then, highlight what developing a strong, more informed bond with and among that community could do for your business (e.g. employee productivity, customer lifetime value, member retention. etc.)
Executives are increasingly recognizing the value of social business to their organizations.
Companies that have strong C-suite support for social business initiatives can make significant strides.
Part of the reason executive leadership and support is especially important to companies or departments that are just developing social capabilities is that getting employees to adopt social tools is not like getting them to use the newest update to a word-processing program. Adopting social technologies can often mean changing the way people work, and that means leaders need to invest time and effort in explaining the purpose and value of the new tools as well as providing the necessary financial and organizational support to sustain these workflow changes over time.