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Rescooped by Daniel Iglesias from Content Marketing Observatory
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Red Bull & "The Rise of Storydoing"

Red Bull & "The Rise of Storydoing" | social branding | Scoop.it

"(...) it codified a core philosophy: don’t rent space at other people’s events — create (and own) your own. (...) Red Bull has become a company that is hard to describe in conventional terms and perhaps the premier global example of a business that combines story and action — something I call a storydoing company. Instead of “telling” its story using advertising, Red Bull conveys its story through the creation of compelling experiences, all carefully crafted to “give you wings.” Because of this, Red Bull has become a packaged-goods company that is also a content creation company that is also an events company that is also an adventure sports lifestyle company.

Red Bull may be one of the first of its kind, but today there are numerous companies in multiple sectors that are building large businesses by pursuing the principles of storydoing — from start-ups to multinational corporations. It’s easy to see why: when it is done correctly, storydoing is simply better business. For instance, the best storydoing companies can reduce their cost of paid media dramatically — sometimes to zero. And there is growing evidence that this actually makes them more efficient businesses." https://medium.com/book-excerpts/e4c7832ee71c Image: screenshot from http://storydoing.com/tool

See also: http://ashraframzy.wordpress.com/2013/07/19/storytelling-vs-storydoing-the-stupidest-hype-ever/


Via Frank Delmelle
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Social Branding - Seo Sandwitch Blog

Social Branding - Seo Sandwitch Blog | social branding | Scoop.it
Social Branding meaning with examples.How to carry out social branding for your brand and get the maximum results.
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Rescooped by Daniel Iglesias from Management & Leadership
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz, Gladys Pintado
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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

Rescooped by Daniel Iglesias from Making #love and making personal #branding #leadership
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Cultiva el optimismo

Cultiva el optimismo | social branding | Scoop.it

¿Te consideras optimista o pesimista?

¿Cómo ves el vaso, medio lleno o medio vacío?

¿Te has preguntado alguna vez cómo ser una persona más optimista?

Muchas personas piensan que ser optimistas, es una actitud innata otorgada a unas cuantas personas afortunadas. Eso es una creencia errónea, ya que está demostrado que todas las personas pueden aprender a ser optimistas.

El optimismo es una actitud basada en la manera de percibir y evaluar una situación, y sus probables resultados. El pesimismo también. El optimismo nos ayuda a salir adelante en la vida, a resolver mejor nuestros problemas y a disminuir el sufrimiento. El pesimismo nos limita, nos impide ver con claridad y objetividad el problema y su solución, aumenta el estrés, la preocupación y se transmite fácilmente a la gente que nos rodea.


Via Ricard Lloria
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Rescooped by Daniel Iglesias from Just Story It! Biz Storytelling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | social branding | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl, Karen Dietz
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Karen Dietz's curator insight, February 14, 2013 10:04 PM

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

Free Web Designer's comment, February 14, 2013 11:43 PM
Write For Guest post Free backlink http://su.pr/AlIGhb
ozziegontang's curator insight, February 16, 2013 2:45 PM

Read Karen's insights  

Scooped by Daniel Iglesias
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Google se prepara para matar las búsquedas en 2020 : Marketing Directo

Google se prepara para matar las búsquedas en 2020 : Marketing Directo | social branding | Scoop.it
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12 arquetipos para dar personalidad a una marca en Social Media Branding | Soyunamarca

12 arquetipos para dar personalidad a una marca en Social Media Branding | Soyunamarca | social branding | Scoop.it
Debemos tener claro que una persona puede ser una marca, pero que una marca jamás podrá ser una persona.
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | social branding | Scoop.it
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
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Rescooped by Daniel Iglesias from Alambique 2.0
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No estás perdiendo amigos, Facebook está borrando perfiles falsos ...

No estás perdiendo amigos, Facebook está borrando perfiles falsos ... | social branding | Scoop.it
Más de 96.000 fans ha perdido hoy el juego de Zynga en Facebook de la versión Texas Hold´em del poker. Casi 32.000 fans ha perdido Lady Gaga. Y no son.

Via QA Solutions
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Social Branding: Tu marca necesita contar una historia | Soyunamarca

Social Branding: Tu marca necesita contar una historia | Soyunamarca | social branding | Scoop.it
Social Branding: las marcas deben contar historias en las redes sociales a través del social media marketing...
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Lo que aprendí de Branding Personal de mi primera banda de Rock | Soyunamarca

Lo que aprendí de Branding Personal de mi primera banda de Rock | Soyunamarca | social branding | Scoop.it
Un grupo de Rock es un conjunto de Marcas Personales que se mueven en la misma dirección. El Personal Branding se hace muy intenso en los grupos de Rock.
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Rescooped by Daniel Iglesias from Just Story It! Biz Storytelling
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Start Up Stories From Techstars

Start Up Stories From Techstars | social branding | Scoop.it

Startup Stories are short documentaries about the amazing journeys Techstars companies go through. These are stories exploring the key moments, struggles and passions in building a company. We think startup stories are fascinating and contain valuable lessons. We want to help share these stories following the adventures entrepreneurs go through on their mission to build a startup.


Via Karen Dietz
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Karen Dietz's curator insight, September 26, 2013 9:23 AM

Want first hand stories from entrepreneurs and the lessons they've learned? It's Techstars to the rescue!


Now this collection of entrepreneur stories looks very promising. There are only a few here now, but keep checking back as they add more. And I'm thrilled that someone has finally thought to do this because I think the stories will be very helpful and insightful for entrepreneurs of all types. And for companies wanting to foster entrepreneurship internally.


Enjoy these short digital stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Daniel Iglesias from social branding
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Cultiva el optimismo

Cultiva el optimismo | social branding | Scoop.it

¿Te consideras optimista o pesimista?

¿Cómo ves el vaso, medio lleno o medio vacío?

¿Te has preguntado alguna vez cómo ser una persona más optimista?

Muchas personas piensan que ser optimistas, es una actitud innata otorgada a unas cuantas personas afortunadas. Eso es una creencia errónea, ya que está demostrado que todas las personas pueden aprender a ser optimistas.

El optimismo es una actitud basada en la manera de percibir y evaluar una situación, y sus probables resultados. El pesimismo también. El optimismo nos ayuda a salir adelante en la vida, a resolver mejor nuestros problemas y a disminuir el sufrimiento. El pesimismo nos limita, nos impide ver con claridad y objetividad el problema y su solución, aumenta el estrés, la preocupación y se transmite fácilmente a la gente que nos rodea.


Via Ricard Lloria, Daniel Iglesias
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Rescooped by Daniel Iglesias from Digital Storytelling
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Storytelling for Startups: The Key Components of a Compelling Narrative | Unknown Ink Design

Storytelling for Startups: The Key Components of a Compelling Narrative | Unknown Ink Design | social branding | Scoop.it
People love stories. Ever since the dawn of civilization, we have been using them to both understand and explain the world around us.

Via José Carlos
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Rescooped by Daniel Iglesias from Estrategias de Social Media Marketing:
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¿Qué es un curator? + 100 scoop.it en innovación educativa

¿Qué es un curator? + 100  scoop.it en innovación educativa | social branding | Scoop.it
Qué es un content curator  (curator de contenidos) Básicamente,  es una persona que hace de mediador entre determinados contenidos y un conjunto de usuarios. Mediador de contenidos significa que bu...

Via Alberto Armada, Jesus Alvarez desde www.sercompetitivos.com
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Rescooped by Daniel Iglesias from Marketing en Redes Sociales
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Twitter prueba y ultima sus filtros para fotografías

Twitter prueba y ultima sus filtros para fotografías | social branding | Scoop.it
Algunos empleados de Twitter están probando ya la beta para Android e iOS de una aplicación con filtros para imágenes.

Via Carmen Jimenez
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Start Something that Matters - Story Telling is Key | CK Golf Solutions Ltd

Start Something that Matters - Story Telling is Key | CK Golf Solutions Ltd | social branding | Scoop.it
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El papel de los Influencers en social media | Soyunamarca

El papel de los Influencers en social media | Soyunamarca | social branding | Scoop.it
Vivimos en la economía de la atención; miles de impactos publicitarios nos asaltan cada día esperando que, de algún modo, influyan en nosotros. Lo cierto es, que para la mayoría somos totalmente inmunes, no calan en nosotros, no significan nada.
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Story Structure Diagrams

Story Structure Diagrams | social branding | Scoop.it
Yes, it’s true, I’ve had story structure on the brain. I’ve also recently joined pinterest (of which I immediately became addicted). But there’s a happy side effect of these...
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El engagement que consiguen las historias de Branding | Soyunamarca

El engagement que consiguen las historias de Branding | Soyunamarca | social branding | Scoop.it
El engagement que consiguen las historias de Branding, Social Media Branding...
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La historia de Lego y el poder del storytelling | Soyunamarca

La historia de Lego y el poder del storytelling | Soyunamarca | social branding | Scoop.it
La historia de Lego y el poder del storytelling | Soyunamarca
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