Britain was considering running a campaign to discourage Romanians from immigrating there. They were going to tell Romanians not to come because they wouldn't like it in Britain.
A Romanian newspaper repsonded by running these posters in Britain and publicizing them back home. You'd think that this would be better coming from the Romanian tourism bureau or the national airline, rather than a newspaper. But the case study video claims the stunt helped this newspaper stand out among its competition and readership increased.
Click to see Copyranter's story behind these smart ads, the full collection, plus the case study video. Agency: GMP Advertising.
Via steve rutter