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Good read by Jeremiah
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Pim van Wetten shared this post on LinkedIn. (December 26, 2011 10:23 AM) |
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Pim van Wetten shared this post on Twitter. (December 26, 2011 10:23 AM) |
Social business
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.
Good article, just that. 
Forgot about this one. Social business evolution. Like it 
The conclusion: "We've built a great deal of capability — and participation — but it only touches 1% of our productive activity because it's not part of the flow of the work" Sounds familiar does it? 
Shifting to a buyer-centric (or customer-centric) marketing model is an absolute priority for B2B marketers today! 
This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]
Good article from Steven van Belleghem. I think I'm going to read his book as well.
Read more: http://bit.ly/xiREwj Via Martin Gysler, Fred JG Zimny 
So Pinterest is getting the next big thing after Twitter, Facebook and Google+? One of the questions I'm having is how good and open is their API? 
Guest post written by Tom Kelly. Tom Kelly is CEO of Moxie Software. Good article about the value of Enterprise social software. I especially liked this quote "Enterprise social software helps us feel small again." 
Edelman’s approach and methodology for doing business in a connected social age. The presentation focuses on building an intelligent business and connect brand.
Wow, a lot of knowledge in this preso. 
A good overview of Social Business success factors 
Breton’s policy depends on accepting the false premise that email is inherently tied to information overload and that by killing it the problem will rectify itself. In reality, it doesn’t matter which communication system you use, there will always be information overload if it isn’t managed properly.
I like Mark Fidelman's take on Atos' zero e-mail policy. The problem is information overload and e-mail is just a vehicle for information, albeit a very successful vehicle. 
The bottom line: You need to look at social media and mobile if you want to reach younger consumers
Incredible how mobile and social media are interwoven. 
Nice article about how to organize your social media activities. 
Consider these strategies to explain social tools to people without drowning them in social speak or meaningless jargon. Very good post on how to explain social business both internally and externally. |
It's the most talked about topic in the social media space -- the evolution of social from 'media' to 'business'. 
Like how B&J approach the customer journey with their target profile posters (persona's) 
Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there.
Most important take away from this article: Many brands understand the core concept of content but overlook the guidance. Make sure that each chapter guides your audience to the next one. If they’re reading an eBook you wrote, what should they do afterward? According to Social Strategy for B2B Marketing 2011 from Global Web Index, B2B decision makers are the most socially engaged internet users. A stunning 60%! That's just a lot 
A Compass is a device for discovering orientation and serves as a true indicator of Physical Direction. The Social Marketing Compass Points a brand in a physical and experiential connect with customers, peers and influencers where they interact and seek guidance online. This infographic provides a compass to give a visual of social marketing and the different directions one could take in their social media marketing strategy. It shows how different methods can appeal to different consumer sentiments 
So is Customer Experience or Service Design the holistic view on Social Business?
Good read by Jeremiah 
OK, infographics are a bit early 2011 but this is a nice overview Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake. It doesn’t matter if we’re online or offline, on a browser or using an app.
Like! 
Good post from Dion Hinchcliffe with some valuable adoption lessons. My take-away: integrate social into how work gets done. 
Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance. A McKinsey Quarterly High Tech article.
Really interesting numbers and figures. Internal benefits: increasing speed to knowledge and experts, reducing communication costs 
Paying attention to customers seems like such a fundamental thing. So why do so many companies do it so poorly? Must read of the month already. The why of social business! |
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