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Rescooped by Sue Cockburn from Social Media Publishing and Curation
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Sharing is not enough: why you need a hub for your online presence.

Sharing is not enough: why you need a hub for your online presence. | Social Biz | Scoop.it
Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.

Via Guillaume Decugis
Sue Cockburn's insight:

Thanks for sharing, Guillaume. Appreciated! Looking forward to getting the hang of Scoop.it!!

more...
Guillaume Decugis's curator insight, June 16, 5:39 PM

Sue Cockburn makes a great point on SocialMediaToday; and one that I've often seen underestimated (as a matter of fact, I was highlighting it myself in a talk last week).


As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).


With the Scoop.it team, we've been trying to identify the other reasons explaining that by observing many companies - small or large - implementing their content strategy:


- small businesses are often finding it difficult to integrate their social media publishing efforts with their own website in a simple way (hence our own efforts to integrate with Wordpress, offer embeds and make website integration easy);


- larger companies can also face that (even when they have IT departments, they're not always reactive and available for marketing-driven projects) but there's another factor: very often, social media publishing was initially defined as a standalone role (and even if it's a cliché, sometimes to the millenial in the team who "got it"). This meant it grew in a silo alongside other marketing activities such as SEO, content marketing or building up the WebSite to modern standards.


Any other factors that explain this that you came across?

Jace Henry's curator insight, July 8, 10:03 AM

Great read on how sharing is no longer enough in the

"new social world".  

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Rescooped by Sue Cockburn from Social Media Publishing and Curation
Scoop.it!

Sharing is not enough: why you need a hub for your online presence.

Sharing is not enough: why you need a hub for your online presence. | Social Biz | Scoop.it
Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.

Via Guillaume Decugis
Sue Cockburn's insight:

Thanks for sharing, Guillaume. Appreciated! Looking forward to getting the hang of Scoop.it!!

more...
Guillaume Decugis's curator insight, June 16, 5:39 PM

Sue Cockburn makes a great point on SocialMediaToday; and one that I've often seen underestimated (as a matter of fact, I was highlighting it myself in a talk last week).


As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).


With the Scoop.it team, we've been trying to identify the other reasons explaining that by observing many companies - small or large - implementing their content strategy:


- small businesses are often finding it difficult to integrate their social media publishing efforts with their own website in a simple way (hence our own efforts to integrate with Wordpress, offer embeds and make website integration easy);


- larger companies can also face that (even when they have IT departments, they're not always reactive and available for marketing-driven projects) but there's another factor: very often, social media publishing was initially defined as a standalone role (and even if it's a cliché, sometimes to the millenial in the team who "got it"). This meant it grew in a silo alongside other marketing activities such as SEO, content marketing or building up the WebSite to modern standards.


Any other factors that explain this that you came across?

Jace Henry's curator insight, July 8, 10:03 AM

Great read on how sharing is no longer enough in the

"new social world".