They found 3 success factors on which I agree heavily:
- You need to figure out how to incorporate social metrics into traditional processes - You need to be clear on the risks involved and how to manage them - This is a change management thing, and whilst it will require a unique application of change management, it will nonetheless require tried and tested techniques to influence corporate culture and performance.
This is more a "top 6 social media reputation tools" list, and it has some good ones on it. I particularly like Empire Avenue because it has understandable reasons for scoring you (via your share price in an online market).
Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.
Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists.
But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.
The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.
On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).
I'm a big fan of Jessica Hagy's visual thinking approach to explaining concepts simply, below is inspired by her brilliant graphical approach to explain the 7 people you need on your team for Social Business. Business is getting more challenging,...
In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?
The purpose of these breakdown posts is to serve as an industry reference as the space advanced to optimization and performance. The assumption is that a company is forming a Center of Excellence or ruling body, or has recently done so before deploying this key component.
Been looking for a post like this for a long time!
"We recently surveyed over 1900 customers to uncover insight regarding B2B purchasing behavior. The survey results were surprising: On average (and with little variation among industries) customers will contact a Sales rep when they independently completed about 60% of the purchasing decision process."
Selling B2B solutions to customers will be easier if you understand how buyers think and what they need.
Really like this series of articles about the b2b buying process. There's an extra article about what you're trying to sell: value fits the why buy phase, selling a solution fits the what do phase and selling commodities fits the why you phase.