Executives report that the adoption of social-media tools at their companies is high—and that this usage could spur additional benefits. A McKinsey Quarterly High Tech article.
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Pim van Wetten's insight:
Nice overview of 2012 Social Business Studies. Delete the scoop?
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I think this is the key point: "In other words, start looking at social media marketing as a link in the chain, instead of the whole chain itself." Delete the scoop?
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They found 3 success factors on which I agree heavily: - You need to figure out how to incorporate social metrics into traditional processes Delete the scoop?
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TOP 6 Social Media Measurement Tools Via WordPress SEO & Social Media, Anne Thomas , Mike Ellsworth Delete the scoop?
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In our social media-infused world, traditional marketing logic just doesn't work. Delete the scoop?
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Companies who merely used social media as marketing channel didn't get the meaning of social media in the first place.. Delete the scoop?
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Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.
Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists.
But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.
The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.
On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job). Via Robin Good 
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January 4, 8:23 PM
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Nozzl Real-Time Technologies's curator insight,
February 15, 12:21 PM
Robin Good is brilliant. That is all. Delete the scoop?
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The Business Model Canvas is the tool of choice for a business dashboard. It very much appeals to the business guy in me. It irks the UX part of my brain.
Really good post on the business model canvas and how the author sees the model when he tries to put the customer first Via Kazumichi Sakata (Mario), Fred Zimny Delete the scoop?
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Nice article about curation in regards to blogging. Delete the scoop?
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It's the most talked about topic in the social media space -- the evolution of social from 'media' to 'business'. Delete the scoop?
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Like how B&J approach the customer journey with their target profile posters (persona's) Delete the scoop?
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Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there.
Most important take away from this article: Many brands understand the core concept of content but overlook the guidance. Make sure that each chapter guides your audience to the next one. If they’re reading an eBook you wrote, what should they do afterward? Delete the scoop?
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Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages ...
Pim van Wetten's insight:
Nice overview of the stages. I don't agree on all characteristics of every stage, but it certainly helps me plan for the next stage. Delete the scoop?
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"Successful social business starts with transforming your organization internally. This is often overlooked as a crucial step toward social business. " Delete the scoop?
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I'm a big fan of Jessica Hagy's visual thinking approach to explaining concepts simply, below is inspired by her brilliant graphical approach to explain the 7 people you need on your team for Social Business. Business is getting more challenging,... 
Ad Gerrits's curator insight,
December 14, 2012 4:22 PM
In meer opzichten raak en met 123-check plaatjes Delete the scoop?
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In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting? Delete the scoop?
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The purpose of these breakdown posts is to serve as an industry reference as the space advanced to optimization and performance. The assumption is that a company is forming a Center of Excellence or ruling body, or has recently done so before deploying this key component.
Been looking for a post like this for a long time! Via Sebastian Thielke, Fred Zimny Delete the scoop?
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"We recently surveyed over 1900 customers to uncover insight regarding B2B purchasing behavior. The survey results were surprising: On average (and with little variation among industries) customers will contact a Sales rep when they independently completed about 60% of the purchasing decision process." A stunning 60% !! Delete the scoop?
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Selling B2B solutions to customers will be easier if you understand how buyers think and what they need.
Really like this series of articles about the b2b buying process. There's an extra article about what you're trying to sell: value fits the why buy phase, selling a solution fits the what do phase and selling commodities fits the why you phase. Delete the scoop?
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"The thing about social business—and what is true to its original definition—is that it’s a BIG IDEA." True and that's why it's hard to implement Delete the scoop?
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Dit onderzoek over social business gaat over het belang van zaken doen met behulp van sociale media, social software en social netwerken... Delete the scoop?
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Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.
Good article, just that. Delete the scoop?
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Forgot about this one. Social business evolution. Like it Delete the scoop?
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The conclusion: "We've built a great deal of capability — and participation — but it only touches 1% of our productive activity because it's not part of the flow of the work" Sounds familiar does it? Delete the scoop?
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Great article on the adoption of social media tools at enterprises.
three key areas that were addressed
-quantifying benefits,
-investing in organizational changes,
-and using multiple platforms to enhance the overall adoption of these tools.