This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]
Good article from Steven van Belleghem. I think I'm going to read his book as well.
Read more: http://bit.ly/xiREwj Via Martin Gysler, Fred Zimny
So Pinterest is getting the next big thing after Twitter, Facebook and Google+? One of the questions I'm having is how good and open is their API?
Guest post written by Tom Kelly. Tom Kelly is CEO of Moxie Software. Good article about the value of Enterprise social software. I especially liked this quote "Enterprise social software helps us feel small again."
Edelman’s approach and methodology for doing business in a connected social age. The presentation focuses on building an intelligent business and connect brand.
Wow, a lot of knowledge in this preso.
Breton’s policy depends on accepting the false premise that email is inherently tied to information overload and that by killing it the problem will rectify itself. In reality, it doesn’t matter which communication system you use, there will always be information overload if it isn’t managed properly.
I like Mark Fidelman's take on Atos' zero e-mail policy. The problem is information overload and e-mail is just a vehicle for information, albeit a very successful vehicle.
The bottom line: You need to look at social media and mobile if you want to reach younger consumers
Incredible how mobile and social media are interwoven.
Nice article about how to organize your social media activities.
Consider these strategies to explain social tools to people without drowning them in social speak or meaningless jargon. Very good post on how to explain social business both internally and externally.
"Organizations do not need social media. They need the abilities effective social media creates which are the abilities of a Social Organization." Looking forward to the next posts.
"This is why success with social media is primarily a leadership and management challenge, not a technology issue." Hear, hear!
Still lots of discussions on the definition of social business. Internally it's about collaboration, that's for sure.
Like this post, I too was a bit confused by Gartner because I saw Jive appearing in the quadrant and was thinking "do they have traditional CRM too"?
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A Compass is a device for discovering orientation and serves as a true indicator of Physical Direction. The Social Marketing Compass Points a brand in a physical and experiential connect with customers, peers and influencers where they interact and seek guidance online. This infographic provides a compass to give a visual of social marketing and the different directions one could take in their social media marketing strategy. It shows how different methods can appeal to different consumer sentiments
So is Customer Experience or Service Design the holistic view on Social Business?
Good read by Jeremiah
OK, infographics are a bit early 2011 but this is a nice overview
Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake. It doesn’t matter if we’re online or offline, on a browser or using an app.
Like!
Good post from Dion Hinchcliffe with some valuable adoption lessons. My take-away: integrate social into how work gets done.
Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance. A McKinsey Quarterly High Tech article.
Really interesting numbers and figures. Internal benefits: increasing speed to knowledge and experts, reducing communication costs
Paying attention to customers seems like such a fundamental thing. So why do so many companies do it so poorly? Must read of the month already. The why of social business!
"The core of social business is to create transparent and open digital environments that people are free to join and where they can participate and engage in conversations with anyone about the things they care about." Oscar Berg again writes a post that I should have written :)
Brian Solis not only writes a stunning amount of blogposts and books, the quality is always very good.
"When’s the last time you looked at your mission and vision statement? Can you Tweet it? Does it speak to you? The truth is that in addition to processes, businesses must rethink who or what it is to a different breed of consumer. This consumer is not just social, they’re connected across networks, devices, and they influence and are influenced differently than traditional consumers."
Again, social is not about social media and marketing it's about the foundation of business
Collaboration, Community and Content as the three pillars for social business. Have to think about it. In the model I would like to see inside and outside too.
"Social Business" is not about technology, or about "corporate culture." It is a sociopolitical historical shift that is bigger, broader and much more fascinating." Nice article about which concludes that Social Business is a business that respects and profits from the complexity and unlimited potential of people.
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