Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.
Read more: http://bit.ly/JRgjbp Via Martin Gysler 
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.
With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.
We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.
Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):
Read more: http://bit.ly/KoEvz4 Via Martin Gysler 
De basis van elk succes is tegenwoordig het leveren van een buiten gewoon hoog service niveau. Er zijn voorbeelden genoeg van bedrijven die i.p.v. ‘het ruilen binnen 14 dagen’, de klant de mogelijkheid bieden om het product 356 dagen later nog terug te kunnen sturen. Als jouw organisatie een hoog service niveau biedt dan zal de klant heel snel geneigd zijn om er online over te gaan praten met vrienden. In ons geval is het zo dat heel veel tevreden klanten van Ibiza Inside altijd al onze content liken en delen. Alleen maar omdat we eens een luisterend oor over hebben voor onze klanten. En ze altijd correct behandelen. 
Twitter tools, tips and tactics to find and engage with your audience. Follow these steps to build a relevant Twitter following. Via Jose H. Flores 
Your content could be truly useful and valuable, but without one critical element, you could find yourself writing to the wind for years ... Via Baochi 
Need some inspiration? Here are 7 examples of how businesses are implementing innovative social media marketing practices with great results and pick up a few social media marketing tips. Via David Blundell 
Effective crisis management requires using social media well. But social media isn't an emergency envelope you tear open when crisis strikes. It takes time to foster the engagement that makes social media effective in crisis. ![SEO: Google’s Algorithm Changes [Infographic] | Social awareness | Scoop.it](http://img.scoop.it/CIhARlftd6QmZ3120iaMhTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I know a lot of bloggers who hear the letters S-E-O, and they run the other direction as fast as possible. ![The Beauty Of Social Media [INFOGRAPHIC] - AllTwitter | Social awareness | Scoop.it](http://img.scoop.it/JI5-OGJQif1kPHUcuYQ8Czl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The Beauty Of Social Media [INFOGRAPHIC] (Beauty is Big Business ! ![The Power of Google [infographic] | Social awareness | Scoop.it](http://img.scoop.it/JmTf5JmkXmo7LgmnaPJptjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Google.com is pretty self explanatory. Right? If you said yes, there's a good chance you're not using Google to its full potential. Via Rami Kantari 
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies. 
Are you looking for tools to simplify your social media activities? 
De populariteit van Pinterest: Nederlandstalige Handleiding... |
For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg]
Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.
Read more: http://bit.ly/M0mmtl Via Martin Gysler 
Yvonne de Snoo van Cosy Kapsalonen Home is, zonder uitzondering, elke dag super actief op meerdere sociale platformen. Waarom hebben zij deze keuze gemaakt en hoe worden zij beloond voor de geïnvesteerde tijd? Wij delen met plezier het boeiende interview. Zit jouw haar goed vandaag? Virgil & Sara.
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]
Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.
Read more: http://bit.ly/K8LKcQ Via Martin Gysler 
Not that much new here but a good summary of features. Does anyone use sparks?? Via callooh, João Greno Brogueira 
A new guide strives to help counselors better understand Facebook.
"The resource, "Facebook for School Counselors," published today by Facebook, in partnership with The Internet Keep Safe Coalition (iKeepSafe) and The American School Counselor Association (ASCA), aims to teach school counselors how to use Facebook and teach students best practices on the social network. School counselors, who play a major role in some students' lives, can have an impact on how students represent themselves and interact with one another on Facebook." Via João Greno Brogueira
Are you looking for some new ideas to simplify your social media marketing? 
Don’t you ever wish there was a way to land on the first page of search results that didn’t involve the back-breaking work of traditional SEO? 
American Express have launched a 'Tweet Your Way To Savings' campaign and site where its members can sync their cards with Twitter and tweet special o (American Express Launch Twitter Hashtag Savings Scheme For Cardholders http://t.co/6SPnTlyd... http://www.ted.com Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 rea... Via Jose H. Flores 
Social media is embedding itself in the human DNA as we connect and interact globally in an increasingly mobile social web. We have it wherever we go, on our iPhone, iPad or laptop. Via Rami Kantari 
How are you responding to upset customers? 
Tips on how college students can leverage social media for career advancement. |
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