This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
There aren't many band blogs as it can be too time consuming strays away from actually making music. So SEO really comes into play when a band is finding it difficult to be found on Google maybe because their name is to similar to a person, place or thing that is more popular but may or may not have anything to do with music, much less your band. My band still suffers from this situation. The band's name is St.Lô which is also the name of a small town in France. this small town also shares some serious history during WWII. And then of course there is St.Louis.
SEO became apart of our blogging and social media gameplan. We use a highend paid Tumblr template for our website and then also have Facebook and Twitter accounts. Rule #6 in the SEO suggestions above, utilization of the Long Tail helped a great deal. We had to differentiate our name from the towns with keyword that we did not have in common. We had to think about how would be search for ouside of the obvious simple search. Also where we couldn't write lengthy articles about everything we did, we instead updated our facebook and blog regularly, if not daily. Because the blog and the facebook/twitter pages are linked the cross referrencing and the amount of times in which people have shared the band with has prevailed. Frequency over volume at the end of the day won out!! NOw when you search for St.Lô Music we rise to the top over WWII history. We still have yet to rise to the top if someone simly types in St.Lo but we are steadily rising to the top and are atleast on the first page of the google search.
SEO matters for band blogs as they do for business. You want to always be the first choice when someone searches for your band. Continually optimizing your meta keywords and tags to better fit the culture of your band will help you stand out from all that may be similar.
I'm so glad someone is talking about the downside of having so many social sites to choose from and the rise of the automation sites to help you manage it all. Automation, as the article makes clear, is not the easy quick fix one might hope. Though a band shoudl have amusical identity throughout that can be localized to just logos, color selection, photos. But content is not something you should carbon copy and still hope to get the most out of being on several sites. You don't want to appear to be lazy when it comes to fan engagement.
Never take for granted to obvious patronization of fans. Don't appease them, please them with different cultural environments native to each social site your own. Don't have time to make new content? Liar! You already do, you just squeeze it all on one site and then carbon copy the content. The key is to partitiion content and then distribute. So if your Facebook page follows you on tour, then maybe your twitter page does so as well, but the details are more intimate or focused on one aspect of touring. My band goes on tour this Summer and Fall and I was thinking of starting a Pinterest page focused on hotel rooms. I live a bulk of my year in hotel rooms, where no two are ever the same. It may be my weird interest, but colletively illustrates the life of a band on the road.
Ok this seems to be a cool tool to visually map influence and traffic throughout twitter. Sometimes scrolling and clicking through twitter profiles, essentially following our nose will become daunting over time. And time is what artists feel they have the least of when balancing both music and promotion. Sonme of our brains work better when given a visual map to say, X marks the spot. Promote hear!. I am one of those people or mayb ea bit of both. Eitherway this new tool speaks to me.
One of the free tools that I know most artists use or any narcissist enjoys who has any real presence on line. Its the equivalent to hearing AOL's "You got mail" well when AOL was social media. But now it seems Google maybe killing Alerts, so what is a narcissist, artist, business person to do? Here is a list of alternative sites that range from free to fairly cheap to not so cheap. I would like to also add Netvibes to this list. Its a widget platform but I have found it useful. Like with most alerts or searches, it is all about the keywords.
With the majority of businesses now incorporating social media into their marketing strategy, a problem some companies find is that they end up wasting more time on these channels instead of improving efficiency.
Sometimes we need to review the basics. Once again, efficiency comes down to time managment and delegation. Small businesses and independent artists have a couple of things in common, lack of resources and at least a perceived lack of time. Diving into social media, to promote your band, brand or bodega to some is a neccessary evil. Well there are ways and tools to make life easier for yourself andd your b(r)and.
1) find a time and regularity of updating your website and committ to it. So if you are gun hoe at first and blog everyday but then have fallen off; this is not good. Best to blog less but consistant.Any extra other blogging inspirations is just cream on top of your coffee. But always have people's morning coffee ready when they expect it.
2) Three words: Hootsuite, Google Analytics and possibly Netvibes (a way to track specific conversations about your band or brand) Hootsuite you can schedule tweets, facebook posts ahead of time for when you know you may be too busy to keep your regular cup of coffee. Google Analytics so you get an overview of from where people are paying attention and to what. Netvibes is a cool site, if used correctly, with good serach terms, will tune you in the coversations about your b(r)and throughout social media.
But all the tools in the world will not develop a plan of action, a time line and evoke committment among the ranks.
Fanbase Media, a new social media marketing startup which has been flying under the radar for over half a year, helps companies use Instagram for connecting with their customers. Despite the company’s low profile – its turnkey, self-serve solution won’t launch until next week, in fact – it has already attracted the interest of some bigger-name brands, including Michael Kors, Shape Magazine, and others which the company isn’t allowed to publicly name.
Fanbase is developing a means for brands/bands to connect and encite fans to create campaigns via Instagram around their product/music. This is an open brainstorm of the many ways in which this new platform could be used for musicians. S o much so, I have to think abit and come back to it.
The above research suggests that college students are mobile addicts for discounts and more likely to buy products via their phones than online.
"Although the study’s sample size (689 U.S. college students) leaves a lot to be desired, what’s more fascinating is what the study implies about mobile usage. If you have a product or service that’s of interest to college students, are you easy to find on a mobile device? Do you offer coupons or discounts through channels that are easily accessible via mobile? If not, you might immediately reconsider your strategy."
College students account for a large section of the target market for pop, indie rock, hip hop and electronic music. They are also more likely than older consumers to seek out new music. Even though digital music is selling for under a dollar this simply further illustrates that independent artists need not focus on the price of music but the sales of music.
SA Suggestion: Get together with like bands in your area (especiallyif your area is in the proximity of any campus and sell group download discounts to shows or even digital sales.
Do you find that the daily demands of social media promotion are increasing? Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity.
This is a nice list of social media tools that really think about how and what times are best you should engage with fans. Here are my 3 takeaways:
www.SocialBro.com does an analysis of when your Twitter followers are online and provides you with options of best time to tweet. The more followers you have online, the bigger the circles and the more optimal the timing.
www.Enagag.io brings conversations and comments into one location so they are easier to track and manage. Anything you or your readers comment or respond to will be pulled into your Engag.io dashboard. It doesn’t matter if the conversation is happening on your blog or other blogs.
www.Nimble.com helps you nuture the important relationships and conversations being held online about yoru band. Nimble has recently become integrated with Hootsuite so you can manage your important relationships directly from the Hootsuite dashboard. If you come across a contact in your Hootsuite stream that you want to nurture, you can easily add this contact to your Nimble account.
Now, you're probably wondering why we care about a festival hitting downtown Boise. In its second year, Treefort Music Fest has managed to maintain exciting headliners -- Sharon Jones & the Dap...
Missed OP: A record 15 bands from the bay area are playing the same festival the same year. If these bands were to get together and co-promote eachother as "The Bands from the Bay who take on Boise" or "The Bay Plays Boise". There is possibly free press for all the bands in regional and local blogs, in both Boise and The Bay. It woudl also take an hour or so to piece together video clips from each band and feature the "Bay plays Boise" video on youtube and write and distribute a SMPR. The ROE (Return on Effort) would benefit teh bands more breatly than whatever press they may or may not receive from the festival's PR push.
Estimates show that the average social user spends around 20% of their time on social media sites. How do people handle all of these different sites and the immense amount of social data that they encounter on a daily basis?
Lions, Tigers and Bears or my! There are too many social media sites, too many choices and too little time to simultaneously promote and make music. The Future of Music 2010 research surveyed a small legion of independent artists to better understand how they make money. One question they were asked is if money was not an issue what woudl you want ot do less of. One of the top 3 answers were social media. If theyhad a choice they wouldn't want to navigate the social pool and keep up with both the constant changes and the Jones.
This article speaks to this feeling of wanting to simplify the task of managing your social media presence. It suggests automation, which if you read my earlier post may not always be the best route. Sites liek Hootsuite are indeed helpful but in my opinion promote automation and the satifaction of feeling you are time managing your social media promotion. But the thing with social media sites is that they have different social environment. Why would someone follow you on Twitter i it is the same thing they get on facebook. Each social site needs to have its on identity and offer different things. That may sound like more work, but in the end may be less.
If you have to partition the culture of yoru band across sites thent eh less sites you have the better. In this case quality out ranks quantity. If you truly offer value on 1 or 2 social sites, with yoru website acting as homebase, than tyou will acquire and maintain the bulk of your fanbase. Remember people discover music myriad of ways and these ways often cross referrence eachother. But the fans who actually come to the show, the active fans, they will know where to go becuase you will tell them at the show. You don't want to tell them a long list of sites that you are on, you want to say one, maybe two and ideally just give them your website and from there link to Facebook, Twitter etc.
A city park tradition in which musicians have performed freely in Manhattan's open spaces will be limited under a new rule that takes effect May 8 and classifies them as vendors.
I just got a lump in my throat. Ain't this a nail for the coffin? They are trying to departmentalize public culture in NYC with laws that build fences and herd our hearts in the same direction. Beginning May 8th, street musicians cannot perform in public unless they perform near a designated and limited number of medallions embedded in the concrete around the city. There are none in parks. Is all our music to live on Spotify. A tear just lept out my eye.
Many marketers today are looking to increase their Facebook fans, LinkedIn memberships and/or Twitter followers. Social media marketing is a new buzz-word in both b2b and b2c domains. But, when it comes to engagement, how easy is it to measure the engagement-level of your Facebook fans or LinkedIn Group Members? How easy is it to interact with them and nurture them? How easy is it to get usage and engagement metrics out of Facebook, LinkedIn et al? Is it even possible? Can you act on the metrics? External social sites are good for brand-building (or reach) but not for interaction or engagement. A recent Gartner report cited that a mere six percent of marketers claim that marketing on social networking sites is their top priority. What is even more powerful is that 45 percent of those surveyed said corporate websites were key contributors to marketing success. And from the customer perspective, four out of five customers claim to visit a website for product information and only a mere 19 percent would visit a Facebook page, according to Incyte Group....
The article really helps explore fan engagement and questions if it can really be nutured within social media. Let us not forget that human social interaction still remains most effective in the real world. Is online social media simply a glorified billboard or TV commercial?
Bands cannot solely rely on social media to promote their work online. The real-worls is still the number one way to spread the word about anything. There is still hiher value in face-to-face meetings and discussionof your band between friends or peopel learning of your music at a live show. Believe the hype, indeed, but don't get intangled in it. Let's not forget the roots of music culture lives in the real world despite what Spotify or the tech industry say.
Catherine P. Taylor of Social Media Insider speculates that Twitter's new stand-alone music app will redefine Billboard style music charting in real-time. She thinks that Twitter will use technology from a company they acquired called We are Hunted; a little heard of music social media site that quantified what music was being discussed online. This could be interesting when thinking about how people try and find music. But I hope that Twitter's filtering and categorizing of popular music on the web is more involved when trying to highlight popularity. Or maybe all it will reveal is nothing more than we already know by the number of Justin Beiber fans that are accounted for on Twitter. How will popularity be defined in real-time? For the purpose of discovery of new music how do prioritize our search criteria; quantitatively, qualitatively or selectively organize by taste? I don't care that Justin Timberlake is discussed by 20 million people world wide. How is this new or useful information to someone looking for music more to the taste of Killer Mike or my own band St.Lô [shameless plus: [www.stlomusic.com ]?
Have you ever tried to make quick sense of your website's Google Analytics report? Google Analytics is a great tool that provides a wealth of information about your website's traffic and engagement, but the dashboard style display of key metrics can be a little much to take in and meaningfully process. Yet more than 10 million people rely on this free tool to keep track of their daily web performance.
Visual.ly has to be the coolest thing to happen to content providers this entire year at least. I am placing their service on my music tech blog immediately. Even though most content publishing platforms offer some sort of metric insight or we default to using Google analytics to make sense of it all, we still do not know in what ways our content is increasing or decreasing in popularity. Analizing analytics can be a time consuming if not a minor threat to one's intellect. I know I am a chronic skimmer regarding analytics hoping to catch a bird view of how my efforts are being received.
Luckily the people from Visual.ly have heard the low frequency murmurs, the quiet call to understand metrics in a comprehensive way. What a brillliant idea to deliever your google analitics neatly to your email inbox in the form of an infographic. As it was mentioned in an earlier comment, this is a great platform to deliver infomation to potential partners, clients, band members who may prefer just the highlights.
We all love infographics because we all like looking at the big picture.
The Brooklyn band Ghost Beach addresses the debate over music piracy in a big way: on an LED billboard above the American Eagle Outfitters store in Times Square.
I think the constant affirmative use of the word "Piracy" is what makes either choice problematic. But if I had to sincerely choose in my heart of hearts and mind of minds, I would pick #ArtistForPiracy, much to the shegrin of some of my musical comrades. Actually I have stood firm with this stance since the 90's, well before Napster. Its not that I want to promote a culture that takes music for granted, but rather embrace a healthy adaptation to these changing times. Listen, truth be told. we (artists) swallowed the pill back when Edison invented the grammophone and have been pill popping ever since. We grunted when the industry switched from tubes to closed circutry consoles. We moaned when music was digitized via a CD and we shook our heads when it became intangible with the MP3. We screamed bloody murder when Napster rolled through and just about threw our hands up with Pandora or foolishly (in my humble opinion) jumped on the Spotify bandwagon; a platform where you dont get SHIZNIT as either an independent or major artist. Labels have found a way to make loads of money via services like Spotify which has essentially legalized "piracy". But here we are the artists (mostly independent) that still poke our fingers at this misguided image of pirating young people.
I am an advocate of monetizing culture, and shifting focus off of the product and commodification of music. Artist are cultural machines, but I think we often take it for granted or do not know how to spread our culture beyond our local communities of acceptance. As many brilliant artist as I know that maticulously bust their behinds and wallets to perfect a record, many do or do not know how to do little else to objectively look at their work from a business standpoint. We have defined grunt work as touring, hustling out of trunks or at shows. But stop short of our own social media tipping points on Twitter, Facebook or other music social platforms. When you wake up some of us hop on facebook to see what's up, but that is not what's up. Why not read music technology blogs/ trades (this is your business). The business I speak of is not selling CDs or downloads (which will be an obsolete means of making money in no more that 365 days,if you read music blogs) but how to develop a business of culture that reflects you, the music and your fans.
Do we truly have a pulse on our own popcultulral and social economic futures? If not, we should? I believe new ideas are as endless as music itself, and not everything will work for everybody. As with dreams, we should not all share the same one. It may appear to the vast void of infinitive options, but what is in it for you is a select few that simply beg your committment to learn and utilize. But first there must be a sort of paradigm shift in our thinking. Do not waste any more breathe blaiming young people. The ball is in our hands and they are just happy to be invited to the game.
There are some think tanks geared towards the independent artist, but we need more. There are some brilliant start ups to help artists but we need more. There is an endless long tail of artists but we need less that just are in the business (if at all) for self and simply define community by hugging eachother at shows or guesting on eachothers records.
I am not looking to debate the issue, though you are welcome to rant in the comments to your heart's content. I know we all have strong feelings around this, especially those of us who do it fulltime. But well, I believe in whatelse there is for us. I do. Do you?
The above is a brilliant article and methodical approach of how to find, cultivate and grow your community online. The first rule when trying to build community is to join it. The gem find in this article is www.followerwonk.com. Strange name, but amazing app. It helps you find and really identify the people on twitter you want to follow and eventually have them follow you. Followerwonk allows you to use keywords, location, etc to generate a list of folks. One you've honed in on a specified list 9which the article helps you do) FW can help you analyze twitter accounts to see what or who is in it for you.
Choosing a community online is as important as choosing your community in your personal life. Be selective and open at the same time.
This kind of research for your band is time consuming so it is not for the artist who feel they do not have the time to talk analytics. But or the artist that is in the business of remaining one, rea the article and receive the advice I offer below.
SA Suggestion: This is for the artist who is new to twitter or feel they can't seem to make a dent in their followership. And this advice is without saying, you must also develop a following the old fashion way, face to face engagement with fans at shows.
Read this article. Good stuff in here. Sign up to Followerwonk.com and begin your search. Conduct a brainstorm with yourself or bandmates to describe your msuic, what genre does it fit into, who else with a larger following souds similar (this last brainstorm is very important). Once you have these keywords, get to searching. I say work with followers in your regional area first. These folks have to most potenetial to actually show up at a show. Follow people who are followed for their taste in music; they are refered to as influencers. If they follow other groups similar to yours and you genuinely like as well, connect on common ground first.
When they instinctively though quickly check out your Twitographeraford a good photer feed it should have a couple things apparent and in their ace:
1) you are actually tweeting on somesort of consistant basis (just dive in, the momentum will sweep you eventually)
2) It should be apparent that you are a band and the imagery should reflect your sound if not just a good photo of the band. If you can't afford a pro photographer then fake it with filters from instagram until your worth a damn, I say.
3) Atleast once of your tweets a day should be a link or embed of yoru music. I say embed because Twitter is trying ot become the next Spotify and will allow you to embed yoru soundcloud files for instant listening.
The rest is up to you really, but as the article states, most people dive in and come up for air just short of momentum. Social media should not just be a lifestyle but a part of the business of staying in business with your art.