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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | Social and digital network | Scoop.it

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....


Via Jeff Domansky
Pascale Mousset's insight:

I love it ;)

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Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français

Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.
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Facebook fait progresser la recherche médicale grâce aux données accumulées sur les utilisateurs

Facebook fait progresser la recherche médicale grâce aux données accumulées sur les utilisateurs | Social and digital network | Scoop.it

Aux Etats-Unis, une étude vient de démontrer une corrélation géographique entre les utilisateurs de Facebook les plus sédentaires et un fort taux d’obésité. Un outil à grande échelle et à bas-coût pour la recherche médicale…


Via Franck Rykaczewski
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Bretons et Parisiens autorisés à s'afficher en .bzh ou .paris sur le Web

Bretons et Parisiens autorisés à s'afficher en .bzh ou .paris sur le Web | Social and digital network | Scoop.it
De nouvelles extensions de noms de domaine, qui doivent permettre à des suffixes tels ".book" ou ".paris" de côtoyer les classiques ".org" ou ".com", doivent être lancées à partir de la mi-2013.
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Exploring Default Mode and Information Flow on the Web

Social networking services (e.g., Twitter, Facebook) are now major sources of World Wide Web (called “Web”) dynamics, together with Web search services (e.g., Google). These two types of Web services mutually influence each other but generate different dynamics. In this paper, we distinguish two modes of Web dynamics: the reactive mode and the default mode. It is assumed that Twitter messages (called “tweets”) and Google search queries react to significant social movements and events, but they also demonstrate signs of becoming self-activated, thereby forming a baseline Web activity. We define the former as the reactive mode and the latter as the default mode of the Web. In this paper, we investigate these reactive and default modes of the Web's dynamics using transfer entropy (TE). The amount of information transferred between a time series of 1,000 frequent keywords in Twitter and the same keywords in Google queries is investigated across an 11-month time period.(...)

 

Oka M, Ikegami T (2013) Exploring Default Mode and Information Flow on the Web. PLoS ONE 8(4): e60398. http://dx.doi.org/10.1371/journal.pone.0060398


Via Complexity Digest, Eugene Ch'ng
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luiy's curator insight, May 10, 2013 9:12 AM
Discussion

This paper explored how to define the Web's reactive and default modes by information transfer by computing TE to characterize the inherent structure of the Web dynamics. First, we defined whether a keyword is in default or reactive mode in terms of how burst events are caused internally or externally. There are reports on YouTube page views and Twitter hashtags, whereby internally and externally caused bursts are distinguished by certain criteria[17], [19]. Our analysis of the number of bursts in relation to keyword frequency revealed that while low-frequency keywords tend to burst more, keywords are more influenced by real-world events, when compared to high-frequency keywords.

From this observation, we defined that high-frequency keywords form the Web's default mode network and low-frequency keywords constitute the Web's reactive mode. When analyzing the information transfer between Google and Twitter, we found that information is mostly transferred from Twitter to Google and that this tendency is more apparent for high-frequency keywords than for low-frequency keywords. We also studied the information flow network formed among Twitter keywords by taking the keywords as nodes and flow direction as the edges of a network. We found that high-frequency keywords tend to become information sources and low-frequency keywords tend to become information sinks. These findings suggest that we can use high-frequency keywords (or default mode of the Web) to reduce uncertainty with the externally driven low-frequency keywords (or reactive mode of the Web). However, it is fair to assume that frequently searched keywords in Google are different from the frequent keywords found on Twitter. Thus, if we investigated the high-frequency keywords found in Google queries, the results may be different.

The concept of reactive and default modes originates from brain science [20]–[22]. A brain region responsible for a given task is identified by measuring the neural activity that is observably higher compared to the baseline activity. Raichle et al. [23] examined the baseline activity by analyzing the regions that become less active when a specific task is given. This successful approach uncovered some remarkable perspectives and characteristics of the default mode; based on Buckner's [22] and Raichle's [24] reviews, these are: i) the area associated with the default mode is found as the integration of various subsystems in the brain - the medial prefrontal cortex and posterior cingulate cortex subsystems seem to play central roles. ii) The neural activity of the aforementioned subsystems were observed as noisy fMRI signals at a low frequency of about 0.1 Hz or less, showing global synchronization. iii) The default mode is to do with spontaneous cognition e.g., day dreaming and internal thoughts such as future planning. iv) The activity of the default mode is anti-correlated with the other brain regions that are responsible for focusing attention on the external world; and v) the brain region associated with the default mode overlaps with those involved in the construction of episodic memory.

This notion of the default mode can be generalized for any living systems with or without brain systems. In the case of the Web system, it can be said that 1) frequent keywords constitute the default mode (mostly everyday keywords), 2) these frequent keywords display less frequent bursting behaviors and are an information source for other keywords, 3) the default mode may help reduce uncertainty in the entire Web system, and 4) the default mode comprises quasi-periodic time series. From this comparison with the default mode network in brain systems, and in particular with the possibility that high-frequency keywords may help to predict essentially unpredictable events, it becomes apparent the Web's default mode may have the same property as the default modes in the brain. Differentiating between these two modes, the reactive and the default, provides a useful perspective for understanding Web dynamics and predicting the future of bursting behavior in the time series of keyword frequencies in tweets in Twitter, as well as in the time series of search queries in Google. With respect to the examples of complex networks in general, we believe that the default mode is key for understanding autonomy in complex systems in general. Any autonomous system (e.g., robots) possesses primitive forms of the default mode with different time scales [25].

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Digital Convergence: Integrated Marketing & Public Relations

PDXCC13 conference keynote in Portland, Oregon about the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented

Via Stefano Principato, massimo facchinetti, malek
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malek's curator insight, May 9, 2013 4:14 PM

a highly trendy presentation

M Donald's curator insight, May 9, 2013 6:56 PM

this is a very interesting piece of mind that people should read. In many ways does this relate well to IMC as it covers and talks about why all these different forms of marketing should be integrated to fully target and gain consumers awareness . I quite ike how this slide show goes into detail by using bullet point formating. .
this is probably one of the most interesting pieces of seen on Scoop It today...

 

Richard Ott's comment, May 9, 2013 8:16 PM
THis is another good scoop....i like the different media options you are finding :). I pulled a few really neat quotes from this presentation...."if you want to ensure your brand is in the media, then become the media" and "create stories that evoke strong emotions, helping the brand to make a personal connection with the target consumers" and finally "having great content isnt great until it is found, consumed and shared".....overall a really great presentation with some really neat slides and graphics...well worth a look!
Rescooped by Pascale Mousset from Veille Techno et Informatique "AutreMent"
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Youtube débarque enfin sur Windows Phone

Youtube débarque enfin sur Windows Phone | Social and digital network | Scoop.it

Google et Microsoft semblent avoir enfin trouvé un accord. Depuis hier soir, les utilisateurs de Windows Phone peuvent en effet télécharger l’application Youtube officielle. Microsoft et Google auraient-ils enfin enterré la hache de guerre?


Via L'Info Autrement
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Wordpress – Infographic

Wordpress – Infographic | Social and digital network | Scoop.it

A cool infographic about Wordpress - who knew it was loved so much in Indonesia. Hm.


Via Alexandre Stopnicki
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22 Ways to Create Compelling Content
When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content <br/>When You Don’t Have a Clue [Infographic] | Social and digital network | Scoop.it
Yep, we're introducing the first-ever Copyblogger infographic. It's about our favorite topic -- creating great content. And, as has been our style since

Via malek
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Jon Turino's curator insight, May 7, 2013 6:48 PM

You can never have too many tips on spurring your creativity.

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Big Brother est déjà là ! Centre d’espionnage gigantesque aux Etats-Unis

Big Brother est déjà là ! Centre d’espionnage gigantesque aux Etats-Unis | Social and digital network | Scoop.it

Dans le désert de l’Utah les Etats-Unis construisent un centre d’espionnage gigantesque. On peut y rassembler et évaluer du monde entier des courriers électroniques, des entretiens téléphoniques, des demandes de recherches sur Google, des routes de voyage, des achats de livres, tous les curriculum vitae et des données informatiques personnelles. Des amis de cercles de services secrets nous ont passé quelques données.


Via Pascal Gibert
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Heroic Words of Wisdom

Heroic Words of Wisdom | Social and digital network | Scoop.it

Fantastic compilation of superhero wisdom. 


Via Kenneth Mikkelsen
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The Art of Deception | Watch Documentary Online Free

The Art of Deception | Watch Documentary Online Free | Social and digital network | Scoop.it

A great 'experiment' to see if yoiu are any good at detecting false information.  This will take you 30 minutes to rethink documentaries for the rest of you life.  I think it is a good investment.


Via Ken Morrison
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Ken Morrison's curator insight, May 5, 2013 7:37 AM

Ken't Key Takeaway:

This is an effective documentary about how easy it is to deceive people.  Many of the things were not new to me, but I loved the twist at the end.  Well Done!  I like how they used recent documentaries as the case studies.

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6 Mistakes Brands Make With Video in Social Media

6 Mistakes Brands Make With Video in Social Media | Social and digital network | Scoop.it
It’s been said that those who don’t learn from the past are doomed to repeat it and, even though video in social media is still relatively new, the internet is littered with brands that have had to learn the hard way.

Via Alexander Abramov
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Alexander Abramov's curator insight, May 3, 2013 12:21 PM

6 Mistakes Brands Make With #Video in Social Media #vsmm #smm #vk #b24 #Mktg 

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[Infographie] Les publicités en ligne sont deux fois plus impactantes qu’à la TV ?

[Infographie] Les publicités en ligne sont deux fois plus impactantes qu’à la TV ? | Social and digital network | Scoop.it

En France comme aux Etats-Unis, plus de la moitié de la population consulte régulièrement des vidéos en ligne. Outre-Atlantique, trois internautes sur quatre sont aussi des vidéonautes, contre un peu plus d’un sur deux il y a cinq ans.

L’infographie ci-dessous, publiée hier par le site spécialisé AdWeek, revient sur les conséquences de l’augmentation de la consommation de vidéos en ligne en matière de publicité.

On apprend ainsi que les vidéonautes sont plus réceptifs à la réclame 2.0: les personnes visionnant du contenu en streaming sont soumises en moyenne à 20 secondes de publicité et sont 88% à regarder ces dernières en entier.

Les publicités en ligne sont aussi plus impactantes que leurs déclinaisons télévisées avec un taux de mémorisation général de 64% contre 40%. Concernant le message publicitaire et l’annonceur, le taux est cette fois doublé avec respectivement 40% de mémorisation pour les publicités en ligne contre 20% pour les publicités TV en ce qui concerne le message et 50% contre 27% pour l’annonceur.


Via Nicolas Moulard - Actuonda
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La NSA publie son manuel du parfait cyber-espion

La NSA publie son manuel du parfait cyber-espion | Social and digital network | Scoop.it
ANONYMOUS – La NSA publie son manuel du parfait cyber-espion

Via Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s curator insight, May 12, 2013 11:25 AM

La NSA, l'agence de renseignement américaine, vient de rendre public un guide à destination de ses cyber-agents, intimée par la justice de déclassifier ce document sur le fondement du Freedom of Information Act. Le guide de 643 pages, sobrement intitulé "Démêler la Toile : guide des recherches sur Internet" (Untangling the Web, A Guide to Internet Research), est truffé de conseils pour utiliser au mieux les moteurs de recherche, les archives et autres outils sur le Web, "afin de dénicher des informations confidentielles qui seraient accidentellement tombées dans le domaine public", relate notamment le site Fortune de CNN.

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Le Marketing expliqué en deux minutes

Le Marketing expliqué en deux minutes | Social and digital network | Scoop.it
Olivier Jadzinski | Conseils, Video

Via Olivier JADZINSKI
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CréaClic's curator insight, May 13, 2013 3:05 AM

Une petite vidéo très parlante et pleine d'humour !

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21 amazing facts about Social Media # infographic # infographic # socialmedia

21 amazing facts about Social Media # infographic # infographic # socialmedia | Social and digital network | Scoop.it

Sobering call for more attention to social media


Via Jesús Hernández, malek
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malek's curator insight, May 11, 2013 8:24 PM

More devices than population

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La Terre vue du ciel, de 1984 à nos jours

La Terre vue du ciel, de 1984 à nos jours | Social and digital network | Scoop.it

Le projet Timelapse, développé en commun par les autorités américains, le Time et Google, permet de voir l'évolution de la surface terrestre via 30 ans d'images satellites. Spectaculaire.


Via L'Info Autrement
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Commentary: The mobile payments opportunity isn't payments

Commentary: The mobile payments opportunity isn't payments | Social and digital network | Scoop.it
When I’m talking to prospective partners and customers today, I’m still surprised at how many of them don’t have a solid mobile payments strategy in place.

Via Les DIGITAILS
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Les DIGITAILS's curator insight, May 8, 2013 5:18 AM

En lien direct avec le sccop précédent sur le NFC.

L'arcticle cite l'exemple Starbucks qui surfe sur les promotions et les programmes de fidélité , le mode de paiement vient en second aspect , il permet la promotion et fait parler de la marque.

sophiedesc's curator insight, May 11, 2013 6:36 PM

There is no real value in mobile payments alone [...]. The real value comes from the ability to turn transactions into interactions, using data and mobile commerce technologies to better serve new and existing customers, providing more relevant messaging, offers and rewards, and creating an overall enhanced customer experience.

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TEDx Steve Rosenbaum - Curation!

In a world of bandwidth and content abundance, we're overwhelmed with data, tweets, blogs, check in's and media. It used to be we surfed the web. Now the wav...

Via Ken Morrison
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Ken Morrison's curator insight, May 7, 2013 10:04 AM

I have watched this TEDx Talk numerous times in the past six months.  Steve Rosenbaum literally has the pattent on online content curation. He discusses his journey into the world of becoming a curator.

Ken

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Pour les consommateurs américains, le paiement mobile doit être récompensé | L'Atelier: Disruptive innovation

Pour les consommateurs américains, le paiement mobile doit être récompensé | L'Atelier: Disruptive innovation | Social and digital network | Scoop.it
Si 41% des américains sont conscients que leur téléphone peut être utilisé comme moyen de paiement aux comptoirs de vente de détail, seuls 16% d’entre eux l’utilise.

Via Les DIGITAILS
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Les DIGITAILS's curator insight, May 7, 2013 12:52 AM

Les cartes de fidélité incluant le paiement pourraient être un levier important pour augmenter le taux de transformation en magasin, comme dans le e-commerce , il faut éviter la rupture .

Qui n'a pas été désapointé de devoir aller faire la queue pour payer un achat d'électroménager en magasin, après avoir enfin réussi à accrocher un vendeur pour faire le bon d'achat ?

Quel est le taux d'abandon actuel en magasin le samedi après-midi ?

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5 idées reçues sur les femmes dirigeantes

5 idées reçues sur les femmes dirigeantes | Social and digital network | Scoop.it
Carriéristes, ayant tout sacrifié pour y arriver, les femmes dirigeantes font peu de cas de leurs congénères et trustent les mêmes postes... 5 idées...

Via Loïc CARO, Women's Forum
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Le numérique doperait les industries créatives

Le numérique doperait les industries créatives | Social and digital network | Scoop.it
INDUSTRIES CRÉATIVES - Preuve de la "destruction créatrice" chère à Schumpeter, une étude d'avril 2013 Le futur numérique de la France créative signée par Booz & Company constate qu'en 10 ans, les secteurs de la création européenne profitent...
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Update : Comment réinitialiser la base de données de WordPress.

Update : Comment réinitialiser la base de données de WordPress. | Social and digital network | Scoop.it

Ce plugin permet de réinitialiser la base de données de WordPress. Il supprime toutes les personnalisations et le contenu. Ce plugin ne modifie pas les fichiers et ne réinitialise que la base de données.


Via L'Info Autrement
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Mobile Is About Enablement, Not Transactions | Mediapost

Mobile Is About Enablement, Not Transactions | Mediapost | Social and digital network | Scoop.it

Smartphones are ubiquitous. They are owned by more than 50% of consumers who, according to comScore, spend on average one-third of their time online on their smartphones. It comes as no surprise that marketers are asking when the booming popularity of mobile technology will translate into increased online sales via mobile channels for their brand.

But it’s the wrong question.

A better question to ask is how can the mobile platform be leveraged to empower shoppers to better interact with my brand, online or offline? The sales will come, be it through mobile, .com, or brick-and-mortar, but a focus on ROI pales in comparison to the long-term ROE (Return on Engagement) that mobile can deliver.


Read more: http://www.mediapost.com/publications/article/199332/mobile-is-about-enablement-not-transactions.html#ixzz2SFqleuf8


Via Nicolas Moulard - Actuonda
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Comment obtenir 1000 visites le jour du lancement de votre blog ?

Comment obtenir 1000 visites le jour du lancement de votre blog ? | Social and digital network | Scoop.it
Tous les jours, des centaines de nouveaux blogs se lancent sur la toile, que ce soit des blogs d'entreprises, des blogs personnels ou encore de blogs institutionnels. Mais alors, comment se démarquer ?

Via Franck Rykaczewski
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