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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Social and digital network | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D., Fred Zimny, malek
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ManufacturingStories's curator insight, August 17, 2014 11:05 AM

add your insight...


Paulo Stamm's curator insight, August 17, 2014 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 2014 8:29 AM

Something to think about??? I need to examine more closely.

Rescooped by Pascale Mousset from Business in a Social Media World
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YouTube releases new stats

YouTube releases new stats | Social and digital network | Scoop.it
Do you know that YouTube receives at least one billion unique monthly visits? If this number is not mind-blowing enough for you, here is another one that may change your mind. People watch six bill...

Via Cendrine Marrouat - SocialMediaSlant.com
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Colin Williams's curator insight, May 2, 2013 5:43 PM

Like your stats?- YouTube stats are mindblowing. No wonder traditional TV is struggling. If you are in business and not on YouTube, think again

Carlos Clouthier's curator insight, May 2, 2013 6:22 PM

#YouTube improves stats

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When Content Marketing Becomes Visual Marketing via Forbes [Infographic]

When Content Marketing Becomes Visual Marketing via Forbes [Infographic] | Social and digital network | Scoop.it
I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice - even more satirical then I normally do. Essentially the survey revealed that when it comes [...]

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 18, 2014 1:12 AM

Great Forbes post with an excellent Matter Communications infographic about visual marketing buried in it