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Rescooped by Pascale Mousset from Ecom Revolution
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As Goes Digital Europe, So Goes The World: 5 Trends in European Digital Consumption [Infographic]

As Goes Digital Europe, So Goes The World: 5 Trends in European Digital Consumption [Infographic] | Social and digital network | Scoop.it

A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data. From McKinsey via Visual.ly. Tons of excellent infographics in one place.

Europe is higher up on the evolutionary Ecom ladder than USA. Perhaps due to high gasoline prices or not having as dispersed or developed a brick and mortar environment (would be hard to duplicate Walmart's distribution prowess when so many countries are involved) England's retail is already at 15% several points ahead of America.

This infographic is instructive about the future of the world, ecommerce, mobile commerce and social media.


Via Martin (Marty) Smith
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Rescooped by Pascale Mousset from Ecom Revolution
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Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips]

Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips] | Social and digital network | Scoop.it
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 16, 2013 7:49 AM

Ecom & Reviews Birds of a Feather
You can't run a successful ecommerce website without reviews. I would go further and say you can run a successful #Ecom website without User Generated Content (UGC). Excellent infographic explains why.

 

5 Tips For How To GET Reviews & UGC

* Gamify - provide social capital as reinforcement.

* Glorify - Reviewer of the month and other accolades.

* Review Reviewers - ask community to rate reviewers, brand the best of them.

* Contests - make becoming a reviewer a hard won prize like Amazon.

* Give 'em a Job - once you find the 1% willing to contribute gives them a "job" and that will help recruit others in kind.

BTW, I don't agree that a negative review means your company is dead. I posted on how to turn negative reviews around not long ago:

 


Turn Negative Reviews Into Money
http://scenttrail.blogspot.com/2011/07/turn-negative-reviews-into-money.html