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When Content Marketing Becomes Visual Marketing via Forbes [Infographic]

When Content Marketing Becomes Visual Marketing via Forbes [Infographic] | Social and digital network | Scoop.it
I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice - even more satirical then I normally do. Essentially the survey revealed that when it comes [...]

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 17, 10:12 PM

Great Forbes post with an excellent Matter Communications infographic about visual marketing buried in it 

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Stratégie de contenu : Parlons peu, parlons bien !

Stratégie de contenu : Parlons peu, parlons bien ! | Social and digital network | Scoop.it

Avoir une véritable stratégie de contenu est primordial pour tout acteur du web qui se respecte. Mais comment avoir les bons mots et surtout être efficace ?


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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Social and digital network | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...

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Carla Deter's comment, May 30, 2013 4:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 3:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 4:29 PM
Great comments Carla!
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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | Social and digital network | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.


Via Martin (Marty) Smith, malek
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3 S’s of Successful Content Marketing [Infographic + Marty Note]

3 S’s of Successful Content Marketing [Infographic + Marty Note] | Social and digital network | Scoop.it

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).


Via Martin (Marty) Smith
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The Rise Of Content 4.0 [Infographic + Marty Note]

The Rise Of Content 4.0 [Infographic + Marty Note] | Social and digital network | Scoop.it

The Next Generation of Content Marketing
Haven’t heard the term "content 4.0" before and would agree with every dimension outlined in this excellent infographic. Would add a few too including:

* Tagging - content is going to flow in all directions.

* Speed - content will be become tagged snippets flowing in all directions.

* SOCIAL - we are going to do more and more things with sentient mobs.

* UGC - User Generate Content is well mined GOLD so will become harder to get.

 

The next generation of content marketing, much like the next generation of web design, is going to be have more content going in more directions faster and faster, better and better.

 


Via Martin (Marty) Smith
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