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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | Social and digital network | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.


Via Martin (Marty) Smith, malek
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Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips]

Reviews Are Critical User Generated Content: Review of Reviews [Infographic + Marty Tips] | Social and digital network | Scoop.it
It’s not even just e-commerce sites that allow reviews either. Local Directory sites allow customers to review businesses, whether the business encourages them or not.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 16, 2013 7:49 AM

Ecom & Reviews Birds of a Feather
You can't run a successful ecommerce website without reviews. I would go further and say you can run a successful #Ecom website without User Generated Content (UGC). Excellent infographic explains why.

 

5 Tips For How To GET Reviews & UGC

* Gamify - provide social capital as reinforcement.

* Glorify - Reviewer of the month and other accolades.

* Review Reviewers - ask community to rate reviewers, brand the best of them.

* Contests - make becoming a reviewer a hard won prize like Amazon.

* Give 'em a Job - once you find the 1% willing to contribute gives them a "job" and that will help recruit others in kind.

BTW, I don't agree that a negative review means your company is dead. I posted on how to turn negative reviews around not long ago:

 


Turn Negative Reviews Into Money
http://scenttrail.blogspot.com/2011/07/turn-negative-reviews-into-money.html

Rescooped by Pascale Mousset from How to make Personnal Branding?
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Quelles méthodes de co-création pour le Community Manager ?

Quelles méthodes de co-création pour le Community Manager ? | Social and digital network | Scoop.it

Cette semaine, je vais m’intéresser aux différentes méthodes dont dispose leCommunity Manager pour inciter les internautes à donner leurs avis/idées dans le cadre de la communication social-media de l’entreprise.

L’instauration d’une communication bilatérale entre marque & followers permet de collecter de nombreuses informations dans le cadre de la prochaine sortie d’un produit/service, par exemple.

 


Via Kevin Meyer, Pharmacomptoir / Corinne Thuderoz
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