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Rescooped by Pascale Mousset from World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Social and digital network | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

Via Alexander Abramov
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Alexander Abramov's curator insight, August 22, 9:11 PM

#Instagram by Jan Gordon on Curatti How create an effective hashtag strategy for Instagram tells you Jenn Herman

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Social Media Is For Kids

Social Media Is For Kids | Social and digital network | Scoop.it

e-learning, conocimiento en red y web colectiva

Marty - Why Social Media Is For Kids

Social Media reaches the gold of brand marketing, the 18 to 40 age group. This is the mythic territory because brand preferences aren't set. I doubt the value of such static thinking in a world as dynamic as ours, but urban marketing legend dies very hard. 

The idea is that by 40 your brand preferences are set and you are going to buy the cars, food and clothes you've been buying. I'm on the north side of 50 and my "brand preferences" are hardly "set". 

Perhaps I am exception that makes the rule, but maybe the rule needs a review in a social time. In any case, the heavy users of #SMM are kids :). 

This infographic does lend some credibility to the idea that enterprise social media is where the real ROI lives. As this generation ages companies would be well advised to use social media in new ways since their employees are already there. 

Everything from recruitment to project management can get better with social media marketing.  


Via ThePinkSalmon, Martin (Marty) Smith
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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Social and digital network | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...

Via Martin (Marty) Smith
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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!
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6 Mistakes Brands Make With Video in Social Media

6 Mistakes Brands Make With Video in Social Media | Social and digital network | Scoop.it
It’s been said that those who don’t learn from the past are doomed to repeat it and, even though video in social media is still relatively new, the internet is littered with brands that have had to learn the hard way.

Via Alexander Abramov
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Alexander Abramov's curator insight, May 3, 2013 12:21 PM

6 Mistakes Brands Make With #Video in Social Media #vsmm #smm #vk #b24 #Mktg 

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The Emerging Multiple Screen Story [graphic and BBC Study]

The Emerging Multiple Screen Story [graphic and BBC Study] | Social and digital network | Scoop.it
It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the paper...
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gillkelley's curator insight, April 26, 2013 2:36 AM

Some interesting insight from a BBC study about the evolving mobile content story.

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Bring Sexy BACK Contest From PhysiciansFormula.com

Bring Sexy BACK Contest From PhysiciansFormula.com | Social and digital network | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 29, 2013 12:21 AM

Cool contest asks for contestants to create "mood boards" with products from the sponsor. Cool idea for how to create a visually rich User Generated Content (UGC) contest with low overhead because you are using OPP (Other People's Platforms). Good job of putting the entry form on their site NOT the social net.

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5 Quick Tests To Know If Your Company Is A Social Media Failure via Scenttrail

5 Quick Tests To Know If Your Company Is A Social Media Failure via Scenttrail | Social and digital network | Scoop.it

Becoming A Social Business - 5 Quick Tess
If your answer is NO to any 2 of these questions your company is failing to become a "social business". Good news is fix is easy, just be able to say YES to all five:

Twitter - Do you FOLLOW at least 50% Of Your Followers (and do so with some presence and reasoning)?

Twitter - Do you respond to @YOU comments in hours or less?

GPlus - Are YOU and YOUR COMPANY on GPlus?

Pinterest - Are you anticipating the visual marketing revolution by PINNING?

Facebook - Have you held at least one Facebook contest and/or responded to and allowed customers to post on your Facebook wall?

YouTube - Do you have a YouTube Channel and are you posting there at least weekly?

We are past the time when merely having a Twitter button meant anything. Your business must USE and be PRESENT on these tools or your social buttons create powerful "Don't Get It" dissonance.

What other "social tests" can you think of? Marty


Via Martin (Marty) Smith
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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Social and digital network | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández, Martin (Marty) Smith
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Tom Pick's comment, August 8, 2013 4:50 PM
That link works, thanks Neil!
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
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Online Marketing in 2012 [Infographic] - Unbounce

Online Marketing in 2012 [Infographic] - Unbounce | Social and digital network | Scoop.it
Do you know what kind of marketing you should be doing this year? If you don't, you should either slap yourself, or keep reading.

 

Things are getting more social and mobile and faster and faster.

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I Scoop Therefore I am

I Scoop Therefore I am | Social and digital network | Scoop.it

I Scoop Therefore I am. 


Via Martin (Marty) Smith
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Giuseppe Mauriello's comment, April 24, 2013 2:29 PM
LOL...Great curation is more other!
Pascale Mousset's comment, April 24, 2013 6:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 2013 4:49 AM
Right on, Marty !
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INFOGRAPHIC: Are Teens Tired Of Facebook? - AllFacebook

INFOGRAPHIC: Are Teens Tired Of Facebook? - AllFacebook | Social and digital network | Scoop.it
One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it's not cool.

Via Christine Harris-Smyth, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 20, 2013 7:24 PM

Are teens tired of Facebook? A: Yes. Much less cool once mom and dad are on there too.