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7 Ways to Get More Engagement on Social Media

7 Ways to Get More Engagement on Social Media | Social and Digital Marketing | Scoop.it
Like I’ve said before, the most important element of being successful in social media is to be social. You may have the right concept and put out information consistently on your social channels, b...
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If you haven't already looked into these simple methods of developing your social pages, this article breaks it down to the basics.

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ESPN's Kenny Mayne And CafePress Take Modest Dip Into Super Bowl ... - Forbes

ESPN's Kenny Mayne And CafePress Take Modest Dip Into Super Bowl ... - Forbes | Social and Digital Marketing | Scoop.it
ESPN's Kenny Mayne And CafePress Take Modest Dip Into Super Bowl ...
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The Rise Of Visual Storytelling | B2B Marketing Insider | #TheMarketingTechAlert

The Rise Of Visual Storytelling | B2B Marketing Insider | #TheMarketingTechAlert | Social and Digital Marketing | Scoop.it

Basic/ Digest...

 

“Content Marketing” is one of the biggest buzzwords in marketing. It requires businesses to create content that their customers actually want. Content that helps them. And it is such a hot term right now because it is one of the biggest gaps between the content marketers create and the information our customers are looking for.

 

That is why more than 90% of marketers are using content marketing, but only 42% rate their content marketing efforts as effective, according to a recent study.

If everyone is creating content, how does a business break through the noise? How do we reach our customers in a way that engages them?

 

The Answer is Visual Content

Articles with images get 94% more views than those without. And posts with videos attract 3x more inbound links than plain text posts.  A study by 3M showed that 90% of the information sent to the brain is visual, and visuals are processed 60,000 times faster than text.

 

And this holds up when you look at how the social world is evolving. The meteoric rise of sites like Vine, Instagram and Pinterest, as well as the efforts by Facebook and Twitter to add more visual elements to their platforms are simply following the trend that visual content is the best way to reach short-attention-span audiences in a world filled with so many content choices.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 


Via marketingIO
Nicholas Gill's insight:

If you haven't seen memes like the "Grumpy Cat" shown above, you simply must be a hermit.  Memes are great ways to depict stories and add a little sarcastic humor to advertising.  Any advertising with creative content (according to this article) will generate 94% more views than those without.  So why not utilize them for your business?

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marketingIO's curator insight, January 21, 2014 9:34 PM

Yesterday, we covered video with four curated posts, and it just continues today. Face it: everything will be visual within 2-3 years, so get with it now.

Julie Burgmeier's curator insight, January 22, 2014 11:42 AM

"That is why more than 90% of marketers are using content marketing, but only 42% rate their content marketing efforts as effective, according to a recent study." -  Visual is what is changing this bottom line.  That is the majority of content my 18, 16 and 13 year olds engage in - visual and video.  

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Column: The press release is dead, long live digital PR | Marketing Magazine

Column: The press release is dead, long live digital PR | Marketing Magazine | Social and Digital Marketing | Scoop.it
Is the press release dead? @sherrilynne says yes. http://t.co/ckXzfusSfu
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Take a look at this compelling article by @sherrilynne which delves into the transition away from traditional marketing and into the realm of digital and social relationships.  

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The Ignored Side Of Social Media: Customer Service

The Ignored Side Of Social Media: Customer Service | Social and Digital Marketing | Scoop.it
The following post was published on the Knowledge@Wharton website on January 2, 2014. What do you do when your flight to San Francisco is cancelled at midnight and the airline insists on rebooking you and your spouse on two separate flights?
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8 Ways to Promote Your Latest Blog Post

8 Ways to Promote Your Latest Blog Post | Social and Digital Marketing | Scoop.it
Writing a new blog post is only half the battle -- now you need to promote it. Here are a number of methods to help you increase traffic and get ore readers.

Via jonathanpayne
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Why Apps Will Dethrone Content as King of Digital Marketing ...

Why Apps Will Dethrone Content as King of Digital Marketing ... | Social and Digital Marketing | Scoop.it
We're digital marketers. Our livelihood is played out on a battlefield where not even the ground itself stays the same from one year to the next. To remain competitive, we need to stay at least one step ahead of the curve, and just as ...
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What you really need to know about Facebook's algorithm change

What you really need to know about Facebook's algorithm change | Social and Digital Marketing | Scoop.it
Zuckerburg's done it again and messed with the Facebook algorithm. This week I learnt what that really means for a page's stats and how you can make sure your page's posts still get seen.
Nicholas Gill's insight:

Utilizing links and creative content in posts is the key to any social media marketers' game.  This article points out that Facebook is changing their algorythym to display more link posts than texts post due to their high level of engagement.

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RadioShack's new marketing campaign: Do It Together - Fort Worth Star Telegram

RadioShack's new marketing campaign: Do It Together - Fort Worth Star Telegram | Social and Digital Marketing | Scoop.it
RadioShack's new marketing campaign: Do It Together Fort Worth Star Telegram FORT WORTH — RadioShack is launching a new advertising and marketing campaign centered around the notion that consumers can get help for all of their technology needs and...
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Instagram Is The Fastest-Growing Social Site Globally, Mobile ...

Instagram Is The Fastest-Growing Social Site Globally, Mobile ... | Social and Digital Marketing | Scoop.it
Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be..
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Instagram is a great method for creative advertising utilizing quality pictures and short videos, by the way, it's also the fastest growing social network.

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What Conversion Rate Optimization Experts Often Forget About: The Customer Lifecycle

What Conversion Rate Optimization Experts Often Forget About: The Customer Lifecycle | Social and Digital Marketing | Scoop.it
What marketing trend has taken off like conversion rate optimization? Growth hacking? Targeted email drip campaigns?
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Integrating social media marketing within a service industry - Smart Insights Digital Marketing Advice

Integrating social media marketing within a service industry - Smart Insights Digital Marketing Advice | Social and Digital Marketing | Scoop.it

Technology is the cornerstone of business growth. Whether it means new tools for maximizing efficiency, new platforms for reaching out to potential customers, or new resources for building professional networks; digital innovation is a boom for businesses of all shapes and sizes.

 

But social media and the recent proliferation of mobile devices has proven particularly beneficial for the hotel industry.Because travelers rely upon their mobile technologies and depend upon social networks to find accommodations they can trust; web savvy hotel marketers can connect with customers like never before. So whether they are well-known international chains or tiny boutique businesses, hotels throughout the world have begun harnessing the tremendous potential of mobile technology and here is how...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 11, 2013 9:55 AM

Smart social media trends and strategies for the service industryindustry.

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LinkedIn Tips: The Five Characteristics of a Successful LinkedIn User | Social Media, Mobile Marketing, Digital Marketing

LinkedIn Tips: The Five Characteristics of a Successful LinkedIn User | Social Media, Mobile Marketing, Digital Marketing | Social and Digital Marketing | Scoop.it
Are you looking for tips on how to use LinkedIn? LinkedIn may be one of the more under-utilized social media platforms available. It seems as though

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Three Digital Marketing Trends for 2014 and Beyond

Three Digital Marketing Trends for 2014 and Beyond | Social and Digital Marketing | Scoop.it
Three important social media marketing trends that we are seeing include always-on marketing, providing creative content marketing and product innovation through social listening, and giving your brand advocates the means to share stories about...
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