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Social and Content Marketing Best Tips
A Collection of Social and Content Marketing Best Tips from around the Internet.
Curated by Chris Agro
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The 10 Most Useful Buffer Features for a More Powerful Social Media Presence - - The Buffer Blog

The 10 Most Useful Buffer Features for a More Powerful Social Media Presence - - The Buffer Blog | Social and Content Marketing Best Tips | Scoop.it
When Joel started Buffer, its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and now we have lots of features to help you improve your social media presence across a whole bunch of networks.
Chris Agro's insight:

Do you use buffer? If not, you should. Learn how easy it is to feed content to your followers on a ongoing basis.

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Twitter Makes Embedded Tweets’ Photos Larger And Richer - AllTwitter

Twitter Makes Embedded Tweets’ Photos Larger And Richer - AllTwitter | Social and Content Marketing Best Tips | Scoop.it

Twitter has put photos front and center in its update to embedded tweets.

 

Tweets that contain photos now have a “bigger and bold visual focus on the media” when you embed them, a boon for bloggers and publishers.

 

The rich update to photos in embedded tweets applies to both landscape and portrait photos, asTwitter displayed with the following two examples in its blog post announcing the change...


Via Jeff Domansky
Chris Agro's insight:

As a Graphic Designer I love how all the major social platforms have embraced the use of imagery.

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Chris Agro's comment, October 1, 2013 10:18 AM
I love how each of the major social media platforms are focusing on visuals.
Linda Allen's comment, October 1, 2013 6:26 PM
Thank you Jeff; it is all about visualization!
harish magan's comment, October 1, 2013 11:59 PM
It is good to note that people are interested to know more about visualization in twitter.
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How to Fill Your Content Marketing with Youtility

How to Fill Your Content Marketing with Youtility | Social and Content Marketing Best Tips | Scoop.it
Too many businesses break out the champagne just because something new was created. But the objective is not to make information. The objective of content marketing is to produce information that c...
Chris Agro's insight:

Do you Youtility? If not, you should. It is the future of effective marketing.

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LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing

LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing | Social and Content Marketing Best Tips | Scoop.it

A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts.

 

It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn....


Via Jeff Domansky, Chris Agro
Chris Agro's insight:

Linkedin is starting to focus more on tools for B2B Marketing. 

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Brandon Uttley's curator insight, August 30, 2013 3:02 PM

Excellent LinkedIn learning resources.

Jeff Domansky's comment, August 30, 2013 4:43 PM
Glad it was useful Brandon.
Mance Creative's curator insight, March 31, 5:54 PM

LinkedIn is a powerful resource and networking tool for business professionals.

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This Changes Everything: Social Signals, Your Website, and Google+

This Changes Everything: Social Signals, Your Website, and Google+ | Social and Content Marketing Best Tips | Scoop.it
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Agro's insight:

A way to drive more traffic to your site via Google+ and social. Truly exciting.

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Athena Goodlight's comment, August 21, 2013 8:43 PM
Thank you. Google is truly gaining ground in the social network communities.
Jordi Carrió Jamilà's curator insight, August 22, 2013 3:01 AM

Un tema interesante

Chris Agro's comment, August 22, 2013 8:22 AM
Love it! Thanks for sharing your research.
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Integrating Owned, Earned & Paid...

Integrating Owned, Earned & Paid... | Social and Content Marketing Best Tips | Scoop.it
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance.
Chris Agro's insight:

Nice comprehensive way to address the many touch points of effectively marketing on the Internet today. I encourage anyone who agrees with this article to also consider Jay Baer's Youtility approach [ http://youtilitybook.com ] as a strategic approach to quality content marketing. Slow and steady wins the race!

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Matt Cutts on Links & How to Succeed With Content Marketing

Matt Cutts on Links & How to Succeed With Content Marketing | Social and Content Marketing Best Tips | Scoop.it
In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers.
Chris Agro's insight:

Online Marketing Tip >> Anytime you hear about something from directly from Google it's worth a listen, or in this case a read. 

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Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels

Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels | Social and Content Marketing Best Tips | Scoop.it
Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is …
Chris Agro's insight:

Email is still key to customer acquisitions. Perhaps more now than ever.

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Market Content with Your LinkedIn Company Page — 5 Tips to Get Going - Business 2 Community

Market Content with Your LinkedIn Company Page — 5 Tips to Get Going - Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
Chris Agro's insight:

Did you know you can create multiple company pages on Linked-in to different targeted audiences? This article has great tips for sharing your content.

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Google Plus Authorship - Business 2 Community

Google Plus Authorship - Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
Chris Agro's insight:

How to add Google Plus Authorship to your profile.

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Google+ Profile PageRank: The Real AuthorRank? - SMX Advanced 2013

Everyone who uses Google Authorship wants to know: Is AuthorRank active yet? That is, is Google using Authorship data as a direct influence on search results ye
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What is Google Plus? A Complete User Guide. (Videos and Blog) - Martin Shervington

What is Google Plus? A Complete User Guide. (Videos and Blog) - Martin Shervington | Social and Content Marketing Best Tips | Scoop.it
Google Plus is both a social destination and a social layer over Google's products and services.
Chris Agro's insight:

Everything you ever wanted to know about Google+ but did not know where to look. 

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30 Low Cost Ideas For Content Marketing On A Shoestring Budget | Business 2 Community

30 Low Cost Ideas For Content Marketing On A Shoestring Budget | Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t
Chris Agro's insight:

Time is still the most valuable commodity but with a concerted effort these tips can pay off.

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How to Create Great Content for Healthcare & Highly Regulated Industries

How to Create Great Content for Healthcare & Highly Regulated Industries | Social and Content Marketing Best Tips | Scoop.it
It’s tougher to get healthcare content approved than content not subject to intense scrutiny. But that doesn’t mean you should give up.
Chris Agro's insight:

Good article that dispells the notion that effective marketing is not possible for the healthcare industry due to regulations.

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Linked In to Social Prospecting - Business 2 Community

Linked In to Social Prospecting - Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
Chris Agro's insight:

Are you really Linkedin? 10 Ways to Expand Your Reach

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Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Social and Content Marketing Best Tips | Scoop.it
Kevin Spacey's comments about the Netflix release of "House of Cards" contains a road map for brand storytelling worthy of global enterprise brands. Use these insights and corporate storytelling le...
Chris Agro's insight:

Some people 'get it'. This speech by Kevin Spacey illuminates the path of successful marketing now, and into the future. Riveting.

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Regifted: No More Physical Products In Facebook Gifts; Focus Shifts To Facebook Card Gift Cards - AllFacebook

Regifted: No More Physical Products In Facebook Gifts; Focus Shifts To Facebook Card Gift Cards - AllFacebook | Social and Content Marketing Best Tips | Scoop.it
One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they...

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Agro's insight:

Click, send, done. Will this Facebook shift boost the industry of Gift Card giving?

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5 Easy Ways to Connect With Online Influencers

5 Easy Ways to Connect With Online Influencers | Social and Content Marketing Best Tips | Scoop.it

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level...


Via Jeff Domansky
Chris Agro's insight:

Join the conversation - add value to the discussion and do it on a consistant basis. Building blocks getting noticed in a sea of chatter.

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Anne Cantelo's curator insight, August 16, 2013 10:23 AM

If many of the online influencers suddenely have a weight problem this will be why...

Linda Allen's comment, August 16, 2013 1:34 PM
I agree with this article Jeff, I'm always a little shocked when a influencer - such as yourself; actually acknowledges my invite or question. Like the article states; you do need some commonality or something they can relate to yourself.
Ali Anani's curator insight, August 17, 2013 12:14 AM

Influencers are not sleeping ones if you reach them

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Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter | Social and Content Marketing Best Tips | Scoop.it

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....


Via Jeff Domansky
Chris Agro's insight:

Smart businesses are using social to educate and inform which builds trust - not irritation.  #agrotising

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Two Pens's curator insight, July 15, 2013 11:59 AM

Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.

SCORENAZ's curator insight, July 15, 2013 10:27 PM

Interesting report.

Jeff Domansky's curator insight, July 16, 2013 1:05 PM

Great reminder for marketing and content pros to keep content valuable or find your subscribers disappearing.

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Instagram Introduces Photo and Video Embeds

Instagram Introduces Photo and Video Embeds | Social and Content Marketing Best Tips | Scoop.it
Instagram added the ability to embed photos and videos. Here's how to do it and how the content will appear on blogs and in articles.
Chris Agro's insight:

Nice new ability with Instagram. How will you use it?

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Being Useful, New Marketing Techniques That Work | Social Media Examiner

Being Useful, New Marketing Techniques That Work | Social Media Examiner | Social and Content Marketing Best Tips | Scoop.it
Social media marketing podcast 47, in this episode Jay Baer shares why being useful is important for your business and how to use 'youtility' effectively.
Chris Agro's insight:

Any Podcast from Jay Baers is always worth listening to.

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26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner

26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner | Social and Content Marketing Best Tips | Scoop.it
Social media tips: how to strengthen the impact of the content you create and generate the buzz you’re looking for.
Chris Agro's insight:

Always good information from SocialMedia Examiner. This article is no excpetion.

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Creating Content: How Much Is Too Much?

Creating Content: How Much Is Too Much? | Social and Content Marketing Best Tips | Scoop.it
Is there such a thing as having too much content? Several experts consider this common question in content marketing and share their thoughts, based on collective experience with best practices and...
Chris Agro's insight:

Excellent input from some of the best in content marketing.

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Hot for Local! NEW Google Keyword Planner - KW Research by City

Hot for Local! NEW Google Keyword Planner - KW Research by City | Social and Content Marketing Best Tips | Scoop.it

Google has a HOT new LOCAL keyword research tool that shows detailed keyword analysis by city. Really important stuff inside if you do LOCAL SEO!

 


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

If you are into LOCAL SEARCH and have not heard about the new Google Keyword Planner you owe it to yourself to read this article. Good stuff.

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Peg Corwin's curator insight, June 16, 2013 3:32 PM

Have you tried Google's new keyword planner yet?  Gives you traffic by city and other location terms.  Check it out.

Ajish Kumar's curator insight, June 19, 2013 5:34 AM

This makes life easier for targetted keywords in local search

Gilberto Del Pizzo's curator insight, August 2, 2013 3:12 AM

Quanti cambiamenti, anche la ricerca del traffico sulle parole chiave

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Best Practices for Twitter Marketing and Lead Generation - Business 2 Community

Best Practices for Twitter Marketing and Lead Generation - Business 2 Community | Social and Content Marketing Best Tips | Scoop.it
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