Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.
The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them.
Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....
We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?
If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.
The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
Content inspiration and creation is an art and a science of revelation, experimentation, and testing. You need to discover the type of content that resonates with your target audience and this is an online game you have to play. It means finding what works on Facebook, Twitter, and now even LinkedIn.
LinkedIn discovers contentLinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014 that it was opening it up to another 25,000 members and then over the next few months giving access to all its members. As a creator of content this is great news. It brings LinkedIn to life!
Do you have access to LinkedIn’s publishing platform?If you go to your LinkedIn homepage (not your profile page) you will need to look at the “Share an update” box and look for a pencil symbol next to the paper clip...
Our CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if you just take a brief glance at his Twitter account, you’ll what an engaged following Joel was able to build over the past.
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years....
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out....
We found a post by Chad Pollitt, quoting lots of great information from Jay Baer’s latest ebook, ‘Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals.’ What do ‘Big Company Social Media Professionals’ know that the rest of us might not be so clear about? We dug into the data [...]
Chris Agro's insight:
A fun read - social marketing road map from -ReferralCandy -Chris Agro (@agrotising)
Your questions answered: I have collected material from my posts and replies in Google+ help and Google+ Helper communities as well as from private enquiries and put together a tutorial about Google+ photo albums.
On October 15th, Twitter released a new feature that gives users the option of receiving direct messages (DMs) from any follower. This means that I could send a direct message to anyone that I follow who doesn’t necessarily follow me back.
I decided to test this feature out of curiosity as an active Tweeter (seeing if any of my followers who I don’t follow back would actually DM me) and from a consumer’s standpoint (would businesses send me direct messaging of their services?).It’s been two weeks since the initial release and from what I have experienced so far with this feature, I’ve made a quick guide of how you should go about using the new DM format, AKA the Do’s and Don’ts....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.